DCIA Mission

• • Commercial Development ofCommercial Development of Peer-to-Peer (P2P) File Sharing Peer-to-Peer (P2P) File Sharing

•• Other Distributed ComputingOther Distributed Computing Software Program ApplicationsSoftware Program Applications

Old Centralized Content Infrastructure High overhead, marketing and support costsHigh overhead, marketing and support costs

New Content Infrastructure

Industry Stats: 675 Million Software Downloads, 2.25 Billion Monthly Files, 80 Million Monthly Cume Users, 10 Million Average Users, 50 Million Monthly Licensed Entertainment Content Transactions

Decentralized, Low to No OverheadDecentralized, Low to No Overhead

DCIA Organization

• • Content GroupContent Group

• • OperationsOperations Group Group

• • PlatformPlatform Group Group

Content Members Include...Content Members Include...

Operations Members Include...Operations Members Include...

Project V-G

Platform Members Include…Platform Members Include…

DCIA Resources

• • Government RelationsGovernment Relations

• • Best PracticesBest Practices

• • Member ServicesMember Services

• • Consumer ResearchConsumer Research

Government RelationsGovernment Relations

• • Doug CampbellDoug Campbell

- Senate Staff DMCA - Senate Staff DMCA

- Fleishman-Hillard- Fleishman-Hillard

• • Judiciary & CommerceJudiciary & Commerce

• • FTC & Justice Dept.FTC & Justice Dept.

• • Advocacy CoalitionsAdvocacy Coalitions

P2PPATROL

Peer-to-Peer

Parents And TeensReact On Line

WARNINGWARNINGThe search term you entered has been The search term you entered has been

associated with child pornography.associated with child pornography. Any person who receives, reproduces, or Any person who receives, reproduces, or redistributes a visual depictionredistributes a visual depiction of a minor of a minor engaged in sexually explicit conduct shall engaged in sexually explicit conduct shall

be subject to severebe subject to severe fines and fines and imprisonment. P2P PATROL reports imprisonment. P2P PATROL reports

suspected violations of Title 18, USC 2252 suspected violations of Title 18, USC 2252 to the FBI.to the FBI.

PEER-TO-PEER PARENTS PEER-TO-PEER PARENTS AND TEENS REACT AND TEENS REACT

ON LINEON LINE

Best PracticesBest Practices

• • Elaine ReissElaine Reiss

- General Counsel- General Counsel

- Ogilvy & Mather - Ogilvy & Mather

• • Adware Vs. SpywareAdware Vs. Spyware

• • P2P Risk DisclosuresP2P Risk Disclosures

• • Copyright ProtectionCopyright Protection

The use of this software for illegal activities, including uploading or downloading games, movies, music, or software without authorization, is strictly forbidden, and may be subject to civil and/or criminal penalties.

Click here for important informationabout P2P software risks.

Member ServicesMember Services

• • Karen KaplowitzKaren Kaplowitz

- Ent. Litig. Atty.- Ent. Litig. Atty.

- New Ellis Group - New Ellis Group

• • Sales & MarketingSales & Marketing

• • Lead DevelopmentLead Development

• • Financing SupportFinancing Support

Ten Companies –Ten Companies – One SolutionOne Solution

Consumer ResearchConsumer Research

• • Rich FeldmanRich Feldman

- Media Professional- Media Professional

- Feldman Res. Lab - Feldman Res. Lab

• • Key Industry MetricsKey Industry Metrics

• • Custom ResearchCustom Research

• • DemographicsDemographics

P2P Audience Growth• P2P populations continue to increase year over year.

Average Simultaneous P2P Population

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

December, 2002 December, 2003 December, 2004

The Opportunity: P2P File-Sharing Revolution

• Apple iTunes sold 250 million songs to date. During that same period, RIAA estimates suggest 59 billion music tracks were acquired on P2P.

Sources: Apple Computer, RIAA approximations of songs acquired on P2P

Songs Acquired on iTunes and P2P To Date

0 6,000,000,000 12,000,000,000 18,000,000,000 24,000,000,000 30,000,000,000 36,000,000,000 42,000,000,000 48,000,000,000 54,000,000,000 60,000,000,000

iTunes

P2P

The Reason for the DCIA

Is to Help Grow Your Business

Tonight’s Agenda

• • INTRO TO P2P INTRO TO P2P

• • INDUSTRY OVERVIEWINDUSTRY OVERVIEW

• • CURRENT STATUSCURRENT STATUS

• • NEW ENTRIES & CONTENTNEW ENTRIES & CONTENT

Thank You