Ope Seriki

A2 MEDIA MUSIC VIDEO EVALUATION

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

GOODWIN’S THEORYWell, what are the forms and conventions of real media products? According to Goodwin, there are 7 of these which are always included in a music video.

The first is ensuring that a music video always enhances the understanding of the songs lyrics.

The second is ensuring that there is a relationship between the music and the visuals.

Third is incorporating the video style and characteristics of its particular genre.

Fourth, incorporating the demands of the record label into the music video.

Fifth, intertextual references.

Sixth, reference to voyeurism

Seventh, an artists motifs.

Here in Usher’s ‘Daddy’s Home’ music video, the lyrics during this scene are – “Tonight we’re going to do a lot of sexing”, therefore this scene is enhancing the lyrics because it suggests that sexual activity is about to take place.

I used some Goodwin’s attributes in my music video.

Here in my music video, Rihanna’s ‘Farewell’, the lyrics during this scene are – “Somebody’s going to miss you.” The facial expression on the girl emotively enhances the lyrics, therefore creating a relationship between the lyrics and the visuals.

Here, in Delilah’s ‘Breathe’, there is a relationship between the music and visuals. The music video is edited to the slow melody of the song. She also incorporates conventions of a typical R&B music video – that is, it is based on a couple, there are intimate scenes and it follows a narrative.

In my music video I conformed to R&B characteristics such as this. My music video had a main narrative aspect to it and there were intimate scenes within it.

I used mild forms of voyeurism in my music video because attractive females attract wider audiences. This is also a main characteristic in R&B music videos. Close-up shots of artists and voyeuristic shots the female body are very often used in R&B videos.

Examples of both these characteristics in R&B videos.

Rihanna’s ‘You Da One

Leona Lewis’ ‘Better in Time’

In real R&B music videos that are both performance and narrative based like mine, there are a number of locations used. As well as lengthy bits of performance, despite there being a narrative storyline to it. In my music video, I failed to use multiple locations and I challenged real music video norms in that the performance based bit of my music video isn’t as long as most. To make up for its lack of performance from the artist, I used cameos of the artist instead – cameo’s of the artist in thought and expressing emotion, which aimed to enhance the feel of the video. It is, however, a usual convention for R&B music videos to show cameos and still shots of its artist. This ties into Dyer’s star theory. These still shots of the artists can be used as an artist trying to pull themselves away from the superstar performance of the music video and show their audience that they’re just normal people too, feeling just as they are about the song/video. Therefore, this would present the artist, as Dyer said, as being both ordinary and extraordinary.

Because I was unable to film as much performance shots as was needed, I used many cameos of the artist in my music video instead. A cameo role or cameo appearance is a brief appearance of a known person in a work of the performing arts, appearing as themselves. These roles are generally small, many of them non-speaking ones doing something, expressing an emotion or simply just stopping to be noticed by the audience.

This is my music album cover. I too, have specified the title of my album

A picture of Rihanna, the artist.

I have used Rihanna’s motif/symbol rather than her actual name. I have done this because that motif fits in better with the overall design and Rihanna is an established enough artist for an audience to recognize her face and motif alone (as opposed to needing to specify her name too.)

Parental advisory sign because of the explicit lyrics included on songs.

Reviews. Where it is available.

Parental advisory because of content. Artists motif.

Record label logo.

Features.

Relevant information.

Pictures. Some form of personal text.

Lyrics.x Song specifications.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Ancillary tasks and screenshots from my main product: music video.

• Once I’d finished my music video, I kept in mind how I’d presented my artist within the music video and what kind of song I’d used. This information would be crucial because I’d have to present her as the same or close too that persona with my ancillary tasks. I kept to my own type of house-style.

HOUSE STYLE IS “IS A SET OF STANDARDS FOR THE WRITING AND DESIGN OF DOCUMENTS, EITHER FOR GENERAL USE OR FOR A SPECIFIC PUBLICATION, ORGANIZATION OR FIELD.”

After researching into how real media products combine album covers and music videos, I realised that they don’t. With Album covers, the image usually represents an artists personality or directly links to the title of the album. There are too many songs on an album to directly link it to one music video.

In this Taylor Swift music video, you can immediately see that her front cover and music video and related. However, it was a single, not an album which is why both products are so closely combined.

PREZIhttp://prezi.com/aojxvbjvvyt1/present/?auth_key=6t87qq3&follow=74dbkiq-nqqw

HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATING STAGES?

FINAL CUT PRO FOR THE MUSIC VIDEO EDITING.

PHOTOSHOP FOR CONSTRUCTION OF ANCILLARY TEXTS.

Video Camera Tripod Video Lighting

YOUTUBE

FACEBOOK

PowerPoint

Microsoft Offic

e

TWITTER

PREZI

Blogger

I used Microsoft PowerPoint to create my evaluation presentation. PowerPoint allowed me to easily organize my analysis of my coursework onto presentation slides.

I used Microsoft Word to arrange my screenshots and preview pictures that would be used in my evaluation and on my blog.

I used Blogger continuously throughout my coursework. I used it for my research, planning and evaluating stages to simply post my findings as I went along.

Prezi allowed me to present final my ideas for my evaluation on a virtual canvas.

I used Facebook to receive feedback about my media products. It allowed me to post my finished products online and let people comment on what they thought of it. I also used it for primary research. I was able to post questionnaires on it and have people directly answer them.

I used Twitter to receive feedback about my media products. It allowed me to post my finished products online and let people comment on what they thought of it.