Operation Smile - Smile Savers Group 7

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  • 1.
    • Help operation smile
  • Find new volunteersmedecine students
  • Attract medecine students to join us
  • Create an interactive Website

SMILE SAVERS 2. How to use use Google add words & Key words to create our website ? QUESTIO N : 3. WHAT IS A KEY WORD ?

  • A word or phrase
  • Used to find information on-line
  • Powerful marketing tool

4. KEY WORDS

  • Boost your Search engine ranking
  • A keyword search :word or string of words you type in a search engine (like Google) to look for certain stories, articles or images on the Internet.

5. IMPORTANCE AND STRATEGY OF A KEY WORD

  • New Strategy Marketing
  • Web 2.0
  • Cheap and Adaptable

6. HOW TO CHOOSE THE RIGHTS KEY WORDS?

  • On which key words is it strategic to position?
  • Who to target ?
      • Act like a student
  • How to target?
    • Is the key word is often search on the internet by users?
    • Is the competition too high on these words?

7. 8. HOW TO CHOSE THE RIGHT KEY WORDS ? 9. HOW TO CHOSE THE RIGHT KEY WORDS ?

  • Use specialized website :
    • http://www.google.com/insights/search/
    • http://www.keyworddiscovery.com/search.html http://freekeywords.wordtracker.com/ SEOBOOK http://adlab.microsoft.com/searchfunnel/

10. GOOGLE INSIGHTS 11. KEY WORD TOOL

  • http://strategizer.wordtracker.com/tour
  • https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

12. KEY WORDS FOUND

  • Study in China
  • Work in China
  • Work experience
  • Humanitarian job
  • Volunteers

13. HOW TO CREATE ADWORDS?

  • Work with a specific Google programm ( www.google.fr )
  • On a google page, go to ad page and create an account
  • Select your target : geography, language, number of people you want to reach, countries targeted
  • Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page)

14. 15. 16.

  • Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page)
  • Make a list of good keywords
  • Currency?
  • => How much do we spend?
  • => How much do I pay for each click?
  • Good to google? General aspect, sign up

17. 18. 19. 20. SUCCESS?

  • Money spent
  • Number of clicks
  • Keywords & Headlines
  • Time on our website

21. COSTS FOR ADVERTISING

  • G oogle Adwords Cost Estimates:
    • Daily Budget: 100$
    • MAX Cost per Click: 1$
  • Geographic Targeting:
    • France, Canada and United States

22. 23. SMILE SAVER ADWORDS 24. 25.

  • Thank your for your attention

26.

  • Group 7 Presentation`
  • For our presentation today regarding google adwords we used the following tutorial: http://www.youtube.com/watch?v=DkxuEugmbfk
  • For those of you who can speak French we used the following article to help us understand the google adwords process:http://www.conseilsmarketing.fr/e-marketing/comment-optimiser-une-campagne-google-adwords-%E2%80%93-partie-1