Colour Schemes – Colours used are pink, white and black. This suggests the genre dance music. The colour scheme is less serious so they can target a younger audience. The colours are bright and stand out against other music magazines which are usually black, white and red. With the colours been so bright the magazine could of come out in summer time.

Photography – The picture has been taken in a studio, this is normal for a magazine front cover. It also shows who the main feature is in the magazine. a close mid shot has been used. His pose is natural looking, but it is hard to tell with the sunglasses on. It looks like someone has caught him unaware, yet he still looks cool and relaxed. The main focus is on his face as his white jacket blends into the background making it the larger object. His yellow t-shirt also stands out and makes the image bright. We can tell what kind of

Writing style – For a front cover there is quite a lot of writing on it. It is also quite small which is also unusual, as they uses it to get people to buy the magazine. However the colour of the texts makes it stand out so that could be used to attract people. The text on the cover tell people what is going to be in the magazine, this is likely to make people buy it especially if they see things that they really want to read. There is a lot of competitions on the cover, this gives the reader chance to live the ultimate clubbing life. The reading level is easy to the majority of the target audience can read it.

magazine it is from the image and what he is wearing. We wouldn’t expect such bright colours or sunglasses to be worn on a rock magazine front cover suggesting it is a dance/clubbing magazine.

Overall Look – The overall look to the magazine is edgy and fun. The bright colours make the magazine look interesting and fun. The slanted text and image make the magazine different from others and gives it an edge. We can tell that it is a dance and clubbing magazine from the way it looks.

Text / picture ratio – I think the text/picture ratio is about 50/50 . There is one big picture on the cover this gives the magazine which is normal for magazine covers to have but it is surrounded by a lot of text. Most magazine covers don’t have much text on them however this one does. They could of done this because they want people to buy the magazine and if they have more information about the magazine then they could be more likely to buy it.

Fonts – The masthead is done in a different text, which is large, bold and bubbly. This gives us an indication that it is a dance/clubbing magazine as it doesn’t look serious. The text changes for the rest of the magazine. It is thin, modern and looks graphic. This fits in well with the target audience as they like to be up to date with the latest phones and IPods. The colour of the fonts are the colour scheme and stand out against the image.

Colour Scheme – Different colour have been used on the contents page. The yellow from his top has been used, but the pink colour isn’t so bright. The black and white has continued, which is the main base of the colour scheme the other colours have been added to make it interesting and stand out.

Photography – Studio and location images have been used in the contents. This indicates that they are the main story. The other images seem to be more graphic this is expect in a dance/clubbing magazine. In the larger images the people are posing in them, the smaller images seem natural or don’t have people in them. The images seem to have a lot colour to them, making them lively which relates to the genre of magazine. The two lads are wearing baseball hats with brightly coloured clothes this wouldn’t be seen in a rock/pop magazine, neither would what the girl is wearing. The way the pose is also different to a rock/pop magazine .

Writing style – The writing is telling us what is going to be in the magazine. There isn't much but it is informative.

Overall look – The look to the contents page is young. The type of fonts, images, what they are wearing and the lack or writing suggests this it also show who they are trying to target.

Text/picture ratio – On this page there is more images to text. This is the least amount of writing I have seen on a contents page which suggest that the reading level of the magazine is quite low. With it been a dance/clubbing magazine the readers are probably more interested in what the people are wearing, how they look and what the latest gadget is so they prefer to look at images instead of reading text. This is how they design their magazine to fit their target audience.

Fonts – The fonts used for text and page numbers are very modern and graphical which fits in with. The page numbers are in a larger size which suggests their importance.

Colour scheme – colours used on this page are black and white with a bit of pick, this stands out against the other colours. The pink colour shows that it is a dance/clubbing magazine as a rock magazine is more likely to use red black and white. This magazine hasn’t used the same colour scheme all the way through therefore it doesn’t have a specific identity and probably changes it every time a new magazine come out.

Photography – The picture has been taken in a studio. The pose is something that people do naturally but they way he is looking into the camera suggests that it is posed. He is wearing a jacket, tie and shirt. This makes him smart, but the white jacket takes the shows that he isn’t that serious. They have used a full page for the image and only one which is strange on a double page spread that would normally have more than one image of him. There is anther image on the other page in with the text, however it isn’t him and small which shows that it can’t be that important.

Writing style – They have written a paragraph explaining bit about Dizzee Rascal and then done a question and answer style. This has taken away some class to the magazine. In the other magazine they have set it out in a different way.

Text/picture ratio – The text picture ratio is quite equal on this page. The text takes up one side of the page and the image the other. It is quite unusual for the text and images to be quale as in most magazine they tend to take up more space with images. There is quite a lot of writing on the page but it is broken up by questions and then the answers to them questions. I thought there would have been more images on the page than there is.

Fonts – The fonts are simple, modern and bold. This is so it fits in with the target audience. The size is quite small so they can fit all the writing on one page.

Overall look – Compared to the other magazines that I have analysed this page doesn’t look that serious and doesn’t have as much class. However this is better because of the genre of magazine it is. It does give us a impression that it is about a rapper this could be because of the image and text used.