Operation Smile - Smile Savers Group 7

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<ul><li> 1. <ul><li>Help operation smile </li></ul></li></ul> <ul><li>Find new volunteersmedecine students </li></ul> <ul><li>Attract medecine students to join us </li></ul> <ul><li>Create an interactive Website </li></ul> <p>SMILE SAVERS 2. How to use use Google add words &amp; Key words to create our website ? QUESTIO N : 3. WHAT IS A KEY WORD ? </p> <ul><li>A word or phrase </li></ul> <ul><li>Used to find information on-line </li></ul> <ul><li>Powerful marketing tool </li></ul> <p> 4. KEY WORDS </p> <ul><li>Boost your Search engine ranking </li></ul> <ul><li>A keyword search :word or string of words you type in a search engine (like Google) to look for certain stories, articles or images on the Internet. </li></ul> <p> 5. IMPORTANCE AND STRATEGY OF A KEY WORD </p> <ul><li>New Strategy Marketing </li></ul> <ul><li>Web 2.0 </li></ul> <ul><li>Cheap and Adaptable </li></ul> <p> 6. HOW TO CHOOSE THE RIGHTS KEY WORDS? </p> <ul><li>On which key words is it strategic to position? </li></ul> <ul><li>Who to target ? </li></ul> <ul><li><ul><li><ul><li>Act like a student </li></ul></li></ul></li></ul> <ul><li>How to target? </li></ul> <ul><li><ul><li>Is the key word is often search on the internet by users? </li></ul></li></ul> <ul><li><ul><li>Is the competition too high on these words? </li></ul></li></ul> <p> 7. 8. HOW TO CHOSE THE RIGHT KEY WORDS ? 9. HOW TO CHOSE THE RIGHT KEY WORDS ? </p> <ul><li>Use specialized website :</li></ul> <ul><li><ul><li>http://www.google.com/insights/search/ </li></ul></li></ul> <ul><li><ul><li>http://www.keyworddiscovery.com/search.html http://freekeywords.wordtracker.com/ SEOBOOK http://adlab.microsoft.com/searchfunnel/</li></ul></li></ul> <p> 10. GOOGLE INSIGHTS 11. KEY WORD TOOL </p> <ul><li>http://strategizer.wordtracker.com/tour </li></ul> <ul><li>https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&amp;__c=1000000000&amp;ideaRequestType=KEYWORD_IDEAS#search.none </li></ul> <p> 12. KEY WORDS FOUND </p> <ul><li>Study in China </li></ul> <ul><li>Work in China </li></ul> <ul><li>Work experience </li></ul> <ul><li>Humanitarian job </li></ul> <ul><li>Volunteers </li></ul> <p> 13. HOW TO CREATE ADWORDS? </p> <ul><li>Work with a specific Google programm ( www.google.fr )</li></ul> <ul><li>On a google page, go to ad page and create an account </li></ul> <ul><li>Select your target : geography, language, number of people you want to reach, countries targeted </li></ul> <ul><li>Create the ad : Headline, Description 1 &amp; 2, display URL &amp; destination URL (friendly landing page) </li></ul> <p> 14. 15. 16. </p> <ul><li>Create the ad : Headline, Description 1 &amp; 2, display URL &amp; destination URL (friendly landing page) </li></ul> <ul><li>Make a list of good keywords </li></ul> <ul><li>Currency? </li></ul> <ul><li>=&gt; How much do we spend? </li></ul> <ul><li>=&gt; How much do I pay for each click? </li></ul> <ul><li> Good to google? General aspect, sign up </li></ul> <p> 17. 18. 19. 20. SUCCESS? </p> <ul><li>Money spent </li></ul> <ul><li>Number of clicks </li></ul> <ul><li>Keywords &amp; Headlines </li></ul> <ul><li>Time on our website </li></ul> <p> 21. COSTS FOR ADVERTISING </p> <ul><li>G oogle Adwords Cost Estimates: </li></ul> <ul><li><ul><li>Daily Budget: 100$ </li></ul></li></ul> <ul><li><ul><li>MAX Cost per Click: 1$ </li></ul></li></ul> <ul><li>Geographic Targeting: </li></ul> <ul><li><ul><li>France, Canada and United States </li></ul></li></ul> <p> 22. 23. SMILE SAVER ADWORDS 24. 25. </p> <ul><li>Thank your for your attention </li></ul> <p> 26. </p> <ul><li>Group 7 Presentation` </li></ul> <ul><li>For our presentation today regarding google adwords we used the following tutorial: http://www.youtube.com/watch?v=DkxuEugmbfk </li></ul> <ul><li>For those of you who can speak French we used the following article to help us understand the google adwords process:http://www.conseilsmarketing.fr/e-marketing/comment-optimiser-une-campagne-google-adwords-%E2%80%93-partie-1 </li></ul>