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Matthias Joest

Heidelberg mobil International GmbH

Indoor navigation services for trade shows Best practices in dynamic spatial setups

...its to late now“

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Heidelberg Mobil – A bit of history

• Germanys first WIFI City Portal.

• 2006 – 2011

• Unique setup with own wireless infrastructure, content and platform technology.

• Innovative Location-based Services including: location-based advertisement, social network, geo-tagging, interactive digital signage, etc.

• Strategic Partnership with GASNKE Publishining MERIAN and PRINZ City Magazine

• Germany-wide roll-out as mobile Tourism Portal, including City of Berlin, Hamburg, Munich as customers.

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Products

and Solutions

Deep MapTM Platform

• IT solutions for tradeshows,

Conferences and Corporate

events.

• Strategic Partnership with

XING.EVENTS

• Business process optimization with

mobile solutions and LBS.

• Industry segments, e.g. Logistics,

Work-force management, CaFM,

SCM, Production

• Indoor Navigation as SDK for

native Apps

• Technology Partners • Wireless Infrastructure

• Positioning Technologies

• Digital Signage

Event Industry

Solutions

Enterprise Mobility

Solutions Deep MapTM SDK

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Event Industry Solutions

...powered by Deep MapTM

Exhibition App example

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Sponsors:

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Deep MapTM Platform

Deep MapTM Server • Location-based Services for complex spatial settings

• Seamless Indoor – Outdoor Navigation

• Content-aggregation and Geo-Referencing

• Open and lightweight service-oriented middleware

• Public or private cloud setups

• Industry-specific extensions

Deep MapTM Client Solutions • 3D Multi-Floor navigation

• Fastest map rendering on the market

• Indoor positioning support via Semantic Map Matching and 3rd Party Solutions

• Custom map layouts

• Offline Capable

• Software Development Kit

….bridging the Gap between GIS and CAD

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Spatial data integration

Catalog data

Sensor data

User data

Aggregation

Geo-Referencing

Re-Projection

Generalization

Visualization

Automated processing of floor plans and exhibitor information

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Challenges 4 Indoor LBS

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Robustness

Precision

Depth Energy Consumption

Actuality Time 2 Fix User experience

Precision Costs OS-Restrictions Displays sizes Costs

Availability Setup and Initialization Devices coverage Context Operation and

Maintenance

Spatial Data Positioning Coverage Usability Administration

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Positioning methods

• Wireless positioning approaches

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Spa

tial R

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Map M

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g CoO

• Cell of Origin

CoO+ • Cell of Origin + Signal Strength

RSS • Fingerprinting via RSS

ToA • Triangulation/Trilateration (ToA, AoA)

Increasing Accouracy and Effort

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Positioning methods

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TYPE METHOD

GNSS GPS, GALILEO, GLONAS, etc.

3G Cell of Origin

LTE – Location protocol

WIFI

Cell of Origin

RSS Fingerprint

Triangulation (TOA, RSS)

Tags & Marker

BLE / iBeacon / Eddystone

RFID (active, passive), NFC

QR Tags

Image Marker

Other

Magnetic

Inertial Sensors (Gyroscope, Compass, Accelerometer)

Image Recognition

Ultra-Wideband

Light (Normal / Infrared)

Ultrasound

Network IP Ranges

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Positioning via Beacons

Some examples

• CeBIT 2014 / Germany – Sensorberg - Targeted Push

• IFA 2014 / Germany – Asandoo – Proximity Push.

• Autumun Fair 2014 / Spring Fair 2015 / UK – Kontakt.io / Indoo.rs - Indoor Routing

• Sapphire 2015 / USA – Gimbal – Indoor Routing © H

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Bluetooth Low Energy

Usage in dynamic spatial settings

Challenges and Pitfalls

• Deployment and timing

• Beacon setup, coverage and configuration

• Connectivity and responsiveness

• Push Messaging / Campaigns vs. Positioning

• User Experience

• Costs

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Positioning via WIFI

Examples, Case-Studies, Pilots

• Since 2010 – Fraunhofer IIS awloc Partner

• Dt. Messe AG / Germany – Since 2010 - SNMP – Cell-based Positioning based on CISCO Hardware

• Neue Messe Nürnberg / Germany – 2011 – SNMP Positioning on Enterasys Hardware

• Dt. Messe AG / Germany – 2015 – CISCO MSE and Extreme Networks

• IUI Events / UK – 2014 – WIFI Position with Indoo.rs

• LANCOM System – Location-based Service Partner

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Usage in dynamic spatial settings

Challenges and Pitfalls

• Client vs. Server-Side Approaches

• Device and OS Support

• Connectivity and wireless spectrum

• Accuracy and latency

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Conclusion

There is no silver bullet for indoor positioning at tradeshows

Ensemble of technologies according to

• venue properties

• use cases

Mix between

• Broad-range/broad coverage tech with medium precision

• High-precision / engagement zone

• Fall back approaches – e.g. via user interaction

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Social-Media Analysis @ CeBIT 15

Tweets mit Text http://cdb.io/1N83PuI Timelapse http://cdb.io/1N88Ymz

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Was ist Android Wear?

Thank You

Orientation in Urban Spaces powered by Deep MapTM

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Case Study:

Project Details

• Studio Area in Los Angeles covering 139 Buildings, 294 Floors and more than 21.500 Rooms

• Extended in 2014 to New York and Bristol

• Deep Maps in 3D incl. door to door routing incl. Turn by Turn instructions.

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Deep MapTM SDK

Features

• Seamless indoor and outdoor navigation

• Fastest map rendering engine on the market

• Offline mapping with a very small footprint on the devices

• Multi-Floor door to door routing – including turn-by-turn navigation

• Configurable map layout and design

• Configurable Interaction patterns and embedding

• iBeacon Support

• Available for iOS and Android

License according to

• Number of Platforms

• Functionality Level

• Usage duration

Service fee

• for spatial data curation and processing

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Precision

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Comparison of positioning methods

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TYPE METHOD PROS CONS

GNSS GPS, GALILEO, GLONAS, etc. Availability, Precision Time 2 Fix, $

3G Cell of Origin Simple Precision $

LTE – Location protocol Device Independent Connectivity, Carrier dependent $$

WIFI

Cell of Origin Device Independent Less robust, Precision $

RSS Fingerprint Precision OS restrictions, Calibration $$

Triangulation (TOA, RSS) Precision OS restriction, fragile $$$

Tags & Marker

BLE / iBeacon / Eddystone Device Support, Energy consumption Operation, Robustness $$

RFID (active, passive), NFC Precision User Interaction, Infrastructure, Device support, $$-$$$

QR Tags Robust, Flexible User Interaction, $

Image Marker Flexibel User Interaction, Error prone $

Other

Magnetic Precision, Autonomous Calibration, Robustness, Device support, $$

Inertial Sensors Autonomous Calibration, Precision, $

Image Recognition Autonomous User Interaction, Calibration, Device storage or connectivity $$

Ultra-Wideband High Precision Special hardware $$$

Light (Normal / Infrared) Precision User Interaction, Infrastructure necessary, Error prone $$

Ultrasound Precision User Interaction, Infrastructure necessary, Indoor $$$

Network IP Ranges Simple Robustness $