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The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)
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THE FUTURE OF MOBILE SOCIAL NETWORKINGStanislav Rejthar
Amsterdam 13 April 2010
Agenda
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 2
WHAT is a mobile social network?
WHY do people (mobile) social network?
HOW can telecom industry profit? (6 models)
Research methodology
Research Methodology
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 3
Industry insight
Triangulation and Strategy Development
Documentary research
In-depth interviews
WHAT is a Mobile Social Network?
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 4
Relationships and flows betweenpeople, groups, organizations, computers orother information/knowledge processing entities
Mobile social network
Mobile channel of a social network
OR?
WHY?
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 5
Belonging
Conversation
Fame
Entertainment
Anytime, anywhere
Productivity service
Attractive service
Ease of use
Identity
Fashion
Reasonable price
Sharing
Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews
Telecom service is paid
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 6
HOW: Revenue Stream Riddle
• 3rd party pays• Attractive service• Perpetual beta
• Service bundles• Infrastructure• Big bang approach
Social networking irreversibly changes
person-to-person communication
Person-to-person communication is heart of telecom
service
Social networking is free (for end-user)
Telecoms and SN: Six Models /1-3Toll-gate ignores taxi services - they (may) find that 4x4 cars do not need our highway
Telecom business as usual
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 7
Courtesy of M.Llansades, www.flickr.com/photos/llansades/
Toll-gate creates its own taxi, in order to maximise the toll revenues
Telecom creates its own social network service
Toll-gate aggregate people within buses
Telecom offers a branded account aggregation service
1
2
3
Telecoms and SN: Six Models /4-6
Toll-gate keeps grass lawns along the highway clean
Small value added services:•Location awareness API or•Presence API;•Micro-payments API;•CRM mining/sales of statistics
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 8
Courtesy of M.Llansades, www.flickr.com/photos/llansades/
Toll-gate dedicates a VIP slot for Taxis
Partnership with an established social network service
Toll-gate provides superior service to Taxis
Focus on the interoperable infrastructure
4
5
6
Model 6: Interoperability Example
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 9
?
Conclusion
13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 10
Social networking is megatrend
Mobility is commonplace
Social networking must get interoperable
THANK YOUFOR YOUR [email protected]
The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.