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Market players.
77 companies worldwide in the area (Gartner says 100)
20 companies got VC money
5 companies are big-boys (Apple, Google, etc.)
16 – 20 went out of business last year
10 new companies were founded last year
all data based on internal research and talks with competitors
Market trends.
iBeacon solutions are now part of the game – door opener
The market still has to be evangelised
Some of the technology companies got switched to solution
companies because there is simply more short-term money
in it
all data based on internal research and talks with competitors
Areas of Application - Hypothese.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
information relates to Europe and North America
2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
Reality Check Social Commerce – 2015.
Social
e-Commerce
Companies are not ready yet to connect their CMR data with user behavior There is no one responsible in companies for these agendas
2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
Reality Check Enterprise – 2015.
Enterprise
A lot of big companies have internal apps using indoor positioning and / or navigation Use-cases: • Meeting room navigation • Colleague finder • Security monitoring • Resource allocation
these companies don’t want to have their logos up there
2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing
Reality Check Public Safety – 2015.
Public Safety
Urban beacons and related services won’t be live until 2020 As it’s infrastructure from the state and private company usage for 3rd parties is not yet clear
2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing
Reality Check Entertainment – 2015.
Entertainment
All notification and not positioning/navigation use-cases
2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing
Reality Check Entertainment – 2015.
Events
Navigation is provided – indoor positioning still not there yet
2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events
2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events
2015 Reality Check - Status.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events
The Bad.
Working Indoor Positioning and Navigation
2-3m accuracy
99%
Manual Mapping is time-consuming
one building per man-day
► 1.000 buildings would need 1.000 man-days
Manual mapping is subject to errors
The Bad.
People walk … every day … everywhere
…with their smartphones
data is created as we walk
Simultaneous Localization And Mapping
SLAM Engine.
Use the map (accuracy shown in meters)
Reference map is generated using SLAM
Walk-through the building
Minimal effort fingerprinting by just “walk-through the building”
Speed up of building setup process by a factor of minimal 10
SLAM Crowd Engine.
Crowd-harvest location &
sensor data
Self-improving and self-
adjusting (Self-learning)
Improved Analytics
First version: 2016
Apply SLAM
Generate improved reference
map
Use reference map for
localisation
Gather sensor &
radio data
Analyze data
big data cloud
massive amount of users