Peer to Peer MixtapeTrends in Platforms & Technology Winter
2017
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2Your Charity Dynamics Team
Colleen LeggeSeniorConsultantSue DalosPrincipal Consultant
Our purpose is to connect non-profit fundraising and
communication priorities to digital technology and platforms that
support those efforts.
What is a Mixtape?mixtapemikstp/nouna compilation of favorite
pieces of music, typically by different artists, recorded onto a
cassette tape or other medium by an individual.
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ColleenSome kind of cool, vintage graphic/what does this have to
do wiith P2P4
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Colleen5
The Times, They Are A Changing6
Design:Trying to show the evolution from the mixed tape to the
fact that we now create and share playlists today
SueAlthough we have evolved from the mixed tape to home made CDs
and now to digital playlists shared over services like Spotify or
itunes, the essence is still the same people sharing thoughts and
feeling through music. And when it comes to P2P fundraising, the
essence is still the same, raising money for the causes we care
about, technology is empowering fundraisers to do so in new and
exciting ways. So as we walk you through some of our current
favorites, think about them as a jumping off point as you look at
ways to evolve and enhance your own P2P fundraising programs
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Holding out for a Hero
Everyday Hero - Colleen7
Campaign within a CampaignNew wave of social and advocacy P2P
Fundraising headed our way
Everyday Hero is one platform that has this feature and we
should pay attention
Out of box set-up/configuration and no blueprinting needed. (its
not TeamRaiser!)8
Bonnie Tyler8
Standard Fundraising Page9
Everydayhero Help the causes you love
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Why We Love This!It bridges the gap for organizations that might
not be able to take the leap into full blown P2P platform
It shows other non-profits that serve the same audience that
could lead to great collaboration
It brings the world of advocacy straight into P2P14
Colleen14
Party All The Time!
Sue 15
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Sue
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Sue
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Why We Love ThisIncorporates DIY into your P2PFundraiser within
a Fundraiser
Participants reaching out to different connectionsParticipation
ask vs donation ask
Double-UpFriends & family likely to both donate + attend
events
Extends the reach of your organization and event &
brands
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Sue
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Macarena!
We all remember the Macarena even today (albeit mostly at
weddings) when we hear that familiar tune one by one or two by two
people start to rush the dancefloor to join the group effort.
Everyone knows the steps and by the middle of the song you likely
have the entire room dancing their way through the 8 steps over and
over and overHow does that relate to fundraising?19
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Design: samples of viral fundraising challenge campaigns
Well, we all remember that little thing called the Ice Bucket
Challenge, that started with a small group of people challenging
each other and through the power of social media became a worldwide
phenomenon! Since then we have seen many similar campaigns, someone
videos themselves doing something crazy, or different, and then
challenges friends and family to do the same or buy themselves a
free pass by making a donation to the host charity. You might have
even participated in a few recent examples - There was the
Lemon/lime challenge, 22 pushups, the statue challenge to name a
few. The good news is that no matter how big or how small your
organization is, this type of viral fundraiser is easy to launch
and can be a quick win!
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Everybody!
The DanOLamOlympics is a grown up take on Play day with folks
joining teams and competing in silly events like Giant Jenga,
Ladder Golf and Slip and Slide Relay to raise awareness and money
for Special Olympics Texas
To Generate excitement and some additional revenue, leading up
to their 4th Annual event, they launched their own Macarena or
social challenge to give participants a fun way to earn extra
points and funds for their team prior to the event
Participants were asked to successfully complete a
Minute-to-Win-It game and upload their video and then tag 2 friends
(or more) to take up the challenge. Or if they didnt want to
participate they could buy their way out of the challenge and make
a $50 donation.
OUTCOMES4700 people reached on Twitter$3673 raised, the most
raised for this event so far$75.50 average donation size
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Why We Love ThisCapitalizes on a popular trend
Low cost, quick and easy to implement
Incentivizes participation
Word of Mouth Marketing
Size doesnt matter!Works for large and small events
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Sue
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The Gambler
Donor Drive - Colleen23
Gamification Gamification is the application of game elements
into activities that are not typically game-related. Benefits of
gamification:Increased engagementCreates a competitive
environmentOn the spot recognitionPossible to go viral!24
Every day example? Candy Crush Rewards!25
Donor Drive
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Badges for every interaction
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Why We Love This!It helps bring in that younger audience you are
trying to attract
It adds a little more competition within your P2P
It keeps fundraisers checking back in to see how they can level
up
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Shop Around
Classy- Sue Dalos29
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Why We Love This!Re-imagined a successful fundraising platform
for a digital age33
Bonus TrackMy Shot
Bonus Tracks/Title Slide we only have one bonus track idea so
wonder if we just make this the last concept instead of its own
section? Maybe skip this slide and the next and jump right into the
cupcake program? Then end with the wrap up slide?34
Be young, scrappy and hungryWhat are your fundraisers doing?
Are you checking in to see if the secret to your next P2P lies
with them?
In the words of Hamilton, Geniuses, lower your voices. You keep
out of trouble and you double your choices.35
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National Cupcake Day BC SPCA
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Colleen36
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Colleen37
Make Your Own Mix-Tape: How to Get StartedLook for opportunities
inside your organization
Capitalize on trends
Dont need to re-create the Wheel
Its ok to start small
Dont be a prisoner to your platform
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Look for opportunities inside your organizationYour DIY Program
could be hosting your next big signature event!Capitalize on trends
Both in the For Profit and Not for Profit arenasDont need to
re-create the WheelSee where other organization are experiencing
successesDont be a prisoner to your platformCharity Dynamics helps
clients innovate within the chosen platform through CD LabsIts ok
to start smallConsider pilot testing a new idea to demonstrate the
opportunity before making a significant investment
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Questions?
