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The Strategic Content Alliance Internet business models
www.jisc.ac.uk/contentalliance | Slide 212 April 2023
The Strategic Content Alliance
The drive towards sustainability...
Stuart Dempster
Director , Strategic Content Alliance
www.jisc.ac.uk/contentalliance 12/04/2023
A golden age...now gone?
| Slide 3
www.jisc.ac.uk/contentalliance 12/04/2023
Digital Content Bust?
| Slide 4
www.jisc.ac.uk/contentalliance 12/04/2023
Digital Content - a new paradigm
| Slide 5
Digital Content –collaboration...
www.jisc.ac.uk/contentalliance | Slide 612 April 2023
RSS
www.jisc.ac.uk/contentalliance | Slide 712 April 2023
Plenty of ‘big’ issues
Fragile and hostile economy
Government instability in the UKUK university budgets to be cut £449 million in 2010-11, with £215 million cuts for teaching and research funding flatUncertainty about what further cuts a new government might bring
Government budgets are under duress in the USAt least 39 US states have reduced funds allocated to higher education
Endowment investments in declineAmerican university endowments registered their worst average returns since 1974
Philanthropic foundations making smaller grantsMedian annual grant-making for large U.S. foundations dropped $2.1 million in 2009
What are the consequences for innovation in higher education, cultural heritage, and related sectors?
The big issues are affecting funders
For grantors, pain points at every stage in the life cycle of a funded project:
Previously funded projects returning to ask for more funding at the end of their initial grant cycle
Once the project’s initial grant ends, less funding available for on-going support from universities, museums, and other host institutions
More innovative projects are at the door seeking start-up funding
www.jisc.ac.uk/contentalliance | Slide 912 April 2023
Doesn’t Change the Fundamentals: “Now We Mean It!””
Ithaka S+R conducted research on online resources in the academic and cultural heritage sectors in 2008-09
In a series of twelve case studies, profiled the projects’ histories, costs and revenues, and sustainability plans
Identified five key steps for sustaining a digital resource
This underlined the challenges of trying to make each funded project sustainable. Is there capacity to respond to a more challenging environment?
www.jisc.ac.uk/contentalliance | Slide 1012 April 2023
Sustaining Digital Resources:An On-the-Ground View of Projects Today)
Sustainability is the ability to generate or gain access to the resources—financial or otherwise—needed to protect and increase the value of the content or service for those who use it
www.jisc.ac.uk/contentalliance | Slide 1112 April 2023
What role for funders?
The study addressed sustainability from the project leaders’ point of view:
What are the steps they took to balance costs and revenues, plan for future investments in and updates to the resources, build a robust community of users
The study did not address the roles funders play:
What does project sustainability look like from the funders’ side?
What are the steps they can take in this process?
What are the obstacles?
www.jisc.ac.uk/contentalliance | Slide 1212 April 2023
Five Steps to Sustainability
Empower leadership to define the mission and take action
Create a strong value proposition
Creatively manage costs
Cultivate diverse sources of revenue
Establish realistic goals and a system of accountability
www.jisc.ac.uk/contentalliance | Slide 1312 April 2023
Empower leadership
Found that successful projects have leaders who:
are strongly dedicated to the projects
pursue new opportunities and risks
hire talented staff
What can funders do to help?
How much control do funders have over project leadership?
How can funders build capacity for entrepreneurship and innovation in their grantee project leaders?
www.jisc.ac.uk/contentalliance | Slide 1412 April 2023
Create a strong value proposition
What can funders do to help?– How can funders help
ensure that value proposition is clearly articulated?
– Do funders discuss impact?
– How can funders help strengthen the value proposition of the projects they support?
– Do funding guidelines give resource leaders the freedom
Project leaders:Create a resource that offers unique value, and understand that valueDeeply understand to whom the resource offers value, and whyContinue to add value to the resource based on an understanding of users’ needs
Creatively manage costs
Project leaders:Minimise direct costsSecure contributions from the host institutionsOutsource to vendorsRecruit volunteersNeed accurate and full accounting of operating costs
What can funders do to help?Our research pointed out that host institutions may be less able to provide the in-kind support that was possible in a stronger economy.Is the model of transitioning a funded digital project to a willing host institution still viable?How can funders provide scaled solutions to lower costs for all the digital resources they fund?
www.jisc.ac.uk/contentalliance | Slide 1612 April 2023
Cultivate diverse sources of revenue
Project leaders:Cultivate sources of revenue to cover both direct costs and ongoing upgradesExperiment with different revenue modelsClearly identify the value of the resource to the target audiencesConsider diverse sources of revenue
What can funders do to help?Do foundations and granting agencies value the development of long-term revenue sources?How do funder policies regarding IP constrain revenue options for projects?How is progress toward revenue generation evaluated throughout the grant?Do funders require revenue projections?
Establish realistic goals and accountability
What can funders do to help?Do funders require the development of measurable goals and objectives? How are fundees required to report impact to funders?Do fundee impact reports affect the future funding practices of grantors? If so, how?
Project leaders:Establish goals and targets with their host institutionsDetermine balance between financial and mission goalsAssess progressConnect their broad mission to quantifiable targets
What questions can funders ask themselves?
Which types of projects require sustainability?How do funders articulate their exit strategies to projects?And just what does sustainability mean?
Covering just direct costs?Covering all operational costs?Generating enough to continue resource development?
In a harsher economic environment for universities, libraries, museums, and others, difficult questions to answer:
Which projects need to be “sustained”?
How can funders and fundees better define what “sustainability” will require and understand the steps needed to accomplish this?
How can funders’ policies and practices improve the chances for success of the projects they fund?
How can a funder have impact in the Five Key Areas, to help digital resources survive and thrive?
For funders, new big issues
Longer-term issues rising to the top
Blue Ribbon Task Force on Sustainable Digital Preservation and Access final report pointed to continued need for attention to digital preservation
Highlighted key recommendations for stakeholder groups, including funders and sponsors of data creation
Create preservation mandates when possibleInvest in building capacity for preservationProvide leadership in training and education for digital preservationFund the modeling and testing of domain-specific preservation strategies
Suggests the importance of a more expansive role for funders over the lifecycle of a digital projectIs this a sustainable situation for funders?
www.jisc.ac.uk/contentalliance | Slide 2112 April 2023
Advocacy, Adaptation and Adoption…
Policy makers…dialogue and influence Practitioners…retooling and re-skilling
Where you can find more information
http://www.jisc.ac.uk/contentalliancehttp://sca.jiscinvolve.org/
www.jisc.ac.uk/contentalliance | Slide 2312 April 2023
The End
Thank you for listening and any questions?
Stuart Dempster
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