Mobile phones & Social

NetworkingBy Mydah Raza

Mobile Phone An electronic telecommunications device,

often referred to as a cellular phone or cellphone. Mobile phones connect to a wireless communications network through radio wave or satellite transmissions. Most mobile phones provide voice communications, Short Message Service (SMS), Multimedia Message Service (MMS), and newer phones may also provide Internet services such as Web browsing and e-mail.

Total population Cellphone users

United States Cellphone Statistics (2012)

94% of adults (18-44) own a mobile device

72,400,000 American’s have a mobile phone that allows them to browse the internet

52% mobile users actively browse the internet on their mobile device

0

50

100

150

200

USA; Smart phoneusers

63 93.1 115.8 137.5 157.7 176.3 192.4

2010 2011 2012 2014* 2014* 2015* 2016*

Number of smartphone users in the U.S (in millions)

Smart phone users (2012)

60

5464

57Access socialnetworking sitesGet info related tojobGet consumer info

Get political news

US Mobile Internet users & penetration

0

20

40

60

80

100

120

140

160

2008 2009 2010 2011 2012 2013 2014

Mobile InternetUsers% of mobile phoneusers% of population

Market share held by the leading mobile internet

browsers in the U.S

05

101520253035404550

2009 2010 2011 2012 2013

IphoneAndroidIpod TouchBlackberry

Mobile Social Networking

US Mobile Social Network UsersMillions & % change

020406080

100120140160180200

2009 2010 2011 2012 2013 2014 2015

Users (Millions)% change

Time spent on social media (total minutes, in billions)

July 2011 vs July 2012

0

10

20

30

40

50

60

70

80

Mobile webMobile appMobile web+ app

PC

Jul-11Jul-12

Share of mobile time by activity (Jan 2013)

14.1

10.25.5

5.3

4.4

3.3

2.8 0.9

TextSocial NetworksDialerEmail/IMMusicBrowserMaps/location appsCamera

US Mobile Social Network Users

0

20

40

60

80

100

120

140

2010 2011 2012 2013 2014

Users (Millions)

% of mobile phoneusers% of population

Mobile phone users of any age who use a social network via mobile phone at least once per month.

The increasing number of mobile phone users has led to the increasing number of people using mobile internet.

This has further led to an increase in mobile social networking.

55% of social networking consumption occurs on a mobile device.

Bibliography 1. http://www.webopedia.com/TERM/M/mobile_phone.html2. http://www.steadyrain.com/digital-clarity/infographics/mobil

e-america.aspx3. http://www.pewglobal.org/2012/12/12/social-networking-pop

ular-across-globe/4. http://www.emarketer.com/Article/Half-of-Mobile-Users-Web-

Enabled-by-2013/10078585. http://www.statista.com/statistics/184300/market-shares-of-

mobile-browsers-in-the-us-since-2009/6. http://therealtimereport.com/tag/social-network/page/2/7. http://www.marketingcharts.com/wp/interactive/mobile-is-driving-

growth-in-social-media-consumption-25185/8. http://www.marketingcharts.com/wp/interactive/10-of-mobile-time-

devoted-to-social-networking-20-to-messaging-26022/attachment/nielsen-share-of-mobile-time-by-activity-january2013/

9. http://therealtimereport.com/2012/08/09/nearly-half-of-us-mobile-owners-will-use-mobile-social-networking-by-2014/

10. http://www.marketingcharts.com/wp/interactive/55-of-social-networking-consumption-occurs-on-a-mobile-device-27327/