Indoor Navigation for Events usingThe Earth's Magnetic Fieldbrought to you by EventTechBrief.com

But now there'ssomething new...

Location technologies have receivedconsiderable attention from the event industry.

Beacons

BLE

NFC

RFID

MobileGeofencing

WHAT'S NEW?

INDOORATLASThe Finnish company, Indoor Atlas,has developed a mobile applicationthat uses a building’s magnetic“fingerprint”—the unique profile thatall buildings constructed with steelhave—to enable indoor positioning.

HOW IT WORKS

Indoor Atlas’ applicationtakes a floor plan image andsuperimposes it on thesatellite image of a building.

A human then traces theaisles of the floor plan onfoot while the softwarerecords the magneticanomalies along the routeand uploads them to thecloud.

The result is an intelligentfloor plan that illuminatesthe paths of users. A bluedot moves as they move.

NO HARDWARE REQUIRED

What sets Indoor Atlas’s technologyapart from other indoor locationsystems is that it requires no interiorhardware—no sensors, beacons,readers, nodes, hotspots or otherimplements.

The data is delivered to the user inabout one second and accurate withinsix feet. The app is FREE toindividuals and other app developers.

The business model requires that thevenue pay a monthly fee ($199 per100,000 square feet of mappedspace).

APPS ARE REQUIRED

While Indoor Atlas can track thelocation of devices on a floor planand delivers that intelligence visually,other apps (such as the event-mobileguide, for example) are required toidentify actual individuals fromregistration data. Plus, the softwarerequires consistent wirelessconnectivity—LTE or WiFi—in orderto function.

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THE SECRET INGREDIENT FOR OTHER APPS

Indoor Atlas technology is intended to augment otherapplications and systems. Smartphone apps connected tothe Indoor Atlas cloud via an API (applicationprogramming interface) can assume wayfinding capabilitiesand integrate them with features of their own apps.

Beacon-enabled apps are one example. "IndoorAtlasprovides the blue dot, which enables wayfinding. Beaconsprovide the micro geofence so you have a way for attendeesto find the booth and use beacons for content delivery."

Other EventApp

Name:Title:Company:Location...

(Vilat Keomoungkhoun, chief evangelist at Indoor Atlas)

THE SECRET INGREDIENT FOR OTHER APPS

Convention centers can use IndoorAtlas’ application to provide betternavigation for visitors, but they canalso create permanent magneticmaps of their exhibit halls that canbe leveraged by event organizersand event-mobile app developers.

Matchmaking apps that pairexhibitors with attendees could geta boost with magnetic maps.

“Say [an attendee] wanted to visitsix different exhibitors. An appcould place a pin on the mapindicating where the companies areand take the user there. It’s just likeGPS in a car,” (Vilat Keomoungkhoun)

THE SECRET INGREDIENT FOR OTHER APPS

The collection of applications thatgather attendee data—theiridentities, interests, preferences, andrelationships—is converging withthe technologies that identify whereattendees are located within theevent space. When these data poolsare merged together, they deliveramazing potential for building richuser experiences and incomparablebusiness intelligence.

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