Guide to Mobile Social Networking

10 Ps of Mobile Social Networking

Mobile users spend more time on social networks than PC Web users.

Here are 10 things that marketers need to know about social networking from the experts.

1. Popularity

Social networking is a key reason for accessing the mobile Internet.

With more people accessing social networks from mobile phones than from PCs, brands are starting to realize the big opportunities that this channel presents to build customer engagement and create brand awareness.

2. It’s Personal and Private

The most important aspect of both social networking and mobile is the personal nature of both the media and the channel.

3. Planning the Campaign

Marketers should plan their campaigns very carefully to avoid the pitfalls.

Remember bad publicity can travel as fast, or faster, than good publicity on a social network.

In order for brands to engage effectively with mobile social networks, they need to be able to first, be clear on what they are trying to achieve.

4. The Preposition

In Social network customer is king.

Social network is a place of trust and intimacy.

To win a place in the social group, the brand needs an engaging proposition.

5. Permanence

Mobile social networks recommend planning for the long-term engagement, rather than a short sharp campaign.

"It's all about trust and intimacy: members know and trust their social network environment. If brands are integrated carefully, the engagement with the user will be much better. Once connected, users will stay with the brand and even communicate with their other friends about the brand."

6. Participation

Become part of the wider conversation of the group.

7. Personalized and Targeted Marketing

"Mobile social networks not only offer a unique environment for brands to deliver and promote their services but also offer the immediacy of sharing with friends. More importantly mobile is personal and delivers the best data available for brands to target and personalize their offering.But to get the most from mobile it is crucial to fully understand everyone you see, along with their actions and this is where the use of mobile analytics is vital." - Martin Harris

8. Proliferation / Popularity

"To go viral, build in an incentive for users to want to share it with their friends, ideally in a way that benefits both parties." - Peter Ward

9. Passion

Brands need to keep their finger on the pulse. If marketers can spot trends as they emerge, they stand a better chance of connecting with consumers.

10. Performance

Mobile social networking is the sweet spot between social networking, interacting with consumers where they are on their own terms, and mobile, the always-on and most measurable of media.

The return on investment (ROI) for any campaign can be measured and evaluated at any time, so the campaign strategy can be adjusted in real time.

James Smith

www.socialnetworksoftware.com