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My presentation slides from the Social Networking Conference in London, UK on September 24, 2009
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Advances in Mobile Social Networking
Alvin Chin
Member of Research Staff
Mobile Social Networking Group
Nokia Research Center, BeijingSocial Networking Conference, London, UKSeptember 24, 2009
Over 3.9 BillionMobile subscriptions worldwideOver 80%Of the world’s population has coverage1.8 Million+New mobile subscribers are added daily
Over 219 Countries and TerritoriesHave mobile networks
More than 1 BillionNokia devices sold
The Scale is Unparalleled in Human History
Connecting people to what matters, empowers them to make the most of every moment.
Our Vision
To explore technology frontiers, solving scientific challenges today, for Nokia to deliver irresistible personal experiences tomorrow.
Our Mission
•Mobile social networking and vision
•Current trends in mobile social networks and social media
•Gaps and trends in current social networks
•Research issues in mobile social networking
•Mobile social networking at Nokia and Nokia Research Center
•Summary and conclusion
Overview
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Mobile Social Networking and Vision
Wouldn’t it be nice if I could find out
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
•Who are all the people that I have met so far in THIS conference and automatically add their contacts to my phone?
•Who was that person that I met at a meeting last Friday?
•Where is the nearest Japanese restaurant nearby me that my friends recommend that has good sushi and is under 30 Euros?
Why we cannot answer these questions?
We need context!
Why we cannot answer these questions?
We need context!
Mobile social networking: Making the mobile an integral part of your social network and lifestyle
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
distributed content sharing
social networks
sensor networks
pervasive computing
Integrate context and social connections into mobile social networks
Provide integrated experience by fusing physical and digital social interactions through the mobile
From content-based social networking…
Place
Who
Profile
Needs
Hobbies
Where
Environment
Sensing
Atmosphere
Activity
What
Purpose
Social
FamilyFriend
Relative
Schoolmate
Colleague
Interpersonal Relationship Mesh
People
Time Frame
Context Modeling
…to place-based activity social networking
Current trends in mobile social networks and social media
Social networking on mobile
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
•Connecting to your online social networks on your mobile
Location and in real-time
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Nokia Friend View
Loopt
Buddycloud
Gaps and trends in current social networks
Social networks are tedious to maintain
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Serious disconnect between physical and online social networks
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
How many of your Facebook friends are really your friends? (V. Miller, Associated Content, July 27, 2009)
Trends
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
•Marriage of online and offline
•Automated communication and network monitoring, life streaming
•Current social networking sites distribute contacts and communication flow into multiple services, increasing complexity for the user
•Social network portability and creating your own group social networks
•How to use and integrate context into mobile social networking?
•How to use social network for intelligent routing and communication?
•How to build trust into the social network?
•How to recommend relevant people to be your friends?
•How to create innovative applications and services that leverage social networks to help people with their daily activities?
Research problems
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Context enables true mobile social networking
Capture context into social networking applications with NokoScope
Share and discover new places throughmobile augmented reality
Impromptu friend relationships via Friend View
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Social networks allow for intelligent routing and communication
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Community assisted traffic (eg. Mobile
Millennium – NRC, UC Berkeley, NAVTEQ)
Spontaneous mobile ad-hoc networks (eg.
EZeeCom)
Proximity encounters (eg. Nokia Sensor)
Disaster response network
FilmTrust http://trust.mindswap.org/FilmTrust
Trust in social networks
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
A B CtAB tBC
tAC
Modelling trust, Jennifer Goldbeck, 2005
Guanxi
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
•Informal personal connection between 2 individuals bounded by implicit psychological contract to maintain a long term relationship, mutual commitment, loyalty and obligation (X.-P. Chen and C. C. Chen. On the intricacies of the Chinese guanxi: A process model of guanxi development. Asia Pacific Journal of Management, 21(3):, 305-324, 09 2004)
Guanxi is like strong tie in the social network, compared to weak ties in social network theory
Friend recommendations
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
How do I know this friend?
Why should I add him/her?
How do I know this friend?
Why should I add him/her?
Innovative applications using social networks
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Automatic contact synchronization New user interfaces
Emergency response Social gaming
Mobile Social Networking at Nokia and Nokia Research Center
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
Friend View Sports Tracker
Ovi Lifecasting Point and Find
Ovi Contacts
4. Tom never met her, but maybe his friends
met her, so he searches his social
network
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
3. Tom zooms in on the map to find out that she is Zhao Feng, taps ZhaoF to see if he has met her
before5. Ah, Zhao Feng was
the UI manager at the meeting last
week with his colleague Wang,
which he could not make it!
?
Thanks Nokia, I will never forget a person again!
Using social network to find out who a person is from previous meetings
2. Tom uses his phone to find out who that lady is
1. Tom seems to recognize a lady while walking in the hallway but can’t remember
if he met her
Summary and conclusion
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
•Mobile social networking creates new user interfaces and provides immersive user experiences
•Mobile social networking makes the mobile an integral part of your social network and lifestyle
•We have great opportunity to improve humankind with mobile social networking
The Future is Ours to Shape
Social networking forms integrated part of our daily lives
Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center
http://research.nokia.com
Alvin ChinNokia Research Center, [email protected]://research.nokia.com/people/alvin_chinhttp://www.alvinychin.com/blog
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