Keynote by Mario Derba at OpenXperience event in Brussels, October 25 2012

<Insert Picture Here>

Overview of Oracle OpenWorld 2012 OpenXperience, Brussels, October 25, 2012

Mario Derba

Regional Sales VP, Oracle Systems, South Europe

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2

SAFE HARBOR STATEMENT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Confidential

Copyright 2012, Oracle. All rights reserved.

Mobile Cloud

Social Hub

ERP C

RM H

R

SCM

Service Integration

Revenues

Costs

Some Areas of Innovations Are Reshaping IT Value and Economics

3

Complete Stack

• Best-of-Breed

• Open

• Vertical Integration

• Extreme Performance

• Engineered Systems

Complete Choice

• On-Premise

• Private Cloud

• Public Cloud

• Hybrid

Oracle Strategy



Oracle’s Architectural Vision Complete, Open, Integrated Systems

Tested, Certified, Packaged,

Deployed, Upgraded, Managed

and Supported Together

ENGINEERED TO WORK TOGETHER

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8

Oracle Cloud

Application

Services

Platform

Services

Social

Services

Common Infrastructure Services


Application Services Platform Services Social Services


Storage

Cache

Compute

Notifications

Java

Database

Developer

Mobile

Collaboration

Analytics

Application Store

Social Network

Social Marketing

Social Engagement and Monitoring

Social Sites

Data and Insight

Oracle Cloud: Unmatched Breadth & Depth

Messaging

Secure Identity

HCM

Talent Management

Sales and Marketing

Customer Service and Support

Enterprise Resource Planning

Planning and Budgeting

Financial Reporting


Bring Oracle’s leading

Enterprise Technology and

Business Applications Software

to any customer or partner,

anywhere in the world,

through the Internet

Oracle Cloud: Mission


APPLICATION SERVICES


SaaS Applications HCM Suite, CRM Suite, ERP Suite

Human Capital

Management

Talent

Management

Sales and

Marketing

Financial

Management

Procurement,

Sourcing, Inventory

Project Portfolio

Management

Customer Service

and Support

Governance, Risk,

Compliance

Platform Services

Infrastructure Services

Social Services


Application Services: Key Features

Comprehensive range of applications and business processes

Built on SOA standards – Java, SOA, BPEL, HTML5

Modern HTML5 User Interface – Web, Mobile, Outlook

Built in Business Intelligence, Social, and Mobile

Self-Service control for Business Users – configure, extend

Complete Data Isolation and Flexible Upgrades


PLATFORM SERVICES


Built on Best-in-Class Platform Services Combination of Innovation and Strategic Acquisitions

Fusion HCM Taleo, Fusion

Talent Management

Fusion Sales and

Marketing

Fusion Financials Fusion Procurement,

Sourcing, Inventory Fusion PPM

RightNow, Endeca

ATG, InQuira

Fusion GRC

Java, WebLogic, Oracle Database, Identity Management …

Exadata, Exalogic, SPARC SuperCluster

Oracle Social Platform


Platform Services: Key Features

Built on industry standards – SQL, Java, HTML5, Web

Transparently run in the cloud – zero application code changes

Self-service control for users – develop, deploy, manage

Complete data isolation – in the database, on disk

Service-Oriented Architecture – on-premise integration


Platform Services Complete, Standards-Based, Enterprise-Grade

Database Services

Developer Services

Java Services

Collaboration Services

Analytics Services

Mobile Services


Application Store


Social Relationship Management: Key Features

Comprehensive Social Relationship Management Platform

Engage – Build Social Relationships with prospects, customers,

influencers, partners, & candidates through social media

Integrate - Listen, Engage, Market, & Monitor interactions across

multiple social media channels

With the enterprise – Transform Enterprise Business Processes &

Systems while improving customer experience


Social Relationship Management Complete, Integrated, Enterprise Grade


Social Data

and Insight Social Network

Social Engagement

and Monitoring Social Sites Social Marketing


INFRASTRUCTURE SERVICES


Built on Best-in-Class Infrastructure Services Combination of Innovation and Strategic Acquisitions

Fusion HCM Taleo, Fusion

Talent Management

Fusion Sales and

Marketing

Fusion Financials Fusion Procurement,

Sourcing, Inventory Fusion PPM

RightNow, Endeca

ATG, InQuira

Fusion GRC

Java, WebLogic, Oracle Database, Identity Management …

Exadata, Exalogic, SPARC SuperCluster

Oracle Social Platform



Cache In-Memory Cache

Secure Identity Identity Administration

Messaging Mail, Push

Storage Object Storage

Compute Elastic Compute

Queues Lightweight Queues


Extremely Easy-to-Use

Flexible subscription

Multiple Payment options

Self-service sign-up

Instant Provisioning

Self-service Control


Proven Enterprise Grade

Complete Stack Management

Real-Time Monitoring and Auto Healing

Lights Out Lifecycle Management

Designed as Enterprise Private Clouds

Built on Exadata & Exalogic

Secure, Reliable and Flexible Upgradability

Hardware & Software Infrastructure

Provisioning

Diagnostics

Change Management

Monitoring

SaaS

Social

PaaS

Infrastructure and Architecture

2 NODE RAC

DBMS

2 NODE RAC

DBMS

VM VM

VM VM

Management Infrastructure


Customers Have Multiple Options With Cloud

Oracle delivered as

private & public cloud services

PUBLIC CLOUD PRIVATE CLOUD

Oracle delivered as managed

cloud services in a private cloud

Oracle delivered as

subscription-based services

HYBRID CLOUD

COMPLETE CHOICE


ORACLE’S

NEXT-GENERATION DATABASE

A Multitenant Database for the Cloud


Traditional Database Architecture Separate Memory and Processes Allocated to each Database

ERP

Database Files

Memory Utilized

Background Processes

CRM

Database Files


Memory Utilized

DW

Database Files


Memory Utilized


Multitenant Pluggable Database Architecture Multiple Databases’ Memory, Processes, Storage: All in One Container

ERP CRM DW

Background

Processes

Memory

Utilized Container Database

Efficient: More Scalable, Less Hardware

Lower Operational Costs: Manage Many as One

Transparent: No Application Changes


OLTP benchmark comparison

Only 3GB of memory vs. 20GB memory used for 50 databases

Pluggable databases scaled to over 250 while separate database instances maxed at 50

Pluggable Databases vs. Separate Databases Highly Efficient: 6x Less H/W Resource, 5x More Scalable

0

5

10

15

20

1 10 20 50 80 110 140 170 200 230 250

Separate

Pluggable

# Databases

Me

mo

ry U

tiliz

ed


12.1 DW

12.1 CRM

Manage Many as One: Backup and Recovery Backup Databases as One; Recover at Pluggable Database Level

12.1 ERP

12.1 HR

Point-in-time Recovery

at Pluggable Database Level

One

Backup

Production Container Database


Customer 3

Customer 2

SaaS Efficiency with Security Multitenancy Implemented at the Database not the Application Level

Customer 1

Customer n

Plug Private Databases into Container Database

Data Isolation: Each Customer’s Data in Separate Private Pluggable Database

Database Security: All Native Database Security features work: Auditing, Redaction …

Database Tools: All Native Query, Reporting, Business Intelligence Tools Work

A lot of this does not work if multitenancy is implemented at the application level


Oracle Engineered Systems

Hardware and Software, Engineered to Work Together


EXADATA X3 DATABASE IN-MEMORY MACHINE

introducing


2012 Oracle Exadata X3

2008

Warehouse

2010

Scale-Up OLTP & VLDB Massive Flash

All I/Os to Flash

X3

2009

Disk-Centric | Flash Acceleration Flash-Centric | DRAM Acceleration


Oracle Exadata X3 Database In-Memory Machine Same price as Oracle Exadata X2

10% to 20% Lower Power

20X More Write Performance

33% Faster Database CPUs

Full 10Gb Ethernet to Data Center

4X Larger Flash Memory

10% to 30% Lower Power

33% More Data Throughput

Exadata Smart Flash Write Caching

40X 10Gb ports per Rack

22 TB of Flash Memory per Rack

Up to 3 Kilowatt Reduction per Rack

100 GB/sec running SQL

75% More Memory

8-Core Xeon® SandyBridge E5-2690

1 TB to 2 TB per Rack

All X3 Database Machines

X3-2 Database Servers


Oracle Exadata X3 Database In-Memory Machine Mass Memory for Extreme Performance

X3 mass memory hierarchy delivers extreme performance – Automatically moves all active data from disk to memory

DRAM memory expanded to 2 or 4 TB for hottest data

– 4 to 40 TB of compressed user data

Flash memory expanded 4X to 22 TB per rack

– 40 to 200 TB of compressed user data – ALL active data

– 1.5 Million SQL random read I/Os per second for OLTP

Comparable to 15,000 disk drives in 150 array frames

– 100 GB/sec SQL data scan rate for reporting and warehouses

Comparable to 1,000 disk drives in 10 array frames

500 TB

DISK

22 TB PCI

FLASH

2 or 4 TB

DRAM

Cold Data

Hottest Data

Active Data


EXALOGIC X3 ELASTIC CLOUD

introducing


Oracle Exalogic Elastic Cloud

EXTREME PERFORMANCE FOR JAVA

APPLICATIONS

EXTREME PERFORMANCE FOR

ORACLE BUSINESS APPLICATIONS

NATIVELY LEVERAGES EXADATA

BEST CONSOLIDATION PLATFORM


What’s New in Oracle Exalogic X3-2?

MORE PROCESSOR CORES

MORE MEMORY

MORE FLASH

BETTER PERFORMANCE

BETTER CONSOLIDATION

SAME PRICE


Oracle Exalogic Hardware Evolution

X2-2 (2011)

X3-2 (2012)

Processor Clock Speed 2.93 GHz 2.90 GHz

RAM per Node 96 GB 256 GB

Processor Cores per Node 12 16

SSD per Node 64 GB 200 GB

Disk Storage 40 TB 60 TB

Storage System RAM 48 GB 192 GB

Storage Write Cache (Flash) 72 GB 292 GB


Exalogic 2011 Exalogic

2012


2012


2012

Exalogic Performance 2011-2012

WEB APPLICATION

Requests/Sec.

MESSAGING

Messages/Sec.

ENTERPRISE JAVA

Operations/Sec.


Exalogic Bare Metal Exalogic

Virtualized

COTS Virtualized Exalogic

Virtualized

Exalogic Virtualization Performance

NO COMPROMISE NO COMPETITION


Complete

• Layered Optimized Virtualization • Reallocate CPU and memory dynamically

SPARC SuperCluster Announced & Upcoming Features Extreme Consolidation and Rapid Cloud Services

43

Rapid Cloud Services • Quickly provision secure cloud services for applications and databases

Extreme Consolidation

Automated Optimization

• Workload Auto-tuning

• System Health Check


Oracle Database Appliance


Built-In Reliability


What to Consider When Evaluating


Complete, automated and simplified

User enabled IT service

Intelligent service delivery

Oracle’s Approach Transformation


Drive a new paradigm in your data center


This is the start of your journey with Oracle as your partner


MARIO DERBA

Regional Sales Vice President

South Europe Systems

Oracle Italia Srl

Viale Fulvio Testi, 136 Phone +39 02.24959.630

20092 Cinisello Balsamo (MI) [email protected]

Italy www.oracle.com

Twitter: @Mderba

Personal Site: www.marioderba.com
