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Distributing and Monetizing Applications through the Windows® Marketplace for Mobile. Daniel Bouie & John Bruno Microsoft. 5.8% Mobile Phones. Why Mobile?. 34.1% Converged Mobile Phones. 35 30 25 20 15 10 5 0. YOY % shipping growth. 18.6% Mobile PCs. 3.9% Desktop PCs. 2006 – 2010. - PowerPoint PPT Presentation
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Distributing and Monetizing Applications through the Windows® Marketplace for Mobile
Daniel Bouie & John BrunoMicrosoft
YOY
% sh
ippi
ng g
rowt
h 35
30
25
20
15
10
5
0
2006 – 2010Source: Gartner Dataquest, and IDC 2006
18.6%Mobile PCs
5.8%Mobile Phones
3.9%Desktop PCs
34.1%Converged
Mobile Phones
Why Mobile?
160 Mobile Operator Partners in 55 countries50 Device Makers
The Windows Mobile World
‣ Applications and services are key drivers‣ Marketplaces are core part of experience‣ Developer revenue share is increasing
Ecosystem Revolution
‣ UX Upgrade‣ Improved browsing with Internet
Explorer‣ Impressive touch capabilities‣ Widget platform‣ Application Marketplace
Windows Mobile 6.5An introduction…
Convenient purchase, download and installation• Complete purchase from phone or web• Seamless download and installation• Pay with credit card or your mobile operator bill!
Worry-free shopping experience• Applications tested to run on your phone model• Automatic updates for purchased apps• DIY refund• Re-download purchased apps onto new phone
Great discovery of the store and specific products• Easily navigate a large library of applications• Access user ratings and reviews• Advanced search, sort and filter capabilities
Windows Marketplace for MobileConnecting users with great apps!
‣ Support for multiple content types‣ Key top-level content groups‣ Comprehensive category set
New
Showcase
Categories
Search
Most Popular
Business
Communications
Games
Education
Entertainment
Finance
Health & Fitness
Lifestyle
Music & Video
Productivity
Travel
Utilities
others…
Managed Code
Widgets
Native Code
Catalog Architecture
Mobile Operator
Value Proposition
‣ Develop with familiar tools.‣ Simple and transparent
publishing process.‣ Reach all Windows Phone
users.‣ Strong ROI.
FamiliarTools
‣ Centralized developer portal for one-stop publishing and app management
‣ Transparent policies for the types of applications allowed in the catalog
‣ SDKs, documentation & support
TransparentProcesses and Policies
US
CanadaBrazil
Mexico
Japan
Australia
India
Hong Kong
Taiwan
SingaporeNew Zealand
Poland
Portugal
UKGermany
France
SpainItaly
Netherlands
AustriaBelgiumDenmarkFinland
GreeceIreland
Luxembourg
Norway
SwedenSwitzerland
AMERICAS
EMEA
ASIA/PACIFIC
Global reach
Developer70%
MSFT & Ecosystem30%
Competitive Revenue Share
Portal Demo
Developer Dashboard
Actionable notifications.
High level performance
reporting.
Detailed MetadataSimple
Navigation.Advanced Search.
Extensive metadata.
‣ Create a Marketplace publisher account @
http://developer.windowsmobile.com- Establish a business profile- Remit subscription fee- Get vetted- Start publishing
Signing up
• Author Metadata• Certify• Sign
Provision
Application Provisioning
• Types of content prohibited within Windows Marketplace• Based on experience with other Microsoft marketplaces,
and the Global Network InitiativeContent Policies
• Types of applications which ISVs are not allowed to distribute via Windows MarketplaceApplication Policies
• Check that application is well written• Installs, uninstalls, no malware, no memory leaks, doesn’t
change other apps on the device• Set of 60 objective criteria
Windows Mobile Logo Testing
Application Certification
‣ Transactional reporting‣ User ratings and reviews‣ Geographical distribution reports
Reporting
PaymentProcesso
r
Microsoft
EFTDeveloper
Payout CurrenciesUS Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen
Getting Paid
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
ANNOUNCEMENT
SUBMISSIONLAUNCH
SELL
REGISTRATION
Timeline
Familiar ToolsGlobal DistributionCompetitive Revenue ShareStreamlined Transparent Publishing
Learn more @ http://developer.windowsmobile.com
Recap
http://developer.windowsmobile.comhttp://blogs.msdn.com/windowsmobile
@wmdev
Daniel [email protected]
John [email protected]
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