Embed Size (px)
Citation preview
EYE-INTERACTION: THE NEXT FRONTIER OF AR/VR/MR AND UNLOCKING HUMAN POTENTIAL
Jim Marggraff, Founder & CEO @Eyefluence#AWE2016
Eyefluence Confidential
Jim Marggraff founds Eyefluence, in 2013 (StrataCom $4.5B, LeapFrog $2.5B, Livescribe) acquiring all assets (IP, technology & team) from Eye-Com.
1998 - 2012 20142013 2015
Series A Financing Led by Intel Capital, Dec 2013
Eyefluence advances core eye-tracking & eye-interaction technology with Fortune 50 partners
Dr. William Torch, neurologist, founds Eye-Com in 1998 raising $15M in NIH, DOT, DOD funding for research, technology, & prototype development.
Series B Financing Led by Motorola Solutions, July 2015
R&D GrantsNIH, DOT, DOD ‘98-’12
BACKGROUND
2016
OUR MISSION
Eyefluence transforms intent into action through your eyes
Human-Computer Interaction
Wearable Computing
Augmented & Virtual Reality
RealSense Perceptual Comp.Emotiv EEG headsetLeapMotion Hand controllerMyo Gesture controller...
HTC/Valve ViveMicrosoft HololensOculus RiftSamsung Gear VRSony MorpheusGoogle Glass VxSony GlassesEpson MoverioVuzix M100Magic LeapAvegantMeta
Interaction ModesEyesHeadHandsVoiceFaceMind
THE CENTER OF 3 HIGH GROWTH MARKETS
HMDS ARE INCOMPLETE...
...WITHOUT THE EYES
Eye-Tracking & Eye-Interaction in HMDs
NavigationActivationReadingPaging
SearchingZoomingPanning
Text Input ControlGame Interaction
Multimodal ControlMeasurementAR InteractionVR InteractionMR Interaction
IT’S ALL ABOUT THE UX
Transforming Intent Into Action...
...For Real Or Virtual Interaction
...On Any Device...
HMDs VariabilityUse Cases & Technical Requirements
RobustnessEnvironmental
User
Power
Low MIPS & mWs
Size & Placement
UI/UX
TECHNICAL CHALLENGES
Biology & Technology
SMALL, LOW POWER, LOW MIPS, ROBUSTEYE-TRACKING AND EYE-INTERACTION
THE EYE-BRAIN CONNECTION
Eyefluence Confidential
EnigmaLiteratures Warns of Visual/Cognitive
Collision: Controlling vs. Consuming
Conventional Eye Tracking “Control”
Dwell - Slow, fatiguing, frustrating, impeding thought
Winking and Blinking - Reflex, Difficult, Unnatural, Stigma
Eye-Interaction Challenge
TRANSFORMING INTENT INTO ACTIONTHE EYE-BRAIN CONNECTION
Primary visual cortex
Optic radiations
Lateral geniculate body
Optic tract
7. Gaze Anxiety
8. Movers
9. Tracking Feedback
10. Latency Fatigue
11. Multimodality
12. Improved Working Memory & Intelligence
EYEFLUENCE 12 LAWS FOR UX“LET YOUR EYES DO WHAT YOUR EYES DO”
1.Purposeful & Non-Purposeful Activation
2.Activation Context3.Gap Effect, Speed, &
Focus4.Non-Foveal
Distraction5.Transitions6.Foveal Indiscretion
Eyefluence Confidential
A NEW INTERACTION MODEL
The world’s firstuser interface for the eyes
Eyefluence Confidential
Look here
Eyefluence Confidential
VR COMMAND & CONTROL CENTER
Drones Body Cams Smart glasses
● Speed communication ● Reduce costs ● Increase response time● Improve mobile intelligence
Rapidly monitor multiple user views with bidirectional gaze overlay
AI AGENT IN AN EYE-INTERACTIVE DIALOGUE
