Esri UC 2014 | Technical Workshop |

Great Story Maps and

How to Emulate ThemAllen Carroll, Moderator

Anne Reynolds, Michael Lippmann,

Carrie Tropasso, Doreen Whitley

Esri UC 2014 | Technical Workshop |

Our Storytellers

• Anne Reynolds Cape Cod Commission

• Michael Lippmann Blue Raster

• Carrie Tropasso Pennsylvania DNR

• Doreen Whitley National Audubon Society

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |Esri UC 2014 | Technical Workshop |

Co-Founder & Principal, Blue Raster@leepmon

Michael Lippmann

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

• What makes a good Story Map?

- Easy to consume

- Human connection

- Photos

- Video/audio

- No layer lists to toggle on/off

- This is not 1990’s GIS

• Teach the user something new, quickly.

Creating a Story Map is a Process

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

•Gather your ingredients first

- What are you trying to tell?

- How will it engage users?

- Subject matter expertise

• Are your ingredients prepped?

- Data/shapefile

- Title

- Copy

- Images/Videos

- Project sponsor who will publish it

Great Story Maps and How to Emulate Them

Recipe for a Successful Story Map Project

Esri UC 2014 | Technical Workshop |

• Component parts

- Compelling title

- Description in 1 sentence

- we live in 140 character world

• Visual design

- Human element-

photos/video

- Easy to consume

• What are we mapping?

Blue Raster Story Map Starter Kit-

1 page of questions to accelerate the process

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

These are not story maps.

Great Story Maps and How to Emulate Them

Communicate without toolbars

and layer lists.

Esri UC 2014 | Technical Workshop |

•Minimal

interaction to

“get the point”

•No layer lists or

complex

interfaces

Rule of One Click

Great Story Maps and How to Emulate Them

Curate your story

Esri UC 2014 | Technical Workshop |

• Rapidly get your data online for exploration

Tool for Success - Esri Maps for Office

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

Smithsonian Folklife Festival – Traditions of the World

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

Smithsonian Folklife Festival – Story Map #2 – Reused template

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

Amnesty International “Will I Be Next?” – uses Esri GeoBlog

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

Poverty in School Age Children between 2005-2011 for School Districts

Great Story Maps and How to Emulate Them

Esri UC 2014 | Technical Workshop |

• Understand the Go Live Rules –

- Approval process?

- Story Maps can be scary

• Test across all browsers and

mobile devices

• Perishable- Ship Early, Ship Often

• Plan for the next one…

Successful Go Live!

Great Story Maps and How to Emulate Them