Website tips and tricks | Making the most of your website | North West Networking Group | 31 Jan 2017

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  • www.reasondigital.com@reasondigital

    Website tips and tricks

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Image headingWere Reason Digital a social enterprise that uses digital to make a difference. This is why we only work on projects that do social good.

    Make digital, do good.Were Reason Digital a social enterprise that uses digital to make a difference. This is why we only work on projects that do social good.

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Some of our clients

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  • www.reasondigital.com@reasondigital

    @techforgoodlive

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  • www.reasondigital.com@reasondigital

    Judgments on web site credibility are

    75% based on a websites overall

    aesthetics

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    86% of young people go online to find help with their personal

    problems

    rather than asking friends or family

    http://www.reasondigital.comhttp://www.reasondigital.com

  • Set real objectives

  • www.reasondigital.com@reasondigital

    How can we increase the monthly number of hits our website gets?

    The wrong objective

    Raise awareness of our cause

    A better objective

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  • Content is King

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    EarnedOwned Paid

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Owned

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Paid

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Earned

    http://www.reasondigital.comhttp://www.reasondigital.com

  • Chose the right format to deliver the information

  • Un-social Media

  • Social Media

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    FindableDiscoverable

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  • Discoverable

  • Findable

  • Headlines

  • Headlines

  • The Example Charity launches national passion for life campaign in bid to fight mild depression in the UK22nd October 2015

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    How to find your passion before its too late22nd October 2015

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  • www.reasondigital.com@reasondigital

    USEFULINTERESTING

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  • Measure everything

  • Vital statistics

  • www.reasondigital.com@reasondigital

    Goal, event and ecommerce tracking

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  • www.reasondigital.com@reasondigital

    Dashboards

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Tag manager

    http://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital#charitywritecomms

    A/B and multivariate testing

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  • www.reasondigital.com@reasondigital#charitywritecomms

    Every second of delay in loading speed can lose users and SERP.

    www.reasondigital.com@reasondigital

    http://www.reasondigital.comhttp://www.reasondigital.comhttp://www.reasondigital.comhttp://www.reasondigital.com

  • www.reasondigital.com@reasondigital

    Search console

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  • A variety of audiences

  • Service user Newly diagnosed

    Friends and family Trustee Board Media

    Long term supporter Commissioner

    Funder Potential monthly donor

    Corporate supporter Fundraiser

  • I want access to your service I just want some information I want to be kept up to date

    I need to understand your achievements Im thinking of donating I want to run a marathon

    I want to buy a Christmas card

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    http://www.reasondigital.comhttp://www.reasondigital.com

  • Writing for the web

  • Typical contentLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

    Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

    The key message

    Structure

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  • Get to the point

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

    Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

    The key message

    Structure

  • One paragraph per idea

    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.

    Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.

    Lorem ipsum dolor sit