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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Mobile Publishing BusinessTitle: Monetizing and the mobile webSpeaker: Steffen Schlimmer, Head of Sales Europe – Netbiscuits GmbH
Media Port
Mone%zing and the mobile web
10. Oktober 2011 © Netbiscuits GmbH 2011 1
Risks, Challenges and
Opportuni5es of the Mobile market!
IFRA Expo Vienna 2011, October 10th
Steffen Schlimmer, Senior Sales Manager EMEA
Netbiscuits Facts
10. Oktober 2011 © Netbiscuits GmbH 2011 2
Risks, Challenges and Opportuni5es
10. Oktober 2011 © Netbiscuits GmbH 2011 3
The Mass Mobile Market
10. Oktober 2011 © Netbiscuits GmbH 2011 4
Imagine it's 1995 again when everyone wanted a website, it's the same for mobile today
The number of global smartphone shipments will reach one billion per annum in 2016, up from 302 million in 2010. Juniper Research 2011
HTML5 implementaKon on mobile devices is, as yet, both fragmented and incomplete, with the leading smartphone plaLorms showing inadequate HTML5 support. VisionMobile 2011
Google predicts that 44% of total searches for last minute giPs and store loca5ons will be from mobile devices for the 2011 holiday season.
Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, e-‐readers, media tablets and gaming products. Gartner 2011
eBay mobile users are visi5ng the mobile website 10 -‐ 15 5mes a day. In 2010, global eBay sales via a mobile device more than tripled, genera5ng $2bn (£1.27bn) in revenues, up from $600m in 2009. The figure is set to pass $4bn in 2011.
Mobile now accounts for more than 10 per cent of all purchases on eBay UK
Worldwide smartphone sales grew 74 percent year-‐on-‐year and accounted for 25 percent of overall sales in the second quarter of 2011. Gartner 2011
The Mess Mobile Market
10. Oktober 2011 © Netbiscuits GmbH 2011 5
Dozens of key players conKnue to create a fragmented market
Technology Content Delivery
Dozens of key players from web, hardware and soYware push into the mobile market and create more and more "fragmentaKon" with only 5% of PC Web mobilized!
Opera5ng System Usage on Netbiscuits
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Smartphone by Region 2011
Mobile Sites which feel like Apps
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Rich Internet Features
eBay uses Netbiscuits’ plaLorm to support their global mobile sites. UKlising rich UI features including the Gallery Biscuit.
Using Netbiscuits, Bild.de uses key features including video content.
CBS won the 2011 Meffys Award for Best Mobile Website. Built on the Netbiscuits plaLorm.
Deliver the Best Experience Across all Devices
10. Oktober 2011 © Netbiscuits GmbH 2011 8
Ensuring best experience for all your visitors
Netbiscuits recognises and understands the device and delivers the best available user experience… all from a single source.
Smartphones | Tablets | Feature phones | eReaders | Consoles | Long Tail | TV
The Ideal Solu5on
Complete 360 degree service access for your customers with unified sites and apps
Cost effec5ve solu5on, re-‐use mobile web development to create apps across all plaLorms
Hybrid Apps integrate mobile opKmized sites into Apps
Available for all major OS including iPhone, Android, Blackberry, Win Phone 7 and Bada
Integrate: Enhance features of your apps by interfacing with mobile device sensors
Easy crea5on: Build touch opKmized mobile website and Netbiscuits wraps them for you in no Kme
Save cost: One code base to publish to mobile web and apps environments
10. Oktober 2011 © Netbiscuits GmbH 2011 9
Hybrid Apps: Web + Apps = Maximum Mobile Reach
New Mobile Adver5sing Formats
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Create and Deliver Cross-‐PlaLorm Rich Media Ads for Smartphones and Media Tablets
Rich Media Ads on Mobile Websites
Rich Media Ad Formats
10.10.2011 Slide 11 © 2010 Netbiscuits GmbH
Expandable InteracKve Swipe 3D Flip
Rich Media Ads on Mobile Websites
Rich Media Ad Formats – Upcoming…
10.10.2011 Slide 12 © 2010 Netbiscuits GmbH
Portrait-‐Landscape SKcky Peel
Rich Media Ads in Na5ve Applica5ons
Rich Media Ad Formats – Upcoming…
10.10.2011 Slide 13 © 2010 Netbiscuits GmbH
Jalousie IntersKKal 360° Rotator
Best Prac5ses in Media and Publishing
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One Site, Mul5ple Plaeorms
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Paramount Pictures
Paramount Pictures Mobile Portal. Built on Netbiscuits PlaLorm.
One site, cross-‐plaLorm and mulKple devices
Unified experience for consumers
Rich UI features including:
Swipeable gallery
Text overlays
In-‐page video playback
Axel Springer -‐ Launched cufng egde Android Hybrid App in 5 months for +100 Smartphones, needed 9 months for iPhone
Challenge:
Axel Springer produces two flagship German periodicals: Die Welt and Bild plus addiKonal 50 media outlets
Growth slowed down in both print and online channel Solu5on:
Axel Springer chose Netbiscuits in 2008 Netbiscuits enabled a feature rich mobile news site, which
included user registraKon, rich media adverKsing, billing, messaging services, social networking integraKon, video, sports, e-‐mail funcKonality, weather, and more
Netbiscuits plaLorm used to provide cupng edge Android Hybrid applicaKon to Axel Springer (based on Mobile Site Core)
Outcome: Traffic skyrocketed from zero to 50 million Mobile Pages since
launch and reached 200 million in 2011
Axel Springer achieved double-‐digit growth in revenues and earnings in the first half or 2011
Mobile Web and App PlaLorm for Germany‘s Most Successful News Outlets
© 2011 Netbiscuits GmbH Slide 16
© 2011 Netbiscuits GmbH 10.10.2011 Slide 17
BILD MOBIL Mobile Publishing | News Na5ve Hybrid App (Android)
Created by
Customer BILD, an Axel Springer brand, is Germany’s biggest daily and the 4th biggest newspaper worldwide.
Solu5on • News App (Android) • NaKonal and world news • Entertainment news • Sports news • Finance and stock news • Video streams • Mobile services including weather, traffic, TV info • Digital ediKon before the day of sale • Android App Widget
Launch 2011
Market Germany, Austria, Switzerland
CBS -‐ 40% increase of reach due to beher device coverage
Challenge:
CBS’s mobile channel was floundering, even aYer significant investment following its acquisiKon of TV.com
In-‐house HTML soluKon was not sufficient to reach all users Video delivery was choppy and inconsistent Solu5on: CBS chose Netbiscuits as its mobile web plaLorm vendor in 2010
CBS launched 5 sites on Netbiscuits plaLorm, with full episodes available for viewing in 2010 and is expanding to 10 more in 2011
Outcome: CBS InteracKve Wins PresKgious 2011 Meffys Award for CBS.com
as Best Mobile Smartphone Website
Traffic increased from 5 to 50 million Mobile Pages within 6 months from launch by Netbiscuits, allowing bewer cross-‐plaLorm mobile web experience across all mobile devices
Netbiscuits Powers Award Winning CBS Mobile Websites
© 2011 Netbiscuits GmbH Slide 18
MTV – 50% reach increased by moving onto Netbiscuits from other mobile plaeorm, launches Tablets and IPTV services
Challenge: User experience across MTV’s properKes was below par as
a result of poor backend integraKon Small Mobile device coverage resulted in low user
engagement and reach MoneKzaKon challenging due to low reach and inferior
mobile site user experience Solu5on: MTV selected Netbiscuits in 2009 and now powers more
than 50 sites on Netbiscuits plaLorm More than 100 internally trained MTV staff develop on
Netbiscuits plaLorm The sites deliver news, video, photo galleries, games,
social networking integraKon, voKng, quizzes Outcome: Total traffic increased to 60 million mobile pages within 2
years
Netbiscuits SaaS PlaLorm Powers the Mobile Sites of > 50 MTV Brands and Shows
© 2011 Netbiscuits GmbH Slide 19
Thank You
Steffen Schlimmer Senior Sales Manager EMEA
+49 176 10036134
10. Oktober 2011 © Netbiscuits GmbH 2011 20
Please visit us at booth A57-‐10
Our latest device report is now available.
Download your free copy www.netbiscuits.com