Unlocking Innovation4

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See how leading edge companies are adopting a Wisdom of the Crowds approach to unlocking innovation.

Text of Unlocking Innovation4

  • 1. Robin Daniels Unlocking Innovation


  • Wealth in the new regime flows directly frominnovation, not optimization
  • -- Kevin Kelly, Wired

3. A Tale of Three Communities Reinvent Reload Revive 4. Salesforce.com: A Company on a Mission To Make Business Apps As Easy To Use As Amazon.com Software as a Service Connect and Go 5. Continuous Innovation is our Lifeblood 3 Major Releases Per Year (26 Major Releases in 9 Years) All Customizations Upgraded Automatically 6. The Industry Recognizes The Innovation CRM Leader & Visionary Top 10 Entrepreneurs & Cool Company Top 100 Innovative Companies Market Leader Enterprise CRM 2007 Securities Technology Leader Technology of the Year Top Ten Disruptors of 2006 Best CRM &On-Demand Platform 2007 Forrester Groundswell Award PC Magazine Editors Choice: UE Leader & Visionary #12 Top 50 Agenda Setters of 2007 2007 Product of the Year 7. Big Companies Started Paying Attention ~6,300 ~14,500 ~21,000 ~40,000 ~30,000 ~25,000 65,000 ~5,000 ~55,000 ~3,000 ~2,000 ~4,300 ~5,500 ~1,675 ~1,300 8. All With Great Ideas for the Product Roadmap I have an idea... Can we integrate? New Products? What about... 9. Could We Avoid the Death Spiral of Bloatware? Functional Complexity Usability Enterprise Bloatware Client-Server Graveyard And remain asEasy to Useas Amazon.com? 10. We Went for the Wisdom of Crowds EngageAll Our Communities Online Bubblethe Best Ideas to the Top SparkConversationsAround Ideas Salesforce ideas has given our customers the opportunity toshape the direction of our service , and its provided partners with qualified ideas for developing their own products. Marc Benioff CEO and Founder Salesforce.com 11. 12. And One of Biggest Customers Took Notice 13. And Started a Storm thats Reinventing His Company 14. And Customers Are Happy Again 15. Another Returning CEO Took Notice

  • Over the past ten years we have had to makea series of decisions that, in retrospect, have lead to the watering down of the Starbucksexperience, and, what some might call the commoditization of our brand.
  • -- Howard Schultz, February 2007

16. Starbucks Decided to Listen 17. And The World Took Notice 18. Powering the Worlds Most Popular CRM Apps growth innovation productivity 19. Are you ready to collaborate with your users and reinventyour company ?