Keynote - Reggie Bradford - oowBr 2016

Modern Applications in the CloudShift Happens: The Pivot to Cloud

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Disclaimer:The following presentation is intended to outline our general product direction. It is intended for informational purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |


In today’s digital landscape,the bar for success isn’t set

by your industrybut by the rising expectations

of technology-fueled consumers.




5 Megatrends Impacting Business Today

AI & Machine Learning

Data Visualization & Liquidity

Internet of Things

Pivot to Cloud

Globalization


Marketing Technology Ecosystem 2011


Growing & Innovative Technology Ecosystem

Chiefmartec.com / Marketing Technology Landscape (March 2016)

Total Marketing TechLandscape Size:

3,874vendors as of 2016

- ChiefMarTec

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |



Source: Gartner, January 2016


It’s not a fad.

It’s a fundamental shiftin the way we communicate

and do business.

Forever.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |


Agenda

Modern Cloud

Modern Applications

Modern Path

Conclusions

1

2

3

4


Agenda

Modern Cloud

Modern Applications

Modern Path

Conclusions

1

2

3

4


Oracle Cloud Applications: Strategic Planning Assumptions

…of the new applications we create will run in the cloud

…of our customers will deploy in the cloud

…customers migrate in phases, cloud and on-premises apps will coexist

…will continue investment in on-premise (e.g. JD Edwards, PeopleSoft, E-BS)

…will develop a complete portfolio to enable self-determined customer migration

IF WHEN

100 %


At the Core: Integrated, Standards-Based Stack

• Personalize and configure to meet business-specific needs

• Extend and customize with anything built in Java--without disrupting upgrades

• Integrate with on-premise or other cloud apps

• Run anything that runs on UNIX

PaaS

IaaS

DaaS

SaaS


Customer-Driven, High-Frequency Development Cycles

Latest Business Requirements

Fact & Usage Based Feedback

Rapid Customer Adoption

High Frequency Dev. & Test

Vetted Best Practices

Newest Innovations

Easy to Adopt &

Own

What Users Really Love


Agenda

Modern Cloud

Modern Applications

Modern Path

Conclusions

1

2

3

4


Oracle’s Modern Cloud Applications

Complete

Data Driven

Personalized

Connected

Secure


Complete: One Cloud for Your Entire Business

Social

UX & Mobile

Content & Collaboration

SCM CX HCM ERP

Industry Solutions EPM DaaS Marketplace

X✓


Data Enrichment, Data Analytics, Data VisualizationData Driven: Unlock the Value of Data at Every Level

Business Experts

Data Experts

• DaaS: Enrich Data from external sources, Data MarketPlace

• Cloud Platform for Business Analytics: BI Cloud Svc, Big Data

• Cloud Svc, Big Data Discovery, Database: 12c row & columnar support

• Role based, collaborative analytics

• Contextual graphics and intuitive visualizations

• Quick views of details

• Embedded transactional intelligence


Your Cloud. Your Way.Personalized: Easily Change Your Cloud Experience

Click & Drag to Configure

Extend or Develop on PaaS

Content & Collaboration

Customization & Custom Apps

Process & System Integration

Analytics

Look & Feel

Data Fields

Workflow

Social Big DataAnalytics

Database Java DeveloperMobile Messaging

Documents


One Standards-Based PlatformConnect Your Business

E-Business Suite

PeopleSoft

Siebel

3rd Party

Custom

3rd PartyCX

HCMERP

SCM

IOT

+

Your Organization

Marketplace Apps

High Performance BPEL Orchestration

Point & Click IntegrationPoint & Click Integration High Performance BPEL OrchestrationWorks Together Out-Of-The-Box


Shared Resources Where it Makes Sense, Isolated Where It Doesn’tSecure: Enterprise Grade Security and Compliance

Oracle Cloud Applications Secure Data Isolation

• Your own database; more security, less risk• Reliable performance, without

limits• Flexible upgrade windows • Global unified access controls


Oracle’s Modern Cloud Applications

One Cloud for Your Entire Business

Easily Change Your Cloud Experience

Unified, Actionable Information You Can Trust

Connect Your Business, Connect Any Person, Any Thing

Embassy Grade Security and Compliance

Complete

Data Driven

Personalized

Connected

Secure


Agenda

Modern Cloud

Modern Applications

Modern Path

Conclusions

1

2

3

4


Modern ERP Cloud

ProcurementGovernance, Risk& Compliance

Financials Project PortfolioManagement


EFFICIENCY GROWTH

RISK MITIGATION

INNOVATION

Multiple ERP RationalizationShared Service CenterAvoid Costly On-Premise Upgrade

Global ExpansionNew Market EntryPreparing for IPOAcquisitions & Divestitures

Reduce legacy dependenciesMinimize skills gaps

Market DisruptionNew Millennial ExpectationsNon-traditional Competitors

Top Business Drivers


Modern ERP Cloud

Consumer grade UX

Optimized across devices

Embedded collaboration

Actionable insight

Embedded analytics


Top ERP Opportunities

ERP1. Get Ready for Growth: ERP Enabled Best Practices

2. Innovate at the Edges: Projects and Planning & Budgeting

3. Transform Core ERP: Modern Enterprise Applications



ERP Cloud Customer Examples


Modern CX Cloud

Marketing CPQ CommerceSales Apps Marketplace

Service Social


Top CX Opportunities

CX1. Build the Ideal Customer: Marketing Cloud

2. Equip Sales Teams: Sales Cloud

4. Delight Customers: Service Cloud

3. Increase Sales Efficiency: CPQ Cloud

5. Take Smarter Actions Everywhere: Data Cloud


CX Cloud Customer Examples


Modern HCM Cloud

Talent Management

Workforce Management

Workforce Rewards

Global HR

Apps Marketplace


Top HCM Opportunities

HCM1. Adopt a Modern Platform: Global HR

2. Enhance Your Talent Strategy: Talent Management

3. Transform HR with Modern Technology: Complete HCM Suite


HCM Cloud Customer Examples


Modern SCM Cloud

ManufacturingPlanning &Collaboration

OrderManagement Logistics PLM Procurement


Top SCM Opportunities

SCM1. Start Your Journey: Multiple SCM Cloud Points of Entry

2. Expand Your Cloud Footprint from HCM, ERP, CX: SCM Cloud

3. Transform Your Supply Chain: Fully Integrated Suite


SCM Cloud Customer Examples


Complete, Modern Suite of Cloud Applications

SCM Cloud Planning & Collaboration Manufacturing Order

Management Inventory

Marketing Configure, Price & Quote CommerceSales Service SocialCX Cloud

Financial Consolidation & Close*

Account Reconciliation*

ERP Cloud

Global HR

Talent Management

Workforce Rewards

Workforce ManagementHCM Cloud

Data Cloud

Apps MarketplacePLM Procurement

DaaS for Marketing DaaS for Sales

* Coming Soon

EPM Cloud EnterprisePlanning

FinancialReporting

Governance, Risk & ComplianceFinancials Project Portfolio

Management Procurement


Agenda

Modern Cloud

Modern Applications

Modern Path

Conclusions

1

2

3

4


The Time Is Now

Oracle Cloud Applications are proven and getting stronger. We will continue to invest, innovate, and expand. READY

Our applications have demonstrated success in almost every industry, functional domain, and geography. SET

Our recommendation is to go — now. We’ve prepared practical, proven path that provides immediate as well as long-term value.GOSaaS
