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Blogger and award-winning producer Amani Channel explains what you should know before starting a blog, or pitching a news story to a blogger.
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Blogging: Facts vs FictionBPRSA
by Amani ChannelVisual Eye Media
www.visualeyemedia.com
SSCHEUD
About
• Who is Amani Channel?
• Broadcast Journalist
• Social Media Practitioner
• Founder of Visual Eye Media
• Founder MyUrbanReport.com
• PBA/Lens on Atlanta Content Mgr.
Journalistic Outlet
Why Blog?
Inform Friends & Associates
Build Professional & Personal Relationships
Blogging vs. Journalism
Journalists are experienced storytellers who followprofessional guidelines regarding accuracy, and fairness, and represent credible news organizations.
Bloggers are often independent writers who infuse opinions into their posts. They are not required to follow any rules regarding fairness, or accuracy, and have little accountability.
Benefits of Blogging
Direct CommunicationsBrand BuildingCompetitive DifferentiationRelational MarketingFill a NicheMedia & Public RelationsPosition You as an Expert
source: thealphamarketer.com
Developing a Blog
• Research - Search of other blogs related to your area of interest.
• Find a niche - Fill an informational void.
• Develop your content strategy - Blog name, how often you’ll post, marketing strategy.
Attracting Readers
• Link to blogs/comment/create conversations in the blogosphere.
• Create a blogroll
• Use tags/keywords
• Leverage your social network
• Post regularly
Hosting
• Blogger
• Word Press
• Type Pad
• Custom URL
Popular Blogs• Technology/Gadget
• News/Politics
• Mommy Blogs
• Gossip/Entertainment
• Foodie
Pitching to Bloggers
• Identify key influencers
• Get familiar with their content
• Engage through friendly conversations
Pitching to BloggersAvoid
• Mass emailing bloggers
• Pitching before reading content
• Sending a cold press release
Social Media PR Tools• HARO Help a Reporter Out - Journalists
submit PR queries
• Pitch Engine - Social media press release
• ReportingOn - Network for reporters to discuss their beat
• Twitter Media Wiki - http://twitteringjournalists.pbworks.com/Media%20People%20Using%20Twitter
Wrap Up
• To understand social media you must engage in it.
• It takes time, persistence, observation, and conversations.
• Learn from the mistakes and success of others.
• Have fun.
Thank You!
• Amani Channel
• www.visualeyemedia.com
• [email protected] or
• twitter @visualeyemedia or @urbanreporter
• (404) 213-2121
