Rishi’s AS Media Coursework Evaluation

Rishi’s AS Media Coursework Evaluation

Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products? Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

For my construction of a rock magazines, there are some codes and conventions that are have not altered. These conventions are factors, such as representing the magazine with a rock artist, using rock instruments and having normal rock props. However, although these factors seem following the normal conventions, I have developed these conventions and in some cases some elements of rock should not be changed dramatically, as it may cause confusion towards the target market with the unidentified genre. Conventions that I have challenged specifically on the front cover, as it is part of the magazine that should immediately attract the audience.

On the front cover I have created the main image unconventionally unique by making my subject perform an unusual but eye-catching stance. With his hands placed on his ears creates a curious meaning towards the audience.

The bandana was also placed around his mouth and nose, as in a conventional sense should be tied around his head like a normal rocker. This connotes a mysterious piece of media from the magazine holding back something from the reader and linking with the anchor line, ‘Arun Unmasked’. Also, stereotypically society usually perceives rockers with long hair and make up. However, evidently I have challenged this convention from my subject having short hair and no make up. I have done this because if I used make up on my subject it would have taken away the normal facial expressions, focusing on wrinkles and the shadowing under the eyes

would have been unnoticed.

For my construction of a rock magazines, there are some codes and conventions that are have not altered. These conventions are factors, such as representing the magazine with a rock artist, using rock instruments and having normal rock props. However, although these factors seem following the normal conventions, I have developed these conventions and in some cases some elements of rock should not be changed dramatically, as it may cause confusion towards the target market with the unidentified genre. Conventions that I have challenged specifically on the front cover, as it is part of the magazine that should immediately attract the audience.

On the front cover I have created the main image unconventionally unique by making my subject perform an unusual but eye-catching stance. With his hands placed on his ears creates a curious meaning towards the audience.

The bandana was also placed around his mouth and nose, as in a conventional sense should be tied around his head like a normal rocker. This connotes a mysterious piece of media from the magazine holding back something from the reader and linking with the anchor line, ‘Arun Unmasked’. Also, stereotypically society usually perceives rockers with long hair and make up. However, evidently I have challenged this convention from my subject having short hair and no make up. I have done this because if I used make up on my subject it would have taken away the normal facial expressions, focusing on wrinkles and the shadowing under the eyes

would have been unnoticed.

QuickTime™ and a decompressor

are needed to see this picture.

Q2) How does your media product represent particular social groups?Q2) How does your media product represent particular social groups?

From mise en scene, the audience can clearly see what or who is representing their social group in my product. The youthful subject, Arun who is eighteen year old suggests a representation of youth in society, aging between teenagers and young adults, and 15-23. Focusing on the mise-en scene Arun is wearing clothing of a stylish and fashionable nature. This will enforce the representation of the youth culture but in further detail, young adults can be narrowed down into labels for people in society, such as punk rockers and goths. This is because of what the Arun is wearing, rock bracelets and rings that denote a rock theme

and connote and symbolise individuals who like to wear jewellery of this rock nature.

From mise en scene, the audience can clearly see what or who is representing their social group in my product. The youthful subject, Arun who is eighteen year old suggests a representation of youth in society, aging between teenagers and young adults, and 15-23. Focusing on the mise-en scene Arun is wearing clothing of a stylish and fashionable nature. This will enforce the representation of the youth culture but in further detail, young adults can be narrowed down into labels for people in society, such as punk rockers and goths. This is because of what the Arun is wearing, rock bracelets and rings that denote a rock theme

and connote and symbolise individuals who like to wear jewellery of this rock nature.

QuickTime™ and a decompressor

are needed to see this picture.

Q3) What kind of media institution might distribute your media product and why?Q3) What kind of media institution might distribute your media product and why?

Bertelsmann Music group (BMG) should be chosen as it operates in 54 countries. Its US labels own in turn 200 labels worldwide. In the Bertelsmann sector Gruner and Jahr publishes 80 magazines worldwide from ‘Femme’ to ‘Prima’ and owns nine newspapers across Germany and Eastern Europe. Bertelsmann Music group was the 3rd biggest media merge in 2000 and has a high distribution rate from its well

advertisements.

Bertelsmann Music group (BMG) should be chosen as it operates in 54 countries. Its US labels own in turn 200 labels worldwide. In the Bertelsmann sector Gruner and Jahr publishes 80 magazines worldwide from ‘Femme’ to ‘Prima’ and owns nine newspapers across Germany and Eastern Europe. Bertelsmann Music group was the 3rd biggest media merge in 2000 and has a high distribution rate from its well

advertisements.

My main target audience would be people between the ages of 18- 25 year olds. This is because of a number or reasons, such as the content of the magazine, the type of language used and colours that can connote a specific meaning. The colours of the magazine are mainly, back and yellow. These colors compliment each other, since one colour is very dark and the other a lighter tone. In my magazine the black is a more dominant colour as it is used for the background in addition with the colour of Arun’s hair, bracelet and jacket. Whereas the yellow is only required for text purposes and labeling a small background of black text, usually located below an insert. A domination of black may result in a more male target audience but also attracting the female gender with the yellow representation. However, overall the target market would be aged 18- 25 and the

majority of the male gender.

My main target audience would be people between the ages of 18- 25 year olds. This is because of a number or reasons, such as the content of the magazine, the type of language used and colours that can connote a specific meaning. The colours of the magazine are mainly, back and yellow. These colors compliment each other, since one colour is very dark and the other a lighter tone. In my magazine the black is a more dominant colour as it is used for the background in addition with the colour of Arun’s hair, bracelet and jacket. Whereas the yellow is only required for text purposes and labeling a small background of black text, usually located below an insert. A domination of black may result in a more male target audience but also attracting the female gender with the yellow representation. However, overall the target market would be aged 18- 25 and the

majority of the male gender.

Q4) Who would be the audience for your media product?Q4) Who would be the audience for your media product?

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Q5) How did you attract/address your audience?Q5) How did you attract/address your audience?

I addressed my target audience from making my magazine a dynamic piece of media text. I achieved this from the sub conscious unconventional main image on front cover. It was used to create a stationary stance but also may convey and connotes a feeling of uncertainty, and a hostile mood. This is shown from the masked figure, which is also enhanced from the masthead ‘Chaos’.

Furthermore, bold colours that compliment each other show great relevance towards the target audience. From the black background to type of language used may overpower the inferior connotation of the yellow. Throughout the magazine black is used which could emphasis and appeal more to the male gender.

Thick, bold and a rough masthead typeface also seem to portray a feeling of power and strength. The actual word ‘Chaos’ can also sound aggressive, which is also another factor that may target the adult male gender.

Additionally, certain images can also relate to one a specific type of audience. Since my target audience was aged between 18- 25, I designed and used the effect of creating images that were black and white. Specifically located in the double page spread I made three of the inserts black and white. This has an effect of creating an enigma and providing a professional and distinctive tone, which

will address the more adult readers.

I addressed my target audience from making my magazine a dynamic piece of media text. I achieved this from the sub conscious unconventional main image on front cover. It was used to create a stationary stance but also may convey and connotes a feeling of uncertainty, and a hostile mood. This is shown from the masked figure, which is also enhanced from the masthead ‘Chaos’.

Furthermore, bold colours that compliment each other show great relevance towards the target audience. From the black background to type of language used may overpower the inferior connotation of the yellow. Throughout the magazine black is used which could emphasis and appeal more to the male gender.

Thick, bold and a rough masthead typeface also seem to portray a feeling of power and strength. The actual word ‘Chaos’ can also sound aggressive, which is also another factor that may target the adult male gender.

Additionally, certain images can also relate to one a specific type of audience. Since my target audience was aged between 18- 25, I designed and used the effect of creating images that were black and white. Specifically located in the double page spread I made three of the inserts black and white. This has an effect of creating an enigma and providing a professional and distinctive tone, which

will address the more adult readers.

QuickTime™ and a decompressor

are needed to see this picture.

Q6) What have you learnt about technologies from the process of constructing this product?Q6) What have you learnt about technologies from the process of constructing this product?

Photoshop is a huge and helpful designer programme. My programme I used an Apple Mac that usually serves for designing purposes. Adobe Photoshop CS3 is the actual name of the Photoshop programme that I have used in order to construct my product. This programme provides me with tools to assist in difficult situations. For example, whilst I was forming my double page spread I needed to touch up a photograph because it had some blemishes. I then used the brush and rubber tools to illustrate a better quality of picture.

Along with Photoshop, I also learnt a basic but yet effective method of taking a photograph with normal digital camera. The technique was to tuck in my elbows whilst raising the camera to my eye level. When taking a photo I would have then rushed to click the button to take the picture but from experience I have learnt to be more patient and to stay focus resulting in a better quality image. This will then create a more skilled and proficient final product, which is very significant when appealing to the audience.

Photoshop is a huge and helpful designer programme. My programme I used an Apple Mac that usually serves for designing purposes. Adobe Photoshop CS3 is the actual name of the Photoshop programme that I have used in order to construct my product. This programme provides me with tools to assist in difficult situations. For example, whilst I was forming my double page spread I needed to touch up a photograph because it had some blemishes. I then used the brush and rubber tools to illustrate a better quality of picture.

Along with Photoshop, I also learnt a basic but yet effective method of taking a photograph with normal digital camera. The technique was to tuck in my elbows whilst raising the camera to my eye level. When taking a photo I would have then rushed to click the button to take the picture but from experience I have learnt to be more patient and to stay focus resulting in a better quality image. This will then create a more skilled and proficient final product, which is very significant when appealing to the audience.

Q7) Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product? Q7) Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product?

I have learnt a number of things from the preliminary task. One factor I have learnt is how to construct a magazine in great detail and what it takes to do that. It takes time, patients, a camera, a good software programme to design your magazine and a heavy amount of planning.

Specifically whilst constructing the magazine in Photoshop for the preliminary task my layers were not labeled and not in order. This created frustration and great confusion that erupted from not being organised. However, I have learnt from this that even in a programme you need to be organised and well prepared. I found putting my layers in order and labeling them helped a lot and not very time consuming.

Throughout the preliminary task and the real task I have learnt one of the mass media’s text is a blog site, which can prove very beneficial for society and for global media conglomerates. This is because they can use one of its’ choices of advertising their products on a blog site. It is also a very successful way of communicating and I have also learnt it is very useful and simple to use.

One of the better factors I have learnt from the progression of the first task was being able to challenge codes and conventions. Before, staying in line with the normal conventions was the safe option to do but have learnt that alternating the conventions of rock magazines can be very interesting and provide society with a new concept of things, especially when the media operates on such a large scale and almost mould

the world’s society on how we think.

I have learnt a number of things from the preliminary task. One factor I have learnt is how to construct a magazine in great detail and what it takes to do that. It takes time, patients, a camera, a good software programme to design your magazine and a heavy amount of planning.

Specifically whilst constructing the magazine in Photoshop for the preliminary task my layers were not labeled and not in order. This created frustration and great confusion that erupted from not being organised. However, I have learnt from this that even in a programme you need to be organised and well prepared. I found putting my layers in order and labeling them helped a lot and not very time consuming.

Throughout the preliminary task and the real task I have learnt one of the mass media’s text is a blog site, which can prove very beneficial for society and for global media conglomerates. This is because they can use one of its’ choices of advertising their products on a blog site. It is also a very successful way of communicating and I have also learnt it is very useful and simple to use.

One of the better factors I have learnt from the progression of the first task was being able to challenge codes and conventions. Before, staying in line with the normal conventions was the safe option to do but have learnt that alternating the conventions of rock magazines can be very interesting and provide society with a new concept of things, especially when the media operates on such a large scale and almost mould

the world’s society on how we think.