Display Advertising 101

Agenda1. What is Display

Advertising2. Traditional Display3. Retargeting4. Social Media Ads5. Display InApp

What is Display Advertising?

Display Advertising is a type of digital advertising that comes in many forms. The most prevalent being banners ads seen across various websites including email platforms, social media sites and other websites you visit on a regular basis.

http://www.lindseyinteractive.com/display-advertising/

Traditional Display

Banner ads are placed across websites such as Yahoo! NBC and Fox News. Visitors see these ads and begin to become familiar with your business.

Retargeting

How Does Retargeting Work?

Social Media Ads

Facebook Advertising

11 Copyright 2015, ReachLocal, Inc. Display InApp

Display InApp Consumers spend over 3 hours per day on mobile devices & 86% of that time in mobile apps

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