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How does Mixmag magazine reach its target audience?

Georgia Lee

Pictures of young attractive women in bikini’sAppeals top their male audienceUses dark simple coloursEasy layout.

Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group. They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK. The median age of a Mixmag reader is 24 – 72% male, 28% female – and they tend to be urban and single. They have a high disposable income and a high propensity to spend it on: •Nights out •Clothes •Tunes •The latest mobile and MP3 player Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends

They believe most of their readers have a high disposable income and would spend their money on things like going out and clothes. Mixmag is quite an expensive magazine (compared to others)Because of this they say that 80% of their readers don’t spend money on other magazines and don’t really watch TV especially at the weekend.

Mixmag’s average reader is a 24 year olds(mostly male) with good jobs who enjoy socialising and clubbing with their friends and are trend setters.

In their reader profile they say their readers are clubbers which could match some of the stories they feature in the magazine. Any reader that wants to know what clubbing events are going on they can find out in this magazine. In the banner line they even use the word ‘clubbing’ so it is definitely clear to the readers.

They have their main party stories on the front cover which draws attention to it. As it would be something that would attract their target audience it could help sell it.

Also as their reader profile suggests their readers are always up to date in the music and fashion trends they have music and fashion tips in their magazine

It’s a regular so their readers can always be up to date. Also their profile suggests that they are the biggest downloaders in music.

On the front cover they use a young up and coming dj, which their target audience could know so would buy this magazine.

By adding the colourful outlines around the model it keeps the magazine fun and interesting. This could appeal to the 24(average age) that Mixmag are appealing for.

As 72% of their readers are male they keep the whole magazine on quite a masculine level but still having parts appeal to females.