SEO-all about Search engine optimization

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Search Engine OptimizationPresented ByAnusree kRoll No: 07S7(Computer Science, LBSITW)

What is a Search Engine?An internet based tool that searches an index of documents for a particular term phrase or text specified by the user.

SEO - Search Engine Optimization

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How it works?SEO - Search Engine Optimization3Web CrawlingIndexingProcessingRanking

What is Search Engine Optimization?SEO is the process of improving the visibility of a web site or a web page in search engine via the natural or unpaid search results.SEO is about making small modifications to the parts of your website.

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What is the need for Search Engine Optimization?SEO - Search Engine Optimization5

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SEO Process SEO - Search Engine Optimization6

Keyword ResearchKeyword phrase research involves identifying a group of keyword phrases that will be used in optimization.

This step is critical and requires a considerable amount of time to find a good set of phrases.SEO - Search Engine Optimization7

Reporting & Goal SettingAfter establishing your list of targeted keyword phrases, it is important to understand what the site's starting position is within the search engines.Doing so ensures that you know the specific areas that need work.After developing a complete picture of the site's starting position, goals are set for the SEO plan.


Page Optimization and Content Development Page optimization and content development are critical to search engines success.

Content is king in search engine optimization.

In addition to content development, other important optimization tactics are used such as on page optimization and off page optimization.


Link BuildingMaximize Quality Link Popularity

Link Popularity is the term given to the number of other sites linking to yours.

In link building, we get inbound links for the website to increase its link popularity and to get the website into top of the search results.


Follow Up Reporting and AnalysisThe same reporting done in the initial phase of the campaign is done again at regular intervals.

SEO does not start and finish with these steps and the initial work that we do.

It is important to continually monitor results and build meaningful content into the site.SEO - Search Engine Optimization11

Types of SEOOn Page OptimizationOn-page optimization is what can be done on the page of a website to maximize its performance in the search engines for target keywords related to the on-page content.On-page factors are controlled by coding on website pages

Off Page OptimizationOff-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily basis.Include the process of mentioning your website in social networks, blogs and other websites.


On Page OptimizationDomain NameA good domain is short, easy to read, easily memorable.Example: google.com, bing.com

File NameFilenames should be short and self descriptive.Example: viewProfile.html, listProducts.php


TitleMake sure that each page of your website has a title. Title should be relevant to the content of the page.Syntax: In the HEAD section of the site add:Your Keyword-Rich, Descriptive Page Title HereMeta TagYour websites meta description should contain a brief description of your website.Syntax: In the HEAD section of the site add:


Content

Use Keywords in Your Text.Each page of your content should contain about 250 600 words of unique content with 4 or 5 occurrences of your targeted keywords.Provide unique, relevant and useful content in all pages.More text gives better result.Should avoid duplicate content.SEO - Search Engine Optimization15

LinkingInternal LinkingExternal LinkingReciprocal LinkingAnchor Text / Link Text and Link TitlesHere's an example: Hold your mouse pointer overthis linkto see a link title in action.

Technology

SEO-all about Search engine optimization