| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

Opérateur de stratégies d’influence

#RPCES2014

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PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Bataille médiatique

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Tout se numérise

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Internet of every-things

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Smart Objects / Connected Objects

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Smart Objects / Connected Objects

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Objects connectés

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Deux mots sur les smartwatches

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Maintenant tout est possible

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Nos 10 tendances

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Des apps pour les objets connectésDes apps à mettre à jourDes apps à sécuriserDes apps à vendre et à acheterDes appstores à développer, créer, inventer

L’émergence d’un nouvel écosystème (de nouveaux écosystèmes ?)

| 1- Apps

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| 2- A la recherche de l’alternative aux mots de passe

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| 3- Quantification de soi et du reste

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| 4- Internet (expected) everywhere

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| 5 – Design everywhereHardware is the new software

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

L’usage et les avantages que les consommateurs tirent et vont tirer des objets intelligents et/ou connectés dépassera largement leurs réticences (data privacy, confidentialité …)Mais les consommateurs rechercheront des solutions pour se protéger (cf. 2)

| 6- Avantages > inquiétudes

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WearableInternet of thingsMobilePossibleConceptFutur

Social

| 7- Mots clefs

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AchatUsage

| 8- Combien ça coûte ?

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TempératureSouffleHumiditéAltitudeMouvementAccélérationOrientation

CouleursGPSAciditéRythme…

| 9- Des capteurs omniprésents

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Disposer de (toutes) ses informations quel que soit l’appareil utilisé

PC, laptop, téléphone, tablette, console de jeux…

Interrompre une activité pour la reprendre en l’état sur un autre appareilDisposer sur tout ses appareils des mêmes fonctions de base : accès aux données et applications, sécurité..

| 10- Passer d’un écran à l’autre

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| FrenchTech@CES

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Des résultats

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Mais…

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Comment communiquer pour profiter d’un événement comparable au CES ?

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AVANT !

| Quand communiquer ?

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| Profiter des présents

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Avoir quelque chose à montrer

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| Savoir raconter l’histoire en quelques mots et être disponible pour le faire

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

500 startupsCES UnveiledUbifranceINPI…

| Utiliser tous les passe-droits

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| Le bêtisier du CES

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

| J’ai une paire de Google Glass…mais je ne m’en sers pas

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| Merci