Final Project - Presentation FINAL

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  1. 1. chips theater co. Prepared For: Rand Harmon, Connie Lane University of Colorado at Boulder Prepared By: Michael Bateman, Sarah Baughman, Jake Cahill, Katherine C. McManus 4 May 2013 [THTR 4085] Theater Management, MWF
  2. 2. mission statement The Chips Ensemble intends to further local artists of the Denver-Metro Area by offering a sampling of numerous types of art and shows in a variety-vaudeville style production on a weekly basis. The Ensemble targets a younger demographic with the intention of broadening the horizons and widening the scope of vision toward the diverse and cultured art available in the area through these small samplings of art. We hope to heighten our publics awareness to the art that is readily available and provide opportunities for the demographic to enjoy artistic expression. Chips intends to allow these various acts an opportunity to realize the full versions of what they are performing at the variety shows. This project intends to incorporate the community through sourcing acts from the surrounding region of Boulder which allows our company to interact directly with the public which we will be performing to. This simultaneous system intends to create a communal appreciation of the arts. company goals and objectives 1. Intends to further local artists of the Denver-Metro Area by offering a sampling of numerous types of art and shows in a variety-vaudeville style productions. 2. Intends to broaden the horizons and widen the scope of vision towards the diverse and cultured art available in the area. 3. Intends to incorporate the community through sourcing acts from the surroundings region of Boulder which allows our company to interact directly with the public.
  3. 3. target audience demographics: (Large, Public) Demographics of the University of Colorado at Boulder (2004): In Fall 2004, student enrollment at the University of Colorado at Boulder was 29,258 (including graduates). 4,548 Graduate Students 47% Women 53% Men 67% Colorado Residents 33% Non-Residents 4% International Students 13% Students of Color (4,043) (Small, Private) Demographics of the University of Denver (2013): In Fall 2013, student enrollment at the University of Denver was 11,476 (including graduates). 6,389 Graduate Students Females: 54% Women Males: 46% Men 37% Colorado Residents 63% Non-Residents 9% International Students 15% Students of Color (1,721) Social Media Statistics / Demographics for College Students: 71% of women use social media. 62% of men use social media. 83% of American citizens, ages 18-29 use social media. Household Income: >30K per year: 72% 30K-49K per year: 65% 50-74K per year: 66% 75K + per year: 66% By Population Density:
  4. 4. Urban Location: 70% Suburban Location: 67% Location: 61% By Education Level: High School or Less: 66% Some College: 69% College Degree: 65% By Race: White / Caucasian: 65% African-American: 68% Hispanic: 72% Which networking sites are more appealing to specific demographics? Pinterest: Rural residents, women, whites, some level of college education or higher, middle to higher income. Instagram: African-Americans, Hispanics, urban residents, 18-29 year olds, women. Facebook: Women, 18-29 year olds Twitter: 18-29 year olds, African-Americans, urban residents.
  5. 5. venue plans Fox Theater [Boulder, CO] - Premiere Shows: This would be a prime location for 2 out of the 4 planned shows for the start-up season - see attached forms... Capacity: 625 people. Price: $3,000 / night, with utilities (the board, the lights, and other such technological awesomeness). Seating Allocation / Plan: The Fox Theatre is standing room only. We do have bench seating available on the outer walls of the room - however these are first come, first serve. Other / Miscellaneous: ... The Fox Theatre is standing room only. We do have bench seating available on the outer walls of the room - however these are first come, first serve. BlackBox Theater [ATLAS, Boulder CO] - Teaser Shows: This would be a secondary location for different teasers in regards to the 2 out of 4 shows that would be performed during the start-up season - see attached forms... Capacity: 150-200 people (with thrust theater). Price: Free for University of Colorado at Boulder students... Seating Allocation / Plan: There are fold-out / extendable seats in the ATLAS building that create a thrust-esque set up. Other / Miscellaneous: The two-story, 2,700- square-foot Black Box Studio performance space, located in the basement level 2 of the ATLAS Building, is designed to provide digital technology for interdisciplinary performances that combine musicians, dancers, visual artists and technology, visiting artists, Web casts, interactive audio and visual performances, student and faculty video production, and creative digital cinema... In this state-of-the art environment, students and faculty can seamlessly merge creative endeavors with the latest in digital technology. Bluebird Theater [Denver, CO] - Premiere Shows: This would be a prime location for 2 out of the 4 planned shows for the start-up season - see attached forms...
  6. 6. Capacity: 700 Price: $3,000 / night, with utilities (the board, the lights, and other such technological awesomeness). Seating Allocation / Plan: The seating consists of flat as well as balcony seating. University Theater [Boulder, CO] - Teaser / Fundraising Fun Show: This would be a good location for a fundraising show, or a fun preview to get the word out about the company; this can work with films as well - summer movies are shown there, as well, so that technology is available. Capacity: 400ish people...? Price: $0; this is a free admission kind of thing... Seating Allocation / Plan: Is is a round-esque auditorium with seating locations, as well as a pit esque area for standing around the stage. Bandshell Auditorium [Boulder, CO] - Teaser Show: This would be a good location for teaser shows, for 2 out of the 4 planned shows for the start-up season - see attached forms... Capacity: 400 Price: $300 / night,
  7. 7. staffing / salary plans: Staffing Plan: This staff / organization is completely student run, so it involves many, well, students. Some University staff may be involved, as well, as part of an administrative or counseling sort of board (see below). Board of Trustees: If at all possible, this organization will be a non-profit (it is student run, for humanistic reasons - the promotion of local, student art through a vaudevillian style variety show); thus, it will be produced by a Board of Trustees (who could potentially be professors at the University of Colorado at Boulder in the School of Arts and Sciences). Programming Manager: This person is in charge of finding and booking the various talents from around the area, through use of an Assistant Programming Director and some Booking Agents. However, as this is an extremely personal public-relations sort of position, its crucial that the guest talents have a very personal relationship with the Programming Manager, as it is they who are running the entire gig, and the guest artists want to feel as though they belong and are welcome. Its important to keep good relationships with guest artists so that they will return or speak highly of the organization. This role, therefore, is crucial for the growth of the company. From booking the talent, this position is also responsible for passing along any crucial information about specific guest artists to the Production Manager, who will handle the artists accordingly during the dress rehearsal and show time; their job is the keep the clients happy! Their bookings are important, as they are the closest thing to artistic direction that the company will have - who they book will decide the flavor of the show. Assistant Programming Director: A potential assistant for the Programming Manager - although the Programming Manager job is ultimately up to them, its important that they have an assistant to help out in any sticky situations - its a very important job, and they need assistance! This could potentially be an internship-esque position for any student interested in producing.
  8. 8. Booking Agents: Maybe 2-3 at most, but potentially people who go out in the region and actively search out talent in the various areas around the county or town. They report their findings to the Programming Manager (in accordance to what the Programming Manager is looking for). Financial Director / Accountant: This person will be in charge of anything involved financially with the company, including accounting, donations (if given), grants, etc... Production Manager: This person will act as a talent liaison between the guests and the Programming Manager, along with the rest of the Production Staff - whatever information the Programming Manager passes along is implemented and fully communicated with the rest of the production staff. They are in charge of any aspect of the production regarding the putting up of the show - stage managing staff, guest comfort, etc... Facilities Manager / Liaison: This person facilitates any communication between the company and the facility in which the company is using for this particular show (in the companys infancy, renting a location is the cheapest and easiest way to use a space). This person does not have anyone working underneath them as this position requires a great mount of personal relationships between the person and the facilities in which the company intends to rent for specific reasons. Because the company is renting, the facilities management - such as box office sales, security, etc... will all, potentially, be available. If not, other arrangements can and will be made by the Production Manager and Programming Manager (see below.). Stage Manager: This person is the companys own personal Stage Manager that oversees all operations during the production. They are the show manager - they run the show during dress rehearsals and the actual performance; handle all of the shows and make sure that they run smoothly.
  9. 9. Assistant / Apprentice Stage Manager: This is another internship- esque position that is the assistant in any way possible to the stage manager him/herself. Stage Hands / Technicians: Most of these positions are on an on-call basis only, as - depending on the venue and scale of production - the amount of assistance needed may vary. There can be 2-3 permanent stage hands that will be on duty during every performance, but only if the facility that the company rents does not provide staff. Marketing Director: This person is in charge of all aspects of marketing, publicity and promotion, overseeing such aspects such as social media, publications and guest and public relations. This person must be well versed in all aspects of marketing, as this is one of the most crucial aspects of the entire operation - marketing to the right audience. Social Media Consultant / Director: In charge of all aspects of the world- wide-web and social media outlets, including but not limited to Facebook, Twitter, Instagram, etc... this may also make this person the companys official websites web master. Any marketing strategies utilized on any of these technology-based aspects, therefore, is up to this person. Publicist: This person is in charge of anything relating to print for the company, including but not limited to flyers, posters, articles and anything with text (including anything put on the internet - so, they work in coordination with the Social Media Consultant / Director, as well). They also write / proofread any press releases that may got out to the public. Guest-Public Relations / Promotions: This person is in charge of marketing in regards to any of the offers or promotions that are offered through the company, which include promotions and offers in conjunction with other local companies (i.e. a deal made with Cosmos Pizza for a free slice of pizza with proof of purchase of a company ticket to a company event). They facilitate these promotions and also coordinate with other marketing directors to make such promotions well known.
  10. 10. Worker Bee Marketing Interns: Ideally, from 3-4 people who run around chalking campus, dropping fliers, etc... this is an internship- like experience for those looking for any marketing experience. Salaries: With a company such as this one, finances are constantly fluctuating, and how much people get paid is really dependent upon whether or not the company is successful, what kind of audience the company expects to have each week, how much revenue comes in, and how much overhead cost there is (facility renting, food, promotions, marketing, etc...). However, because this would hopefully qualify as a non-profit organization, grants may be available to help alleviate some of the overhead cost... The following salary descriptions are assuming that the budgetary plan of Chips is successful... Board of Trustees: unpaid, volunteer work. Financial Director / Accountant: $500/show, for 4-5 hours of work, on a show- per-show basis, just to solidify finances and to keep the company financially current. Production Manager: $3,000/season (four season). Facilities Manager / Liason: $1,000/show - $4,000/season. Stage Manager: $500/show - 3 day commitment per show. Assistant Stage Manager: Intern / volunteer / unpaid work. Stage Hands: come with the facility - we dont pay them! Marketing Director: $2,000/season - produce / make flyers, etc... 3 weeks of marketing before each show, 12 days of work. Publicist: unpaid / internship work / not necessary. Guest Promotions: unpaid internship work / not necessary. Social Media Consultant / Webmaster: internship / unpaid. Worker Bee Marketing Interns: unpaid, volunteer interns. Programming Director: $1,000/season. Assistant Programming Director: unpaid internship / volunteer. Booking Agents: unpaid internship / volunteer.
  11. 11. staffing outline !
  12. 12. marketing / promotional statistics Social Media Statistics: Pinterest: Over 80 percent of pins are re-pins. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. Out of 17 million brand engagements, 15 percent occurred on the brands boards and 85 percent occurred elsewhere on Pinterest. Instagram: Users on Instagram spend 257 minutes using the app, as opposed to the 169.9 minutes spent on Twitter in August 2012. 40 percent of brands have adopted Instagram for marketing. Of the top brands, 20 percent surveyed had 10,000 or more followers. Top 5 Hashtags on Instagram: #love #instagood #me #tbt #cute Facebook: 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. 80 percent of social media users prefer to connect with brands through Facebook. 25 percent of users on Facebook dont bother with any kind of privacy control. 1,000,000 websites had integrated with Facebook. 23% of users check thei...