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A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]
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Making the most
Of YOUR website
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
It’s all about size
6.5 Bn
1.5 Bn
46m
It’s all about money!
£88 Bn
£121 Bn
PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G
It’s all about communication
New ways of working means
People spend more and more time online
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
Where does the opportunity come from?
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
Email Marketing
Why Email Marketing?
of site visitors do NOTHING
Why Email Marketing?
of online shoppers have made AT LEAST 1 purchase in response to an email
82%
Why Email Marketing?
have made an IMMEDIATEonline purchase in responseTo an email
32%
Why Email Marketing?
redeemed an email voucher in an online OR offline store
32%59%
Why Email Marketing?
Sector Sent Delivery Open Rate CTR Response
B2CAcquisition 100% 91% 29% 27% 6%
B2CRetention 100% 91% 32% 28% 12%
B2BAcquisition 100% 88% 32% 25% 4%
B2B Retention 100% 90% 37% 30% 13%
Source – DMA Email Marketing Benchmarks Survey
Email Marketing – Key Elements to success
Build your mailing list
• Existing Clients
• Networking Events
• Offer Something a complimentary course
a discount
access to special offers
downloads
competitions
Email Marketing – Build your list
• Relevant
• Tailored
• ATTENTION GRABBING
• Frequency
Email Marketing – Key Elements to success
5 Star content
Email Marketing – Measure by Measure
Email Marketing – Measure by Measure
• Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• aWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
• Mailing Managerwww.mailingmanager.com
• Graphic Mail www.graphicmail.co.uk
Email Marketing – Send it
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
What’s new
in online marketing
Search based Location Marketing
www.google.com/places
Tablets and Smartphones
One thing in common
GPS driven Location Marketing
GPS driven Location Marketing
Arrive at destination
Check in
Points and/or badge awarded
Offers based on • Check In• Mayorship • Wildcard offers
GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)2/ Consider location based offer
o Dominos – Free pizza for Mayor
o Cheltenham Racecourse – Prize draw, Gold Cup Tickets
o Cotswold Deli – Discount + Offer for Mayor
o Stuart Holmes Hair & Beauty - discount
AUGMENTED REALITY
AUGMENTED REALITYReal life - augmented
http://www.youtube.com/watch?v=D-A1l4Jn6EY
Augmented Reality
What’s Next?
• Take a fresh look at email marketing
Think about how you could use it
See what your competitors are doing
• Take a fresh look at Social Networks
• Ensure you understand the numbers
• Push your web marketing
• Talk to Andy
