MOBILE DISPLAY ADVERTISING

SPECIFICATIONS

MOBILE DISPLAY ADVERTISING Specifications WEB.DE, GMX, 1&1 & auto-service.de

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Content General Notes on Creation and Delivery ...................................................................................................................................... 3

Special considerations for Video Ads ........................................................................................................................................... 4

Specifications Mobile: Standard Ads ............................................................................................................................................ 5

Specifications Mobile: Premium Ads............................................................................................................................................. 7

Specifications Mobile: Video ....................................................................................................................................................... 16

Specifications Mobile: Exclusive Media ...................................................................................................................................... 17

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GENERAL NOTES ON CREATION AND

DELIVERY

All ad formats need to labelled accordingly.

This informs users that it is an ad, not editorial content.

-w- in one of the four corners, high-contrast type color, min. 9 pt.

If the label is missing, United Internet Media reserves the right to insert it.

Terms of delivery

All ads need to correspond to the defined specifications. United Internet Media will not correct or use any non-compliant elements.

All ad formats are subject to an internal approval process.

Please use maximum three creatives at Exclusive Media. UIM has to be informed previously about the amount of creatives.

Please send standard motifs no later than three working days prior to the start of the campaign to [email protected]. Special ad formats are to be submitted five working days in advance to ensure smooth delivery.

Please contact your Sales Representatives or Media Campaign Manager if you have any questions.

We require the following from our advertisers:

Name of advertising client

United Internet Media IO number

Alt text (if applicable)

Destination URL (works and leads to a fully functional website)

Tags from third-party providers (if applicable)

Detailed trafficking instructions (third-party providers): All advertising material can be provided as tags in the form of iframes or as scripts. If provided as a script, please note that the tags may not contain any self-derterming positioning. If the advertising material is composed of two or more parts, the numer of tags has to match the number of intended advertising material. Tags from third-party providers have to be activ at sight to ensure a thorough check before publishing them.

Retina resolution

The images should be created twice as large to ensure that the ads have a high-quality appearance. If this isn’t possible, please deliver them in their actual final size. For example, a Mobile Banner is to be created in 600x150 pixels with an image size of 300x75 pixels.

<a href=„url" target="_blank"><img src="imagesource" style="border:0;height:75px;width:300px;" /></a>

This integrates an image in retina resolution. The specified size should be the actual display size (half). The same applies for any third-party ads delivered.

mailto:[email protected]

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SPECIAL CONSIDERATIONS FOR VIDEO

ADS

Please deliver the following for in-page video ads (current options: Mobile Medium Rectangle Video Ad, Mobile Interstitial Video Ad, Mobile Floor Video Ad):

Example: Mobile Medium Rectangle Video Ad

Background graphic / ad

Please deliver the background graphic in the specified dimensions, file size and file format. It should be designed in such a way that the video will not cover any essential content (with available space for the video if necessary). Example: Mobile Medium Rectangle: 600x500 pixels (retina)

Video Video format: 16:9 (600x340 pixels) or 4:3 (600x450 pixels) Max. length: 30 seconds (we recommend 20 seconds) If the video is integrated via our ad server, we need the raw video in the form of a high-resolution AVI, DV, MPEG2, WMV, MOV or MP4 file. Be sure to deliver the best-possible version of the digital output material. To ensure ideal image quality, the resolution of the raw file should be at least as high as that of the output format, and the bit rate should be over 7 MBit/s. United Internet Media is responsible for encoding. Please be sure to deliver video material without any technical credits, or black, white or otherwise empty frames. To make the strongest impact, the ad starts and finishes with video and sound. Click commands are possible. No autoplay.

Video coordinates We need the coordinates of the top left pixel of the video because it can be placed anywhere on the background graphic.

Video poster / style The video poster is displayed when the video is not playing, e.g. prior to starting. Retina dimensions: 16:9 (600x340 pixels) or 4:3 (600x450 pixels) File format: jpg, gif Max. file size: 40 kb

Clickout graphic Ideally, the clickout graphic should be a part/excerpt of the background graphic. Retina dimensions: 16:9 (600x340 pixels) or 4:3 (600x450 pixels) File format: jpg, gif Max. file size: 40 kb

Background graphic and video poster Background graphic and click-out graphic

www.united-internet-media.de www.united-internet-media.de

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SPECIFICATIONS MOBILE: STANDARD ADS

Mobile Banner 6:1 Mobile Banner 4:1 Mobile Banner 2:1

Ad size Retina dimensions

300x50 pixels or 320x50 pixels 600x100 pixels or 640x100 pixels

300x75 pixels 600x150 pixels


File format jpg, gif, HTML5 jpg, gif, HTML5 jpg, gif, HTML5

Max. file size Retina

15 kb 30 kb

15 kb 30 kb

20 kb 40 kb

Mobile Banner 6:1 Mobile Banner 4:1 Mobile Banner 2:1

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SPECIFICATIONS MOBILE: STANDARD ADS

Mobile Banner 6:1 Mobile Banner 4:1 Mobile Medium Rectangle (Spot)


300x50 pixels or 320x50 pixels 600x100 pixels or 640x100 pixels



File format jpg, gif, HTML5 jpg, gif, HTML5 jpg, gif, HTML5


15 kb 30 kb

15 kb 30 kb

25 kb 50 kb

Optional: Video

For delivery see page four: Special considerations for video ads

Mobile Ad Bundle

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SPECIFICATIONS MOBILE:

PREMIUM ADS

Mobile Slider Banner Mobile Sticky Banner Mobile Baseboard Ad


Depending on the ad format E.g. 300x150 pixels E.g. 600x300 pixels



File format E.g. jpg, gif, HTML5 jpg, gif, HTML5 jpg, gif, HTML5


E.g. 20 kb E.g. 40 kb

15 kb 30 kb

15 kb 30 kb

Special considerations Mobile Slider Banner is enabled for all ads (except Interstitial and Expanding-Formats). Up to three motifs rotate automatically with own destination URL (3 seconds). Corresponding pictures and URL are needed.

Mobile Slider Banner Mobile Sticky Banner Mobile Baseboard Ad

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PREMIUM ADS

Mobile Carousel Ad

Ad size

Depends on choosed presentation: Ad with text: 400x330 px (Retina) max. 30 characters modular text (incl. space character; with Button) max. 50 characters modular text (incl. space character; without Button) Ad only: 400x460 px (Retina). Header with Ad: 400x360 px (Retina) Header with Ad and text: 400x240 px (Retina) max. 30 characters modular text (incl. space character; with Button) max. 50 characters modular text (incl. space character; without Button)

File format jpg, gif, HTML5


15 kb per single Ad 25 kb per single Ad

Special considerations Up to 6 different ads can be displayed. The user sees the full range of ads displayed within the caroussel ad by wiping through it. We recommend to provide a Call-to-Action Button on the ad and deliver the Ads in Retina dimensions. To provide an anambiguous assignement of picture and text, please mind to name the Ad and the text distinct. Click here for further information.

Mobile Carousel Ad

http://www.united-internet-media.de/de/produkteundloesungen/branding/mobile-formate/mobile-premiumformate/mobile-carousel-ad/

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PREMIUM ADS

Mobile Medium Rectangle (Spot)




Max. file format Retina

25 kb 50 kb

Optional: Video For delivery see page four: Special considerations for video ads

Mobile Medium Rectangle (Spot)

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PREMIUM ADS

Mobile Banner 1:1 (Spot)




Max. file format Retina

50 kb 100 kb


Mobile Banner 1:1 (Spot)

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PREMIUM ADS

Mobile Interstitial (Spot) Reminderbanner 6:1 or 4:1


300x300 pixels (alternative Mobile Medium Rectangle) 600x600 pixels (alternative Mobile Medium Rectangle)

300x75 pixels or 300x50 respectively 320x50 pixels 600x150 pixels or 600x100 respectively 640x100 pixels

File format jpg, gif, HTML5 jpg, gif, HTML5


50 kb 100 kb

15 kb 30 kb

Special considerations Reminderbanner is absolutely needed. The integration of a counting pixel is possible. Interstitial will be viewability for 6-7 seconds and close automatically. The Close-Button is inserted by UIM. We set a rich media capping of minimum 1 per day (MEWs) or 1 per week (Apps).

Optional: Video For delivery see page four: Special considerations for video ads. The auto-close feature is disabled, so the video can be played completely.

Mobile Interstitial (Spot) Reminderbanner 6:1 (Mobile Portal only)

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PREMIUM ADS

Mobile Banner 4:1 Mobile Banner Expanded






15 kb 30 kb

20 kb 40 kb

Special considerations Pushdown Ad is minimizing after 3-4 seconds.

For best realization of your creative idea UIM offers two ways for creating a Pushdown Ad:

Two Ads which will be displayed one after another

One Ad which expands over half content.

Mobile Pushdown Ad

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PREMIUM ADS







15 kb 30 kb

50 kb 100 kb

Special considerations UIM will add an arrow at the head of the 4:1 Ad to illustrate users the possibility to expand the ad to full size.

For best realization of your creative idea UIM offers two ways for creating a Mobile Floor Ad:

Two Ads which will be displayed one after the other.

One Ad which expands to full size.


Mobile Floor Ad (Spot)

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PREMIUM ADS

Mobile Video Native Teaser


Teaser picture: 100x100 pixels Click-out graphic / Video poster: dimensions like video e.g. 300x240 pixels Max. 20 characters heading (incl. space character) Max. 50 characters modular text (incl. space character) Picture: 200x200 pixels Click-out graphic: 600x480 pixels

File format static PNG, GIF, JPG


Teaser picture: 10 kb Click-out graphic / Video poster: 25 kb Teaser Picture: 20 kb Click-out graphic / Video poster: 50 kb

Video Video size max. 300x250 pixels, resolution minimum like video, bitrate should be over 7 MBit/s, max. length: 30 seconds (we recommend 20 seconds) Video file: HTML5-Video with high-resolution MP4, OGG, WebM-File Please be sure to deliver video material without any technical credits, or black, white or otherwise empty frames. To make the strongest impact, the ad starts and finishes with video and sound. Click commands are possible. No autoplay.

Mobile Video Native Teaser

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PREMIUM ADS

Mobile Native Teaser


Picture: 300 x 250 pixels – will be cut to the ratio of 1:1 Max. 25 characters heading (doublespaced incl. space character) Max. 45 characters modular text (triple-spaced incl. space character) No special characters, no exclamation mark. Picture: 600 x 500 pixels

File format Static gif, jpg, png


20 kb 40 kb

Special considerations For pointing out the advertising character UIM will insert your partner-name over the text and a promotion-bar next to the Teaser. Therefore, please mention us your partner-name. You will find the specifications for Mobile Advertorial among Native Advertising.

Mobile Native Teaser

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VIDEO

Mobile Pre-Roll


750x576 pixels

File format AVI, DV, MPEG2, WMV, MOV, MP4


- -

Video-length Max. 30 seconds (recommended: 20 seconds)

Bitrate Min. 7 Mbit / sec

Special considerations The clickout only works on the Android operating system.

Digital raw material should be delivered at best quality and without idling (spot is starting and ending with picture and sound).

Encoding is executed by UIM.

Click-commands are possible.

Mobile Pre-Roll

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EXCLUSIVE MEDIA

Homepage Event Mobile Banner 4:1 Homepage Event Mobile Billboard






15 kb 30 kb

20 kb 40 kb

Homepage Event Mobile Banner 4:1 Homepage Event Mobile Billboard

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EXCLUSIVE MEDIA







15 kb 30 kb

20 kb 40 kb

Special considerations Pushdown Ad is minimizing after 3-4 seconds.

For best realization of your creative idea UIM offers two ways for creating a Pushdown Ad:

Two Ads which displayed one after the other.

One Ad which expands over half content

Homepage Event Mobile Pushdown Ad Logout Event Mobile Pushdown Ad

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EXCLUSIVE MEDIA







15 kb 30 kb

50 kb 100 kb

Special considerations UIM will add an arrow at the head if the 4:1 Ad to illustrate users the possibility to expand the ad to full size.

For best realization of your creative idea UIM offers two ways for creating a Mobile Floor Ad:

Two Ads which will be displayed one after antother.

One Ad which expands.

Optional: Video For delivery see page four: Special considerations for video ads.

Homepage Event Mobile Floor Ad

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EXCLUSIVE MEDIA

Homepage Event Mobile Interstitial Reminderbanner 6:1 or 4:1


300x300 pixels (alternatively Mobile Medium Rectangle) 600x600 pixels (alternatively Mobile Medium Rectangle)




50 kb 100 kb

15 kb 30 kb

Special considerations Reminderbanner is absolutely needed. The integration of a counting pixel is possible. Interstitial will be viewability for 6-7 seconds and close automatically. The Close-Button is inserted by UIM. We set a rich media capping of minimum 1 per day.

Optional: Video For delivery see page four: Special considerations for video ads. The auto-close feature is disabled, so the video can be played completely.

Homepage Event Mobile Interstitial Reminderbanner 6:1

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EXCLUSIVE MEDIA

Mobile WEB.Buster Homepage Optional: Mobile Banner 6:1/4:1






15 kb und 25 kb 30 kb und 50 kb

15 kb 30 kb


-

Mobile WEB.Buster Homepage optional: Mobile Banner 6:1/4:1

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EXCLUSIVE MEDIA

Mobile Medium Rectangle Logout Mobile WEB.Buster Logout



300x75 pixels and 300x250 pixels 600x150 pixels and 600x500 pixels



25 kb 50 kb

15 kb und 25 kb 30 kb und 50 kb


Mobile Medium Rectangle Logout Event Mobile WEB.Buster Logout

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EXCLUSIVE MEDIA

Mobile WEB.Buster XL Reminderbanner 2:1






50 kb 100 kb

15 kb 30 kb

Special considerations We define a rich media capping of minimum 1 per day. A reminderbanner is absolutly neccessary an will be displayed with every further request oft he website. It is possible to use or integrate a counting pixel.

Mobile WEB.Buster XL Reminderbanner 2:1

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SPEZIFICATIONS MOBILE:

EXCLUSIVE MEDIA

Mobile Web.Buster XL Logout


300x300 Pixel 600x600 Pixel



50 kb 100 kb

Special considerations

Mobile WEB.Buster XL Logout

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Do you have further questions?

United Internet Media GmbH

Karlsruhe

Brauerstraße 48

76135 Karlsruhe

München

Sapporobogen 6-8

80637 München

[email protected]

www.united-internet-media.de

For questions about products:

Fabian Gard

E-Mail: [email protected]

Telefon: +49 721 91374 - 1696

For technical questions:

UIM Media Campaign Management

E-Mail: [email protected]

Telefon: +49 721 91374 - 8245





Documents

MOBILE DISPLAY ADVERTISING