Mobile Advertising

Who?

How?

What?

Agenda

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Mob Adv: concept

The use of the mobile internet as a marketing tool is growing at a rapid pace worldwide.

Mobile Advertising executions can be text or graphic banners, multimedia ads served onto MobileTV or via video, branding and sponsorship opportunities as well as mobile search by keyword or mobile directory advertising.

Interactive Advertising

The essence

What?

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interact Highlights

Who?interact as a solution integrator selects the

best technical solutions and servicesto be implemented and integrated into the MNO infrastructure.

Based in Rome, founded in 1995,since 2005 working with OT Group implementing CMS and Streaming solutions worldwide, thanks also to the partnership

with .

In 2009 interact set up a branch office in Cairo.

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Amobee Highlights

Who?Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through

advertising revenues.Proven experience of multiple channel launches (WAP,

Applications, SMS, Video etc.).

70+ Employees (60+ in R&D and Operations).Commercial offices in San Francisco, London and Paris

Strong financial backgroundGroup Contract with Vodafone and Telefonica

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Presence

Together!

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Solution description

How?Solution overviewMulti-channelAdv Agencies: value of local market knowledgeReportingUser profilingBusiness models available

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SDP and Ad Server

AD

SERVER

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Sell sideBuy side

The Ecosystem

Interactive Advertising

The facilitation

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» All mobile ad inventory types: video, messaging, music, apps, games, WAP, etc… using one holistic ad-server.

» All facets of Ad Operations: campaign management, targeting and reporting tools.

» Support all sales channels - remnant inventory management.

Holistic

» Distributed architecture (Java based Service Logic Execution Environment running on Tomcat servers).

» Carrier grade infrastructure (using Oracle, NetApp storage, Cognos and hosting by Equinix Amsterdam).

Telco Grade

Flexible» No two deployments are the same: from business model to

deployment type to ad selection algorithms.» We tailor each deployment to suit the specific local ecosystem.» Proven track record integrating with enabling vendors.» From low touch to full blown integration.

Holistic Solution for Mobile Operators

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Report to client

Forw

ard

rem

nant

In

vent

ory

Customer reports

Ad Selection and Delivery

Internal reports

Trafficking CareLoad

Creatives

Feed Campaign

Ope

rato

rA

genc

y

Media Sell

MediaBuy

Media Product Planning

Creative planning

Media planning

I/O creatives

Payments

Analyze reports

3rd party tagTracking

3rd Party Agency Ad Server

Accountability

Yield management and optimization

Efficiency

Mobile CentricYield

Management and Efficiency

Business Flow

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A Multi-Channel Solution

Wap Portal

What are you up to tonight?

*Ad* MacbookAir. The thinnest Notebookhttp;//wap.apple.com

MessagingApplication

& WidgetAudio/Video Streaming

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Ad Agencies: management

Local vs Global Agencies

Advanced Tools for Agencies

Training and Editorial Support

» Local agencies can target the subscribers easily, having a better knowledge of the market

» interact has privileged relationships with key market players

» Easy to Use interfaces for creation and tracking of campaigns

» Support of 3rd Parties tags

» interact & Amobee will help with production guidelines and best practices

» Full service as an option for operation start up 13

» Clear and relevant performance analysis» Based on Cognos 8 Business Intelligence

platform and Oracle DB

» The reporting module provides roles based access to all key system KPIs: Campaign, inventory, MIS for all inventory types via a web based interface

» Key features:Scheduling and auto-triggering based on thresholdsCustomizable queries and ‘at a glance’ dashboards with drilldown‘Near live’ data – collection every hourGraphical reportingHighly scalable

Business Intelligence & Reporting

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SDP is able to manage the user profiles, thanks also to the integration

with the MNO infrastructure

More info = better targeting

User Profiling

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Profiling, Targeting & Ad Selection

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» A to Z solution to manage user profiles: from Opt-in to Ad Selection

» Multi-channel approach: from collection to delivery

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Business Model Available

In House Solution: deploy the solution in your data centerbetter control, improved latency, increase your knowhow

Shared ASP mode: hosted in Amsterdamreduced impact on your infrastructure, better time to market

Dedicated ASP mode: hosted next to you thanks to interact & Amobee expertise, leave the management to us but have your own solution for mobile advertising

Choose your starting point!

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Thank you!

interact SpAVia Angelo Bargoni, 78000153 – Roma, ItalyTel. +39 0658318301Fax +39 0658318303

E-mail: sales@interact.itwww.interact.it