Pseweb2013

WHEN THE

LIGHTS GO

OUTCRISIS COMMUNICATIONS AND SOCIAL

MEDIATom Cochrane

@tomcochrane

#PSEWEB – June 24, 2013

#PSEWEB 2013 Tom Cochrane // @tomcochrane June 24, 2013





















Integrating social media into your

crisis communications plan.


Decide who is responsible for social

media in a crisis situation.


Integrate that person into the crisis

communications plan.



Post messaging on social media

channels.


Monitor and respond.


Provide updates when available.






Thank you.

@tomcochrane

[email protected]

Technology

Pseweb2013