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The Next Generation Home Digital Experience Albert B. Chu VP Marketing & Alliances DocTrain East 2008 Boston

Keynote: The Next Generation Home Digital Experience

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Page 1: Keynote: The Next Generation Home Digital Experience

The Next Generation Home Digital Experience

Albert B. ChuVP Marketing & Alliances

DocTrain East 2008Boston

Page 2: Keynote: The Next Generation Home Digital Experience

© 2008 ACCESS CO., LTD.

A New Paradigm

One Internet

Always Connected

Open for Innovation

2

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© 2008 ACCESS CO., LTD.

Content and service providers

Social networking,ubiquitous connectivity

80’s 90’s 2000’s

Monolithic vendors Consumer-brandeddevice manufacturers

Hardware Device Software and services(Internet)

Personal computing Voice, messaging, gaming

When

EcosystemDrivers

InnovationDrivers

Usage Model

DominantPlatform

WinTel Proprietary OS Open platform

Wired: Ethernet Wireless: WiFi, 2.5-3G

At your desk On your device

Network

Information Is…

3G-4G, Next Generation Networks

Wherever you are

DesktopGeneration

MobileGeneration

ConnectedGeneration

The Connected Generation

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© 2008 ACCESS CO., LTD.

Unleashing the Internet

The New Yorker, July 1993

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© 2008 ACCESS CO., LTD.

1.5 Billion

Internet

Today’s Internet: PC-Centric

*Source: IDC, 2008

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“Beyond PC” Internet Access

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Source: Vodafone, 2008

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© 2008 ACCESS CO., LTD.

Internet

3 Billion Devices (2012)

+

Tomorrow’s Internet: Beyond-PC Devices

*Sources: IDC, 2008; ACCESS analysis

70 Billion Devices (2020)

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Today: PC-Centric Internet Access

8

Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008

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© 2008 ACCESS CO., LTD.

Moving to a Mobile Internet

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Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008

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“The mobile internet is the next open computing platform.”

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© 2008 ACCESS CO., LTD.

One Internet

Mobile-Optimized Web Content

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© 2008 ACCESS CO., LTD.

The Always Connected Generation

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© 2008 ACCESS CO., LTD.

Most Popular Mobile Search Terms

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Source: Vodafone UK, 2008

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“User generated content is what’s driving the internet.

13 hours of video are posted on YouTube every minute. It’ll take over 412 years to

watch all the video on YouTube.”

Rich MinerVP Mobile Platforms

Google

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© 2008 ACCESS CO., LTD.

Always Connected: Social Networking

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6 out of world’s 10 most popular websites are social communities

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© 2008 ACCESS CO., LTD. 16

"This isn't a device, it's a service."-Jeff Bezos, Amazon

Always Connected: Service Platforms

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© 2008 ACCESS CO., LTD. 17

Connecting Diverse Devices

Digital Living Network AllianceDemo

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“I have always wished that my computer would be as easy to use as my telephone.

My wish has come true. I no longer know how to use my telephone.”

Bjarne StroustrupDeveloper of C++

AT&T Labs

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© 2008 ACCESS CO., LTD.

Mobile Phone Shop in Tokyo

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© 2008 ACCESS CO., LTD.

NTT DoCoMo P905i: 3G Phone (UMTS/HSDPA + GSM)− W open style − Wide VGA (480×854), 3 inch TFT display − 5M pixel high-quality camera− 1seg TV (ISDB-T)− Bluetooth, IrDA, microSD memory card− Contactless IC card (Felica)− Software: Linux and advanced browser− Services: Internet, messaging, music, video telephony, more

More Than Just a Phone

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A Daily Life Tool: At Train Station

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A Daily Life Tool: At Convenience Store

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© 2008 ACCESS CO., LTD.

Software Complexity Doubles Each Year

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“Current economic slowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.”

Joseph CoughlinDirector, AgeLab

MIT

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Open for Innovation

Open Internet

Open Internet

Open Platform

Open Platform

Open Standards

Open Standards

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© 2008 ACCESS CO., LTD.

Open for Innovation: Widgets

Widget Desktop Screen

Easy access to web-based services and information Support all internet-enabled devices

Digital TV

Car Navigation Mobile Phone

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How Will It Impact You?

One Internet

Always Connected

Open for Innovation

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Thank You