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Etsy The effects of Social Media on Art
What is Etsy
• “Buy and sell handmade or vintage items, art and supplies on Etsy, the worlds most vibrant handmade marketplace”
What is Etsy
• A brief history• Started in 2006 by Robert Kalin, Chris
Maguire and Haim Schoppik• Maria Thomas of NPR joined in 2008• 2010 sales went from $180 million to
$314 million• Has expanded from a company of 4
individauals to a staff of 63
Investors
• Investors include Sean Meenan, Spencer and Judson Ain, Union Square Ventures, as well as the founders of Flickr and Delicious
What is Etsy
• Comparable to Ebay, but the company has cultivated a very different feel
• Community based
• "When you get an item from Etsy, there's this whole history behind it," Kalin said. "There's a person behind it."
What is Etsy
• Etsy makes a profit by charging a listing fee of 20 cents per item, and by taking 3.5 % of every sale
• Unusual in that it does not depend on advertising revenue
What is Etsy
• Shopping made fun• Knowing where your item came from
• http://www.etsy.com/shop/LaLaCrystal?ref=seller_info
• Shop by color• http://www.etsy.com/color.php?ref=
fp_nav_colors
Social Media Metrics
Social Media
• Etsy can be found on
• Twitter• Pintrest• Tumblr• YouTube
• http://www.youtube.com/user/etsy/featured
• Its magazine-videocast, "The Storque," often feels like a do-it-yourself business school.
Etsy and the Groundswell
• Talking to the Groundswell
• Listening to the Groundswell
• Engaging the Groundswell• Creates a community• This community is based on art, but not
confined to it
Etsy and the Groundswell
• Redefining who is able to produce and consume art
• Removing industry and corporations from the production of art• Galleries, etc.
Works Cited
• Kalin, Robert (2008-07-09). "The Long View: Rob & Maria". Storque. Etsy. Retrieved 2008-12-08.
• Marion, Fred (2006-08-08). "Etsy may be the coolest, most feel-good way to shop". Cox News Service. Retrieved 2007-12-19.
• Walker, Rob (2007-12-15). "Craft capitalism: Just do it yourself". International Herald Tribune. Retrieved 2007-12-19.