Intro to Salesforce.org: Get connectedConnect with your constituents in a whole new way

Thijs BokkersSolution Engineertbokkers@salesforce.com

Alexandra TruyersAccount Executiveatruyers@salesforce.com

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialise or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilisation and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Together, We’re Building a Path Forward

24KEmployees

$2.04BFY17Q2 revenue

2011 • 2012 • 20132014 • 2015 • 2016

The world’s most innovative companies

“Innovator of the Decade”

2009 • 2010 • 20112012 • 2013 • 20142014 • 2015 • 2016

September 2016

$ 389BIn GDP Impact by 2020

4th Industrial RevolutionEverything & everyone is connected

3rd

Computers1st

Mechanisation2nd

Mass Production4th Industrial Revolution

Cloud, Social, Big Data, AI

“The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited.”

Klaus Schwab, Executive Chairman,World Economic Forum

Our Mission Empowering our stakeholders to accelerate impactin their communities in a whole new way.

A global force for good.

TechnologyDelivering the world’s best nonprofit and educational technology solutions at affordable rates.

Community EngagementInspiring volunteerism, augmenting employee giving through donation matching, and fostering the power of community collaboration.

a nonprofit social enterprise

Strategic GrantsRe-investing in the community through strategic grants in education, workforce development and technology innovation.

The Connected Nonprofit

External Systems

Build Apps

THE CONNECTED NONPROFIT

StaffVolunteers

PartnersCommunity

Constituents

Open Source

Trailhead

Partner Ecosystem

COMMUNITY

Donors

Board

Community EngagementPower of Us Hub

Program Management

Fundraising

Marketing Communications

Analytics

System ofEngagement

System ofOperations

System ofIntelligence

System ofRecord

Einstein

Turns the world’s #1 CRM into the #1 CRM for Nonprofits

INTRODUCING…

OPEN, FLEXIBLE DATA ARCHITECTURE

CONSTITUENT & DONOR MANAGEMENT

Implement faster

Grow & scale easily

Extend with apps

Align fundraising & programs

Streamline engagement

Simplify reporting

COMMUNITY-POWERED MOVEMENT

Learn from best practices

Access resources

Connect with experts & partners

Zakk Tapp

The Industry-Standard Impact Platform

External Systems

Build Apps

THE CONNECTED NONPROFIT

StaffVolunteers

PartnersCommunity

Constituents

Open Source

Trailhead

Partner Ecosystem

COMMUNITY

Donors

Board

Community EngagementPower of Us Hub

Program Management

Fundraising

Marketing Communications

Analytics

System ofEngagement

System ofOperations

System ofIntelligence

System ofRecord

Einstein

Connected Nonprofits Get Real ResultsIt’s Never Been a Better Time to be a Nonprofit Trailblazer!

+ 53%

OperationalEffectiveness

+63%

Data QualityDecrease inIT Costs

+ 40%

ConstituentEngagement

+34%

Source: Salesforce.org Customer Relationship Survey conducted March 2016 on 500+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce.org Customers

Funds Raised

+ 30%

will recommend Salesforceto others

92%

improved abilityto achieve mission

87%

Proven Success Across the Nonprofit Sector

Source: Salesforce.org Customer Relationship Survey conducted March 2016 on 500+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce.org Customers

The Connected Campus

Analytics

THE CONNECTED CAMPUS

System ofEngagement

Faculty & StaffParents

Prospects

CorporationsStudents

Hub & Events

Trailhead

Partner Ecosystem

COMMUNITY

Alumni

Donors

Community EngagementBest Practices

Recruiting

System ofIntelligence

System ofRecord

StudentSuccess

Alumni Engagement

External Systems:SIS, LMS, HR, Housing, GL, HCM, Financial Aid, Degree Audit, Meal Plans, Payroll

H E D A

Marketing Communications

AppsAnalytics

Einstein

The Connected Campus Gets Real ResultsIt’s Never Been a Better Time to be a Higher Ed Trailblazer!

Percentage Improvements Reported by Salesforce.org Customers

+34%

ConstituentEngagement

+63%

Data Quality

Faster CaseResolution

+31%

StaffProductivity

+ 27%

ProspectConversion

+ 30%

Source: Salesforce Customer Relationship Survey conducted March 2016 - May 2016, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Question response sizes vary. May also be drawn from individual customer-reported results.

Trailblazers Across the Higher Ed Sector

will recommend Salesforce to

others

92%

say Salesforce has improved their

ability to operate effectively

93%

Community& Success Resources

Your Success is Our #1 ValueSuccess Resources

Power of Us HubCommunity of 25K+ nonprofit users, experts & Salesforce.org employees

Help & Training PortalOn-demand training & resource library

Dedicated Support TeamDedicated Salesforce.orgCustomer Success team

Premier Success PlansUnlimited access to 130+ online

courses, plus 24/7 support

TrailheadInteractive, self-guided tutorials for admins, developers & users

User GroupsLocal nonprofit meetups around the world & virtual Circles of Success

Cloud ServicesPeople and services to help you deploy smoothly, learn quickly,

& grow intelligently

Training & EventsTake instructor-led training, learnfrom others at Salesforce events