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Introdução Expectativas e percepções qualidade serviço Interações Informações
cliente/cliente e empresa/cliente satisfação empresa/empresa recursos Pesquisas atuais estáticas, sem contexto dinâmico, interativo
MBA: difusão de expectativas e percepções entre clientes de serviço (contaminação), foco no processo e regras de comportamento emergência de fenômeno complexo, não linear (autonomia, interdependência, regras simples, adaptativos, consideram passado)
Abstração: palestra de marketing, aplausos de pé
Modelo auditório de 20 x 20 iésima fileira e na jésimo assento avaliação da qualidade da apresentação, q pode aplaudir sentado ou em pé decisão binária (0,1) total das pessoas que se levantam se q > Tij ,ele se levanta e aplaude em pé se q < Tij ,ele considera os vizinhos
0tijs 1t
ijs
400
1nijsS
PALCO
Modelo
Eficiência da informação (EI) : tempo gasto para que a informação se propague pela audiência e atinja todos os indivíduos
para todo indivíduo aplaudindo em pé no estado fixo
NI
sEI n
tij
400
1
11 tij
tij
SS
Autômatos celulares1 1 1 1 1 0 1 0 1 1 0 0 0 1 1 0 1 0 0 0 1 0 0 0
0 0 1 1 0 1 0 1
Estado inicial
Estado final
Transição para a regra 53 em AC com r=1 e k=2 estados
Evolução da célula X através da aplicação da regra 53
1 1 1 1 1 0 1 1 1 1 1 0Estado inicial
Estado final 0 0 0 0 0 1 0 0 0 0 0 1
X
X’
Condição inicial (limiares)PALCO
ResultadosIndivíduos apaludindo de pé
150
170
190
210
230
250
270
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Tempo
Tota
l de
indi
vídu
os
Regra 234 Qualidade = 7 NI = 15 EI = 17,33 Numérico/Visual
0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 00 1 1 1 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 1 0 1 0 0 1 0 0 0 0 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 11 1 1 1 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 0 1 0 0 0 0 1 1 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Resultados Regra 234 Conversa Qualidade = 7 NI = 18 (+) < média 7,4 EI = 12,30 (-)
2/)**( 1)1(
11)1(
1
tji
tij
tji
tij
tij sssss
0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 00 1 1 1 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 1 0 1 0 0 1 0 0 0 0 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 0 1 1 1 1 1 1 1 1 1 0 0 0 0 1 0 0 0 00 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Resultados
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 1 1 0 1 0 0 1 0 0 0 0 1 1 1 1 0 0 00 0 1 1 1 0 1 1 1 1 1 1 1 1 0 0 0 0 0 00 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 1 0 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 1 11 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 0 0 0 0 0 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Regra 234 Qualidade = 8 NI = 18 (+) EI = 20 (+) Maior 1tijS
Resultados
0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 00 1 1 1 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 1 0 1 0 0 1 0 0 0 0 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 01 1 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1 1 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Indivíduos aplaudindo de pé
150
170
190
210
230
250
270
1 2 3 4 5 6
Tempo
Tota
l dos
indi
vídu
os
Regra 254 Conversa Qualidade = 7 NI = 3 (-) EI = 86,66 (+)
(racionalidade)
ResultadosIndivíduos aplaudindo de pé
0
50
100
150
200
250
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Tempo
Tota
l dos
indi
vídu
os
0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 0 00 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 00 1 1 1 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 1 0 1 0 0 1 0 0 0 0 1 1 1 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 00 1 1 1 1 1 1 1 0 1 0 0 0 0 1 0 1 0 0 00 1 1 1 1 1 1 1 1 1 0 0 0 0 1 0 1 0 0 00 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 1 0 00 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 0 1 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 1 1 1 1 1 1 1 0 1 0 0 0 1 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 1 0 0 0 1 0 0 1 0 1 0 1 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 1 1 1 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 10 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 00 1 1 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 00 1 0 0 1 0 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 01 1 1 1 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 0 0 0 1 0 0 0 0 1 0 0 0 1 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 00 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 1 00 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 00 0 0 1 0 0 0 1 0 0 1 0 0 0 0 1 0 0 0 10 0 0 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 1 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 1 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Regra 152 Conversa Qualidade = 7 NI = 17 (+) EI = 71,6 (+)
Resultados
Interações facilitam o esclarecimento das percepções e expectativas sobre a qualidade do serviço, criando consenso e aumentando a velocidade da transmissão de informações.
A racionalidade é importante na velocidade de transmissão de informações e a qualidade do serviço na quantidade de indivíduos que compram o serviço.
A eficiência da transmissão de informação depende mais da racionalidade do indivíduo que da qualidade da apresentação.
Atualização Regra do
autômato
Interações
Pessoas aplaudindo
de pé
Qualidade da
apresentação
NI EI
Sincrônica 234 Sem conversa 260 7 15 17,33 234 Com conversa 221 7 18 12,30 234 Sem conversa 360 8 18 20 254 Sem conversa 260 7 3 86,66 152 Sem conversa 62 7 17 3,64
Contribuições Preço de penetração, proporção custo/benefício. A percepção
custo/benefício (racionalidade própria do mercado) características serviço efeito cognitivo nos indivíduos, que as compara com suas necessidades e aspirações, ocasionando uma resposta cognitiva adequar resposta do gestor com a do cliente
Deve-se desenvolver a qualidade do serviço, também selecionar um público-alvo com racionalidade compatível com a percepção do gestor (pouca discrepância), o que favorece a quantidade de vendas e a velocidade de aceitação do serviço pelo cliente.
Utilidade na gestão pública, tendo em vista a possível aplicação no gerenciamento de multidões, em shows, comícios, manifestações, greves, entre outros.
