Nimble DevicesPowering your location aware experience

Agenda● Company introduction

● Product description

● Current project and the future

● Customer segments

Nimble Devices

Easy indoor positioning and navigation for Apps

Company● Established in 2013 by three founders

● 17+ years of background in Bluetooth

● Hardware, software and international business experience

● Thesis on indoor positioning, two M.Sc.s in robotics including sensor fusion.

● Technology provider i.e. B2B market

Motivation

Driving in a new city is easier than

finding ketchup in your local supermarket.

MotivationBring navigation everywhere

○ Where GPS fails, isn’t accurate or there is no internet connection

○ Allowing easy, fast and affordable location awareness for applications and services where it has not been available before

It’s what we do :)

Indoornavigationfor Apps

What we provide● Easily add indoor positioning to your app

○ Indoor map view to add to your App○ User position displayed on the map○ Guided navigation to destinations○ Easy triggers on entering and exiting zones

● Easy to update and maintain○ The map can be updated without updating the App○ No site surveying required - just place the beacons

Basic features● GPS compatible coordinates

● Altitude and automatic floor switching

● Geofencing: Events on entering and exiting areas

● Geofences tied to movable beacons (aka. tags)

● Documented, ready to drop into project framework for iOS 6 and above

● Customizable map widget to speed up development

Unique selling points● No site survey: Easy and cost effective deployment● Core library is completely platform independent

● Platform independent map data

● “GPS” coordinates for seamless transitioning indoors

● Offline mode supported for all features

● Easy to integrate - APIs closely match native GPS APIs

Brief technology overview

Indoor positioning for Apps

● Bluetooth 4.0 beacons○ Same technology as iBeacons

● Beacons are simple and not networked● Multiple vendors

○ Battery powered versions last up to 2 years○ USB powered ones are maintenance free

● Bluetooth 4.0 widely supported○ iOS 5+, Android 4.3+

● Phone uses beacons and map to calculate position

Technology

Current projects and the future

CustomersThe following are our customers in production:

● National Sports museum with Guidio

● NYC Grand Central station, MTA hackathonhttp://2014mtaappquest.challengepost.com/http://pix11.com/2014/11/12/mta-to-use-new-technology-to-keep-new-york-city-up-to-date/

● Slush 2014 - Official App on iOS and Androidhttp://qvik.fi/en/slush-app-analytics/

● Aalto Open Innovation HouseFor other projects that may exist, please refer to the “Applications section” in our product brief ;)

National Sports museum with Guidiohttp://www.guidio.com/

Slush 2014

“Slush is the focal point for European and Asian startups and tech talent to meet with top-tier international investors, executives and media. The two day Slush 2014 event was held on November 18-19th in Helsinki with more than 12.000 attendees.”

More than 10 000 app downloads

Over 20 000 square meters

Nimble Devices provided the indoor navigation and positioning for the Android and iOS versions of the official Slush application (iOS screenshots on the right)

http://qvik.fi/en/slush-app-analytics/

New in latest release● Android support

○ Positioning

○ Zone triggering

○ Navigation

○ Map Widget

Near future● PhoneGap plugins for HTML5 apps

● Background modes

● Android moving trigger zone support

Who would use indoor positioning?

Customer segments

Targeting verticals● Our technology is flexible & multipurpose,

but:○ Verticals allow us to talk about solutions rather

than than technology○ Verticals make the benefits of indoor positioning

concrete○ Verticals don’t necessarily make our solution less

flexible, only easier to understand.○ Helps us target our focus

Targeting verticals● Culture

○ Movie theaters, galleries, museums, events○ We bring contextually relevant information, guidance

● Retail○ Shopping centres, hardware stores, cruise lines○ We bring product search, location based suggestions,

guidance● Industrial

○ Factories, shipping yards, public transport ○ Guidance for maintenance workers, location aware

information, worker safety

Customer types● Companies with a mobile app product

○ Indoor positioning as value add○ One customer has many sites○ For example Guidio - Cultural venue audio guide

● Mobile software houses○ Indoor positioning as part of competence portfolio○ For example QVIK - Creators of the Slush app

● Beacon vendors○ Hardware companies value add to sell more HW

Thank you