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Next GenerationAudience Measurement
Tim CaseDirector, Data Engineering
[Placeholder]About Charter and Spectrum
Reach
Connect with any audience.
Spectrum Reach develops measurable, data infused marketing solutions to reach your best customers and grow your business. Get more from your marketing.
Who is Spectrum Reach?
Our Capabilities
Television
Put your message in front of the right
audience at exactly the right time in
cable’s news, sports and award-winning
shows.
Creative Services
Our award-winning writers, producers,
editors and designers will
develop your ideal message to capture the attention of your
perfect customer.
Digital Solutions
Optimize your Television message
with an online strategy to reach
your ideal customers on every screen.
Programming
Our expansive partnership with over 40 networks means
you’ll be seen on only high quality programming!
The Audience Measurement platforms enables anonymized and aggregated reporting of program viewership and allows us to answer the Four W’s-Who is watching?-What are they watching?-When are they watching?-Where are they watching?
What is Audience Measurement?
2015
Q2’
16Q
4’16
Nextgen JourneyCollection Processing
Storage& Delivery
Analysis& Presentation
2014
Nextgen
Legacy
0 hrs 5 hrs 10 hrs 15 hrs 20 hrs 25 hrs
Nextgen Performance
What’s Next?Real-Time.
Benefits of real-time streaming-Eliminates batch windows-Improves data quality-Enables new business opportunities
Why Real-Time?
Cable 101
Set-top Box SDV Collector AudienceMeasurementSDV Servers
Real-Time Collection
Set-top Box SDV Collector AudienceMeasurementSDV Servers
Real-Time Events
Real-Time Insights
http://bit.ly/charter-jobs
We’re Hiring!
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