Connected Enterprise 2011 - LeasePlan Mobile Journey

LeasePlan Corpora-on’s Journey in the Mobile Applica-ons World!

Connected Enterprise Conference 2011, Eindhoven

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So what…

11 11

Crisis Why now ?

Other Priori-es

Not Need

Why IT is doing it?

Can we afford it?

Wait Avoid

early adopter syndrom…

OTHER BIG MANDATORY PROJECTS

ON THE GO

We are not in the Apps business ! Central?

“Help me get a group of commercial people up to speed on smart phones and what they could mean for LeasePlan, all during a workshop of a few days.”

Chris

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The essence of the workshop…

Carefully selected a collec-on of apps:

“I don’t see why I should use an iPhone. My BlackBerry is good enough. I will give the iPhone to my wife…”

Workshop Par-cipant

Monday 08/11

Introduc-on dinner

Tuesday 09/11 Wednesday 10/11 Thursday 10/11

Arrival & check-‐in at the hotel

Working session

Breakfast

Working session Target groups

Challenge session 2

Dinner

Working session

Prize session

Chicago Comedy

Working session

Check out & departure

Challenge session 1

Inc. snack

Breakfast

Lunch at the hotel

Working session

Challenge session 3

Dinner

Breakfast

“Thank you. Great. This was the best workshop, by far, I’ve ever had.”

The Same Workshop Par-cipant

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Think Mobile Vision Through "interac-on on the move" be recognised as the most reliable, successful and accessible Global vehicle & Fleet management enterprise

Think Mobile Mission To increase customer sa-sfac-on and LeasePlan efficiency by realising innova-ve mobility solu-ons (for LeasePlan stakeholders)

“Make me a fucking cool framework app which will make it super easy for the countries to launch locally. Fast. For 20 grand.”

Chris

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IT architecture workshop

4. Transla-on of specific func-onality to shared framework

2. Realisa-on of local applica-on Based on framework Includes look specialised func-onality

1. Toolbox / guidelines for mobile app

3. Check global relevance of applica-ons

5. Realisa-on of func-onality

Time

Repeat process

?

? ?

Align IT architecture with concept strategy

Mobile Reference Architecture (MORA)

It’s a journey… not everything works the first -me

LeasePlan Netherlands... was at a Think Mobile workshop

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LeasePlan Sweden... was at a Think Mobile workshop

LeasePlan Italy... was at a Think Mobile workshop

LeasePlan Norway... was at a Think Mobile workshop

The future of mobile apps – embedded in the car dashboard?

Key learnings…

Thing big, Act small

Believe in the community

Connect to the purpose of the company

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•  Chris Parker, LeasePlan CorporaQon [email protected]

•  Stéphane Munier, Aestrom Munier BBN [email protected]

•  Erik Jan Bijvank, FONK Mobile [email protected]