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This is a presentation I recently gave at http://www.meetup.com/E-business-Owners/
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SEO For Small Business Owners
By: David Urmann
Nov 3, 2014
About About me
About
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PANDA UPDATES
Search Traffic
http://www.flickr.com/photos/jymloke/4476177332/
Paid Traffic
Get this to work and you can skip everything
else!
1. Pick Keywords – Purchase Traffic.
2. Send to Landing Page
3. Calculate Conversion and Value of Each Sale
4. Adjust Bids
About
Did you check more
than one? If so SEO
might be good.
http://www.flickr.com/photos/sewpixie/2123044587/
checklist: do you need SEO? Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content.
About
What works?
1. Sites that Add Value to a User.
2. Sites with Low Bounce Rates / High CTR
3. Sites with Authority Links.
4. Sites with Natural Link Profiles.
About Think like Google?
About Think like Google?
About Think like Google?
About
Site Quality Factors
Site Quality
Bounce Rate
Time on Page
Incoming Links
Social Shares
Duplicate Content
W3C Complaint
Design
Usability
Age
Site Speed
Respects Copyrights
Excessive Ads
Security
Expert Content
Quality Control
Freshness
English Grammar
ρ@,
Click Through Rates?
<head> <meta name="description" content="Here is a description of the applicable page"> </head>
Meta Descriptions / Titles
Title
Source: http://www.searchmetrics.com/
Why do links matter?
Why do links matter?
About
good links vs. bad links:
http://www.flickr.com/photos/editor/172690560/
About Where to get links? http://www.opensiteexplorer.org/
Paid Directory
Search Engine
Classified Ads
How did they get this from Bing?
Easy to get started with Pinterest
Flickr group - good idea!
Who wrote this? Talk to them.
Where to get Links?
About
Picture Sharing Sites
Blog Commenting
Forums
Social Profiles
Startup Listing Sites
Business Directories
Niche Directories
Contest Sites
CrowdSourcing
Infographics
Guest Posting
Video Sites
Document Sharing
Events
Badges
Make Content Shareable
Where to get Links?
Tip: Domain diversity
A Natural Link Profile
Question: What about “No Follow” links?
About
1. Have a story.
2. If you don’t have a story make it up.
3. Put yourself in the shoes of the reporter.
Getting Press
About Guest Posting Tip: Don’t waste time on things like Blog Exchanges.
About Panda and Duplicate Content
Panda and Duplicate Content
Test: WWW vs nonWWW Version of your pages.
What Gets Shared?
Likes/Views= 5%
Social Engagement Visually Appealing Rich Content
Creating Content
Social Media Tips
Favor Engagement over Likes/Followers
Would You Share Your Own Content?
Images and Video Get More Shares
It’s a Conversation
Don’t buy Fake Followers
Reshare Your Best Content Periodically
Tracking Results
