Esri® Maps for IBM Cognos®

The Power of Esri Location AnalyticsEsri® Location Analytics enables you to visualize and analyze your data in new ways.

• Go beyond basic mapping by aggregating large volumes of data into easy-to-understand geographic clusters or mapping your data by regions, including your own custom sales territories.

• Enrich your data with location-based demographics and lifestyle information—literally create a clearer picture of who your customers are and how you can connect with them.

• Use the map as a new analytical tool for drilling deeper into your data by performing simple queries or modeling scenarios to answer complex questions.

• Collaborate using maps by securely sharing them between other business systems and across departments within your organization.

Designed for IBM Cognos Report AuthorsIBM Cognos® report authors are accustomed to dragging report objects, such as lists, cross-tabs, and charts, from a palette of tools onto a report canvas to build Cognos reports. Esri Maps for IBM Cognos extends this list of tools with the Esri map, which provides access to Esri mapping capabilities within

Cognos. The Esri map is directly integrated into Esri Maps for IBM Cognos Report Studio.

• Place the map into a report just like any other report object.

• Easily adjust the size of the map within the dashboard.

• Control the look and feel of the map in a report.

• No new skills or custom coding is required.

Built for the EnterpriseEsri Maps for IBM Cognos is integrated with the Esri cloud—a powerful location platform that enables you to create, organize and securely share your maps throughout the enterprise. The Esri cloud provides a wealth of content including a variety of beautiful basemaps, reference maps, and demographic maps. Routing, geocoding, drive-time analysis, and other location services are also included. In addition, you can search for more content made available by the extensive Esri cloud community.

• Create and share your interactive maps on-demand.

• Keep ownership rights for all your data.

• Deliver maps with read-to-use apps for any device.

• Browse the Marketplace for more apps and data.

Powered by ArcGIS®

Create—Map your business data in seconds and instantly gain new insights.

Enrich—Easily add map layers for extra context to make more informed decisions.

Collaborate—Securely share your maps with colleagues or customers using simple URLs.

Understand where your sales, competitors, assets, and opportunities are located and make better business decisions.

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What can you do with Esri Maps for Cognos?

Cluster Map

Data Enrichment

Drive-Time Analysis

Share Your Maps

Go beyond Basic MappingWith Esri Maps for IBM Cognos, it’s as easy to make a map as it is to make a chart. Now, in just a few clicks, you can make sense of large volumes of data using tools for clustering, heat mapping, data aggregation, and color coding.

Perform Map-Driven AnalysisEsri Maps for IBM Cognos provides you with a new analytical tool for map-driven analysis—from performing spatial queries, such as drive-time analysis, to determining spatial anomalies in your data with hot spot mapping to using spatial modeling for predicting performance.

Enrich Your ViewYou can bring more meaning to your maps by adding data-rich layers for demographics, lifestyles, consumer spending, market potential, crime statistics, landscape information, and much more. And you can add these statistics back into your spreadsheets for further processing.

Collaborate Using MapsYou can get the entire enterprise synced up with location analytics by sharing access to dynamic, interactive maps in websites, on smartphones and tablets, in presentations, and with virtually any business system your organization uses.

esri.com/IBMCognos

Looking for a location analytics strategy for IBM Cognos? Call Esri at 1-800-447-9778.

Esri Maps for IBM Cognos gives you direct access to powerful yet easy-to-use spatial analytics.