What have you learnt from audience feedback?

Throughout the entire editing processes every couple of weeks we would render what we had. This was called creating a rough cut. We would then

share this on our social media websites and show our focus group.

Once the first rough cut had been exported we showed our focus group to gain there opinions and gather some feedback.

After they had watched the clip the focus group condensed their feedback and gave us a few notes on how to improve the music video. The main points of improvement were..

• Ensure the we synced the lyrics and video correctly.

• Slow down the pace of the editing to match the alternative genre conventions.

• Sequencing of shots

Once we had gained feedback from our second screening we began to make improvements.

All green screen shot removed as we felt this did for fit our genre

The shots from the new location showed much more emotion

Shots were Tyler looks away from the camera were removed

We filmed at new locations

Finally we also used social media websites to promote and gain feedback. We used websites like YouTube, Facebook and Twitter. He we posted the rough cuts and final exports.

Post the video on these sites let users from all around the world view and comment on the video. Were we gained some useful feedback.

After making the improvements and fixtures from the first rough cut we created another. Again we exported the music video and this time we shared it via our social networking sites.

Here I have screen captured somebody giving us feedback on twitter.

After showing them the rough cut we also went thought a similar process with the posters . Initially we created a selection of possible poster ideas and

showed them to the focus group and other students in the class.

After showing them the poster ideas we had and taking in there feedback. We began to looking into and develop new ideas with there feedback in mind. This time we used the

comments from the focus group and tried to make the poster better with the music video.