Seo Bootcamp for Small Buisinesses

Search Engine Optimization (SEO)

What Is

Search Engine Optimization (SEO)

(And Why Should I Care?)

Quality vs. QuantityHow Many Convert?

What Are Your Goals?Who Is Your Audience?What Is Your Unique Advantage (USP)?

Strategic SEO

Selecting Your Keywords

Long-TailOrBestselling Blockbuster?

Most People SearchFor At Least 3 Words

Most SearchesAre Unique

Did You Know

Keyword RankNo. Of Visits1112-657-849-15316-40240-4011

Things To ConsiderBroad Topics vs. Narrow NicheLong-Tail vs. BlockbusterBrand Names & Product Names(Including Competitors)Singular vs. PluralAvg. Monthly Searches

Keyword ToolsGoogle Keyword ToolGoogle Traffic EstimatorGoogle Insights for SearchGoogle TrendsGoogle CorrelateGoogle Global Market FinderGoogle SuggestGoogle Related Searches

Free Keyword Tools - The Ultimate Guide http://www.searchenginejournal.com/free-keyword-research-tools/8153/

BERELEVANT

Off-Site SEO Link Building

Social Relevance

On-Site SEO Relevant Updated Content (Keywords, Updates, Stickiness)

Clean Code

Speed and Usability

Link Building High Authority Sites

Vary Anchor Text

Deep Linking

DirectoriesSharable ContentGoogle Properties

Top 10 On-Site SEO Practices

On-Site SEO is the practice of optimizing content and technology within your own website so that it ranks higher in search engines.

Main Areas of Practice Clean and Functional Code

Optimized Content

Stickiness and Usability

1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formatting8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors

SEF URLs
(Search Engine Friendly Uniform Resource Locators)

https://checkout.store.com/catalog/index.jsp?cat_id=1013VShttp://wines.com/dry-red-wine/barkan-merlot-2004.php

General Rule: What is Good For People Is Good For Search Engines

SEF URLs

Use keywords in the domain, directory names and filenames

Do not use generic or structural words (catalog, about-us)

Have short content-related URLs

Use lowercase URLS

Do not mix www and non-www in internal links

Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs

SEF URLs

Be Aware of Problematic URLsSearch Results

Calendars

Use cookies instead of session Ids

SEF URLs

Check your site for broken URLs (links).

Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/

Creating a Google-friendly URL structure:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=76329

Webmaster Toolswww.google.com/webmasters/tools

SEF URLs & 301 Redirects

Only have one DomainUse no follow links and 301 redirect

Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

Guidelines for
Title & Description Tags

Guidelines for META Tags

PUT YOUR TITLE HERE

Guidelines for

Google uses title and description tagsThey do not say they use the keyword tag.

Use keywords in tags but avoid keyword stuffing

Use "Old Words"http://www.useit.com/alertbox/search-keywords.html

Be Descriptive and Accurate

META TAGSgoogle.com/support/webmasters/bin/answer.py?answer=79812

Guidelines for

Title tag is used by Google for indexing

Title tag is displayed in search results

Each page title should be unique

Site name should be secondary, if at all

TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092

Guidelines for

Avoid: HomeBetter: Webmaster Central home pageBest:Search engine tips and tools for webmasters | Webmaster Central home pageTo be avoided (may cause your site to be perceived as spam):Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps

TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092

Guidelines for

Description used by Search engines

Should be no more than 150 characters, no less than 70 characters

Different descriptions for each page

Use appropriate format

1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formatting8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors

Word Spamming, Keyword Stuffing, Keyword Density

Best strategy: Write good relevant content for humansBe aware of single keywords and keyphrases of two or three terms

Keyword Density should not exceed 6%

Online Toolshttp://www.linkvendor.com/seo-tools/keyword-density.html

http://www.keydensity.com/

http://www.keyworddensity.com/

Word Spamming, Keyword Stuffing, Keyword Density

Best strategy: Write good relevant content for humansBe aware of single keywords and keyphrases of two or three terms

Keyword Density should not exceed 6%

Online Toolshttp://www.linkvendor.com/seo-tools/keyword-density.html

http://www.keydensity.com/

http://www.keyworddensity.com/

Webmaster Tools: Sitemaps

Text file called sitemap.xml in your root directory

A list of URLs or sitemaps

Specify all URLs using the same syntax

Do not include session IDs in URLs

Do not include URLs of images

http://www.google.com/support/webmasters/bin/topic.py?topic=8467

Definitions for each URL in a SitemapLocation (URL)

Time it was last modified

How often it is updated

Priority

http://www.example.com/ 2012-06-01 monthly 0.8

Sitemap generators

On-line: http://www.xml-sitemaps.com/Software: We use RAGE Sitemap Automator (For Mac)

http://www.ragesw.com/products/googlesitemap.htmlSubmit your sitemap after verifying your site on Google

https://www.google.com/webmasters/tools/On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com.

http://www.sitemapwriter.com/notify.phpSubmit using your robots.txt file

Sitemap: http://www.example.com/sitemap.xml

XML Sitemaps

1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors

SEF URLs and Robots.txt

Be Aware of Problematic URLsBlock Indexing in your robots.txt

For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270User-agent: GooglebotDisallow: /wine-search-results.jsp

robots.txt

To exclude all robots from the entire serverUser-agent: *Disallow: /

To allow all robots complete accessUser-agent: *Disallow:

To exclude all robots from part of the serverUser-agent: *Disallow: /cgi-bin/Disallow: /tmp/Disallow: /junk/

To exclude a single robotUser-agent: BadBotDisallow: /

To allow a single robotUser-agent: GoogleDisallow:User-agent: *Disallow: /

To exclude all files except oneUser-agent: *Disallow: /~joe/stuff/

Proper Use of HTML Tags (H1, H2)

Main TitleSubtitleHeading

List Item

Proper Use of Images

Never Use An Image Instead of Text

(What Not To Do)http://www2.kenes.com/mascc

Always use Alt Text

Use Text Links and Title Attribute

Error Pages (404s)

Thank You

Charlie Kalech
Director, J-Town Internet Services Ltd.

[email protected]@CharlieKalech

For More Resources Fan Us on Facebookhttp://facebook.com/jtownproductions

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Technology

Seo Bootcamp for Small Buisinesses