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What is FSMS? Thursday 08 September 2011

FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

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Page 1: FSMS Mobile Advertising

What is FSMS?

Thursday 08 September 2011

Page 2: FSMS Mobile Advertising

What is FSMS?

A single web and mobile interface that handles users’ sms,

facebook and twitter communication

in one convenient stream

Thursday 08 September 2011

Page 3: FSMS Mobile Advertising

FSMS Community

Thursday 08 September 2011

Page 4: FSMS Mobile Advertising

FSMS Community

250,000 registered users

Thursday 08 September 2011

Page 5: FSMS Mobile Advertising

FSMS Community

250,000 registered users50,000 new registrations every month

Thursday 08 September 2011

Page 6: FSMS Mobile Advertising

FSMS Community

250,000 registered users50,000 new registrations every month2,000,000 messages sent per month

Thursday 08 September 2011

Page 7: FSMS Mobile Advertising

FSMS Community

250,000 registered users50,000 new registrations every month2,000,000 messages sent per month50% enrolled as students at University or Technicon

Thursday 08 September 2011

Page 8: FSMS Mobile Advertising

Why is it so popular?

Thursday 08 September 2011

Page 9: FSMS Mobile Advertising

Why is it so popular?

Anyone can SMS for free

Thursday 08 September 2011

Page 10: FSMS Mobile Advertising

Why is it so popular?

Anyone can SMS for freeOne single communication stream for all channels

Thursday 08 September 2011

Page 11: FSMS Mobile Advertising

Why is it so popular?

Anyone can SMS for freeOne single communication stream for all channelsAnytime anywhere convenience

Thursday 08 September 2011

Page 12: FSMS Mobile Advertising

Demographics - Age Profile

Thursday 08 September 2011

Page 13: FSMS Mobile Advertising

Demographics - Age Profile

Under 162%

Age 16-2464%

Age 25-3428%

Age 35+5%

Thursday 08 September 2011

Page 14: FSMS Mobile Advertising

Demographics - Gender split

Thursday 08 September 2011

Page 15: FSMS Mobile Advertising

Demographics - Gender split

Male45%

Female55%

Thursday 08 September 2011

Page 16: FSMS Mobile Advertising

Demographics - Geo Distribution

Thursday 08 September 2011

Page 17: FSMS Mobile Advertising

Demographics - Geo Distribution

0 20000 40000 60000 80000

Gauteng

Western Cape

Kwa Zulu Natal

Eastern Cape

Limpopo

Free State

Mpumalanga

Northwest

Northern Cape

Thursday 08 September 2011

Page 18: FSMS Mobile Advertising

Advertising Opportunities

Thursday 08 September 2011

Page 19: FSMS Mobile Advertising

Call to Action - SMS Tags

Thursday 08 September 2011

Page 20: FSMS Mobile Advertising

Call to Action - SMS Tags

Thursday 08 September 2011

Page 21: FSMS Mobile Advertising

Call to Action - SMS Tags

Target by age, gender and location

Thursday 08 September 2011

Page 22: FSMS Mobile Advertising

Call to Action - SMS Tags

Target by age, gender and locationFilter by keywords and time band

Thursday 08 September 2011

Page 23: FSMS Mobile Advertising

Call to Action - SMS Tags

Target by age, gender and locationFilter by keywords and time bandTerminate on mobisites, surveys or rich media files

Thursday 08 September 2011

Page 24: FSMS Mobile Advertising

Branding - Graphic Banners

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Page 25: FSMS Mobile Advertising

Branding - Graphic Banners

Thursday 08 September 2011

Page 26: FSMS Mobile Advertising

Branding - Graphic Banners

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Page 27: FSMS Mobile Advertising

Why advertise on FSMS ?

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Page 28: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertising

Thursday 08 September 2011

Page 29: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accurately

Thursday 08 September 2011

Page 30: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accuratelyMinimise wastage

Thursday 08 September 2011

Page 31: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quickly

Thursday 08 September 2011

Page 32: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response rates

Thursday 08 September 2011

Page 33: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response ratesGet prompt & accurate campaign analysis

Thursday 08 September 2011

Page 34: FSMS Mobile Advertising

Why advertise on FSMS ?

Be relevant in conversational advertisingTarget accuratelyMinimise wastageDeploy quicklyEnjoy above average response ratesGet prompt & accurate campaign analysisBuild lasting relationships with consumers

Thursday 08 September 2011