Monetizing Mobile Apps - #chipfiesta 2013

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    28-Nov-2014

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Slide seminar "Monetizing Mobile Apps" pada acara Chipfiesta 2013 di Universitas Gunadarma (19 Juni 2013). Liputan acara: http://chip.co.id/news/tips-events_community-apps/6912/menjadi_kaya_melalui_aplikasi_mobile

Transcript

  • 1. MONETIZING MOBILE APPSMOHAMAD IQBALPresident of Nokia Indonesia Community EnthusiastsNokia Developer Championt: @ciebal
  • 2. WHO AM IAWordPress and Nokia DeveloperA Community InfluencerMicrosoft Student Partner, 2009Nokia Developer CertifiedTrainer, 2012Nokia Developer Champion, 2013President of Nokia Indonesia Community Enthusiasts(nice.or.id)
  • 3. PROLOGUEDigitalContent Business
  • 4. DIGITAL CONTENT BUSINESSRing BackToneSMS PremiumMobile ApplicationMusic StoreDigital Ads
  • 5. KENANGANTERINDAH - SAMSON3 Million Subscriber21 Billion Revenue
  • 6. BLACK OCTOBER
  • 7. DIGITAL CONTENT BUSINESSRing BackToneSMS PremiumMobile ApplicationMusic StoreDigital Ads
  • 8. CREDIT CARD
  • 9. PYRAMID MOBILE PHONE USER
  • 10. SUCCESS STORY
  • 11. BATIK INDONESIATop ThreeDownloadWorldWide> 30.000.000Downloads
  • 12. KETO ADVENTURE
  • 13. BEYONDTHEWELL
  • 14. HOW TOMonetizing MobileApps
  • 15. IMMEDIATE REVENUEPaid DownloadsIn-appAdvertisingIn-app PurchasesTry and BuySubscription
  • 16. PAID DOWNLOAD
  • 17. PAID DOWNLOADSimple:You set your price, people buyStore keeps 30%Higher Price != More MoneyDont forget about ongoing costs: support,hosting, etc
  • 18. IN-APP ADVERTISINGMonetize apps with ads.Use your favorite ad solution to reach desired results
  • 19. ADVERTISING Typical with FreeApps Need a lot of downloads to make any sizable money Use your favorite ad solution to reach desired results
  • 20. IN-APP PURCHASESIntegrate payment events fortry-then-buy up-sell, subscription business models, digital goods,& donations.
  • 21. IN-APP PURCHASES Easy way to sell digital content from within your app: virtual goods,subscriptions, add-ons, new levels Convert free applications to paid ones by embedding try and buy Seamless integration with operator billing
  • 22. SUBSCRIPTION
  • 23. SUBSCRIPTIONIn Order to Get New Content, User MustSubscribeTypically Magazines
  • 24. LONG-TERM REVENUEBrandingService
  • 25. BRANDING
  • 26. Gameplay is a power,but character is more
  • 27. GAMEPLAY
  • 28. MERCHANDISE
  • 29. SERVICE
  • 30. CASE STUDY: SUMA MOBILE INDONESIA
  • 31. TECHNOLOGY+BUSINESS MODEL
  • 32. KOMPAS AR
  • 33. Angry Birds Magic
  • 34. HOW TO SELL
  • 35. StoreBig CompanyStartUp CompanyGovernmentIndividualChildrenGroupsStudents Political Parties
  • 36. MONETIZING CONSIDERATIONSUser ExpectationsYour CostsMarketDo Some Math
  • 37. USER EXPECTATIONS Monetize and Price According to Category Expectations SimpleApps = Free + In-App Purchases or Paid Niche Apps = Paid with Higher Price News App = Advertising
  • 38. YOUR COSTS One Purchase == Customer for Life Lifetime-Value of Customer Support, Infrastructure (Hosting,Bandwidth), APIs, Partners Instagrams Monthly Hosting Bill: 2 nice cars each month!
  • 39. MARKET How Many People are inYourTarget Market? Now, How Many of those People Have Mobile Phones? Next, How Many of those People with Mobile Phones will PurchaseYour App?
  • 40. DO SOME MATH 100 apps downloaded each day at $0.99 = $70 or $2,100 permonth $2,100 per month is $25,200 per year Thinking of Doing Adwords? $0.25 per click + 25% conversionrate = cost $1.00 to make $0.70 Even worse with realistic 1-3% conversion rate
  • 41. PARTINGTHOUGHTS Each Monetization Strategy May Have Different Business &Marketing Strategies Monetization Strategies Can Be CombinedTogether Paid and Advertising are Easy to Dip Into Just remember to watch your costs Freemium will be the most interesting space to watch
  • 42. QUALITY SPEAKMake sure your customer want to use your product firstand then we talk about business model. - @jpaine
  • 43. THANKYOU!ciebal.comt: @ciebal f: /ciebalmoh.iqbal@kabitastudio.com