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Making Your Website MobileMonday, October 22nd 1:15 p.m. – 2:30 p.m.
Orlando N
Trainer:
Don Schindler, Managing Director, Print, Web & Multimedia,
University Communications, University of Notre Dame
Don Schindler
• 13 years in digital marketing
• donschindler.com• d
[email protected]• @donschindler
They do two things.How are smart phones trending?
Smart Phone Use
http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
total of smartphones entering the World per day to about 1.45M devices again compared to 317,124 births.
http://www.lukew.com/ff/entry.asp?1506
http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012
Content & Context
• Your content needs to be prepared to go anywhere so it can be found everywhere.
• Your content should not be limited by the device (context) that it is being displayed on.
How does your site look on a mobile device?
Mobile Web vs. Apps
Notre Dame’s website
ND.edu
• We used mobile web• Never did an app because of budget costs
and maintenance• 351 different devices• 488 different screen sizes• Mobile traffic in 2010 – 2%• Mobile traffic in 2012 – 12%• Some sites like gameday.nd.edu have
over 30% mobile traffic
Rhode Island Mobile App
Utility Apps
http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html
Responsive Design
http://www.scoop.it/t/mobile-first-responsive-html/p/2637733879/why-do-you-need-responsive-web-design-infographic
Mobile First Web Design
Mobile First Web Design
Mobile First Web Design
Mobile First Web Design
Notre Dame
Notre Dame’s website
Wordpress Responsive
Mobile Search / Siri
Going Mobile?
• Who is my target audience for mobile?• What do I want them to know and then do?• What do the analytics tell me about my current
website?• Should I go app or mobile web?• Is responsive design ok, mobile style sheets or
should I have a separate mobile website with only the essentials?
• How much money and time to do responsive?• How will I measure my investment?
They do two things.Now for your questions…
• 13 years in digital marketing
• donschindler.com• d
[email protected]• @donschindler
