© Copyright 2010 Hewlett-Packard Development Company, L.P. 1 © Copyright 2010 Hewlett-Packard Development Company, L.P.

HP SOFTWARE MASTER CLASS CLOUD: DALLA VISION ALLA PRATICA MARIO DERBA COUNTRY MANAGER ITALIA

HP SW SOLUTIONS

ROMA, 26 MAGGIO 2011

La “timeline” di HP

HP Magic moments

1939 Hewlett-Packard Company is founded

1964 Development of a transportable caesium-beam atomic clock

1966 HP Labs is founded – development of HP’s first computer

1968 Introduction of the world’s first desktop scientific calculator

1972 The world’s first scientific pocket calculator (HP 35)

1976 First NonStop System from Tandem

1984 First HP inkjet printer & laser printer (HP LaserJet)

1989 First Intel-based Compaq server

1991 First HP Palmtop PC

1992 First 64-bit alpha chip from Digital

1998 Breakthrough in nanotechnology

2001 Itanium processor technology

2002 Merger of HP and Compaq (with Digital and Tandem)

2005 HP unveils the world’s fastest home and office photo printers

2006 Tiny wireless memory chip – Memory Spot

2006 Software companies acquisitions (Mercury, etc…)

2008 Merger of HP and EDS

2009 Acquisition of 3COM

2010 Acquisitions of PALM, 3PAR, and SW companies ArcSigth, Fortify, Stratavia

Professional Consumer

3

seamless, secure, context-aware experiences

for a connected world

EVERYBODY ON

©2009 HP Confidential 4 4 © Copyright 2010 Hewlett-Packard Development Company, L.P.

CLOUD: COME

PASSARE DALLA

TEORIA ALLA

PRATICA...

/ HP Restricted - FOR INTERNAL USE ONLY 5

CLOUD: TIME FOR LEADERSHIP?

Business

wants it...

… IT

fears it

Strategic role of CIO changing CIO becomes the builder and broker of services

BUILD on-premises

cloud services

CONSUME

off-premises

services

securely

TRANSFORM legacy

infrastructure and

applications and

processes

MANAGE AND

SECURE across

legacy applications

and cloud assets

Future of enterprise IT will be a hybrid environment

In-house

Outsourced

Cloud

Traditional

Private

Public

/ HP Restricted - FOR INTERNAL USE ONLY 8

CLOUD: TIME TO ACT?

Don’t we

know what

needs to be

done?

Then…

why don’t

we just

do it?

© Copyright 2011 Hewlett-Packard Development Company, L.P. 9 9

Innovation without the risk?

Business

IT

But there are barriers to cloud adoption ….

Cloud can help close the gap…

• Speed innovation

• Accelerate business processes

• Reduce time to revenue

75% of CIOs say cloud data SECURITY is a major concern

60% concerned about VENDOR LOCK IN

60% worried about cloud PERFORMANCE AND AVAILABILITY

45% concerned about integrating INTERNAL AND EXTERNAL

SERVICES

Enterprises losing control & service providers missing revenue opportunities

SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010;

IDC SaaS Adoption Survey, May 2009

Business is adopting cloud 5x faster than IT:

Gmail; Salesforce.com; Consumerization of IT

© Copyright 2011 Hewlett-Packard Development Company, L.P. 10 10

Accepting the challenges of an hybrid IT

cloud PERFORMANCE AND

AVAILABILITY:

80% of the overall costs,

scalability and time are in the last

mile: the provisioning and

customization of the application

6x quicker resolution time for

hybrid services by endorsing a unified

service health management

concerned about VENDOR LOCK IN

& about INTEGRATING INTERNAL

AND EXTERNAL SERVICES:

multiservice/multisourcing/multivendor

SW ARCHITECTURE adoption

cloud data SECURITY is a major concern:

100% of the security vulnerabilities in cloud

applications can be eliminated within the

development phase

©2009 HP Confidential 11

Adaptive Automation

is THE bridge to Hybrid Cloud

Transitional Benefits of moving to

private cloud

Service-centricity

DEDICATED

- Expensive and slow

- Large footprint - Low utilization

- Increased efficiency

- Reduced footprint - Improved utilization - Increased complexity

VIRTUALIZE

D

Value

- Increased flexibility

- Reduced manual and error prone tasks

- Improved compliance

ADAPTIVELY

AUTOMATED

HYBRID

CLOUD - Self service

provisioning through service catalog

- Charge back - Manage a service

portfolio - Highly scalable up

and down

SELF-SERVICE USER

- Infrastructure- Platform

- Applications- Industry

Services Catalog

BROKER

Orchestrate

BRIDGE BRIDGE

PRIVATE CLOUD VIRTUAL PRIVATE AND

INDUSTRY CLOUDS

PUBLIC CLOUDS

SECURE

Intelligent automation for managing and securing cloud public, private,

and hybrid services from infrastructure to applications

Announcing Cloud Service Automation 2.0

Complete lifecycle services management

Intelligent, business policy based automated resource management

Advanced application deployment management & optimization

Single portal to manage private, public and hybrid cloud services

Extensible to public & private cloud (e.g., Amazon EC2)

CLOUD SERVICE AUTOMATION

©2010 HP Confidential 13

Hybrid Cloud 51%

Private Cloud, 31%

Community Cloud , 6%

Pubblic Cloud, 5%

Nessuna risposta, 7%

Italia – Cloud Computing: modelli di riferimento nei prossimi 3 anni (*)

(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011

Si, 61%

No, 32%

Sospeso, 7%

Cloud Computing in azienda:

adozione attuale e prevista

nei prossimi 12 mesi

©2010 HP Confidential 14

Italia – Cloud Computing: principali ragioni per l’ adozione e non (*)

Principali tre ragioni all’adozione nei prossimi 12 mesi

70% Infrastruttura piu’ agile, scalabile, flessibile, anche per gestire I picchi di business

69% Riduzione dei costi ricorrenti e del Data center

59% Rendere disponibili nuove soluzioni per il Business

Principali tre ragioni alla non adozione nei prossimi 12 mesi

35% Possibili rischi di compliance (privacy, conservazione dei dati)

35% Offerta giudicata ancora immatura

29% Mancanza di chiarezza su investimenti necessari e ritorni

(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011

©2010 HP Confidential 15

Italia – Cloud Computing: principali vantaggi e ostacoli all’implementazione (*)

Principali vantaggi dall’implementazione

74% Creare una infrastruttura ‘agile’

74% Rispondere rapidamente alle richieste del Business

71% Riduzione dei costi IT relativi a hardware, software e personale

71% Offrire migliori garanzie sul livello di servizio dell’IT

Principali ostacoli all’implementazione

67% Sicurezza e Privacy

64% Integrazione con le applicazioni interne

57% Manageriali: la mancanza di cultura aziendale e di capacita’ di negoziazione con fornitori Cloud

52% Prestazioni e affidabilita'

(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011

16 16

HP Master Class - Cloud

Agenda – Roma 26 maggio 2011

16.00 Welcome coffe

16.30 Operating in a Time of Remarkable Change

Rafael Brugnini, VP and General Manager HP Software EMEA

16.50 Cloud: dalla Vision alla Pratica

Mario Derba, HP Software Italy Country Manager

17.10 Cloud : moda o un vero paradigm-shift?

Massimo Messina, Unicredit Global Information Services , Head of Infrastructures Management

and Architecture

17.40 Hybrid IT: architetture abilitanti e modello operativo

Lorenzo Gonzales, HP Senior Consultant

18.00 Executive Scorecard and IT Performance

Erez Yaay , Planning and Governance Product Line Manager

18.20 La storia, l’arte e l’archittettura di Palazzo Doria Pamphilj Visita guidata

19.30 Closing Cocktail

Time of Remarkable Change…

A New Software Portfolio as the Strategic Enabler for the Instant-On Enterprise…

Powerful New Cloud Innovations ready TODAY!

Summary

18 30 July 2012

Enable Cloud

Providers

Help Customers

secure, source,

govern cloud

services

Server, Storage, Network ad elevata scalabilità ed automazione

Software per la gestione ed il governo dell’infrastruttura e dei servizi erogati

Disegno e ottimizzazione delle infrastrutture di Data Center

Servizi per la realizzazione e la gestione del Data Center

Tecnologie per il Data Center

Deliver Cloud

Services from HP

HP CLOUD SERVICE

AUTOMATION

HP Cloud Assure

Soluzioni di Service

Portfolio Management

Fondamenti metodologici:

ITIL v3, itSMF, COBIT, ISO,

e altri standard industriali

Disegno e ottimizzazione

delle infrastrutture di Data

Center

Device per accesso ai

servizi

HP SaaS (Business Availability Center, Quality Center, Security Center, LoadRunner in the Cloud... through Amazon EC2)

Servizi di Print on Demand (HP Cloud Print)

HP AIaaS (Adaptive Infrastructure as a Service)

La strategia HP

I tre pilastri

PATHWAY TO HYBRID DELIVERY

PRIVATE AND

PUBLIC CLOUD

• Partial automation

• New disparate

public and private

cloud services

TRADITIONAL IT

• Minimal automation

• Traditional methods of

service delivery – internal,

outsourcing, hosting

Private

Public

• Fully automated self-

service delivery

• Orchestrated, managed &

secured hybrid service

delivery

• Brokered services based

on business requirements

HYBRID DELIVERY

Reduces time for new projects and increases revenue opportunities

Hybrid delivery increases BUSINESS VALUE

TRADITIONAL

Resource Allocation

PRIVATE AND PUBLIC CLOUD

HYBRID DELIVERY

Processing Architecture

Design & Engineering

Vendor Selection

Resource Deployment & Turn-Up

Res Alloc

Platform- Based Dev

Allo

c

Pro

cessin

g

Platform- Based Dev

Processing Reduction in time and risk

Improved market

responsiveness and agility

Savings over 40%

HYBRID DELIVERY REDUCES OVERALL COST

100

59

Hybrid Delivery Private and

Public Cloud

70

Traditional IT

-11%

-30%

On-site HW & SW

Power & cooling

Support resources

Off-site servers

Cloud-related networking

Hybrid Delivery

optimizes

service delivery

based on cost

Cloud journey

Note: IT costs indexed to 100 in “Traditional IT.” Percent changes are measured relative to “Traditional IT.”

Sources: HP internal estimates

Standardization &

automation simplify

management

Q&A