ETERNUS – The ‘New Kid On The Block’

VISIT 2010 – Fujitsu Forum Europe 1

Virtualization & Automation – Room 13a

Shapingtomorrowwith you.

ETERNUS –The ‘New Kid On The Block’with you.

Dr. Helmut BeckVice President Business Development for Datacenter Systems, Fujitsu Technology Solutions

9:00 h9:00 h

VISIT 2010 – Fujitsu Forum Europe

3

ETERNUS –The ‘New Kid On The Block’

Dr. Helmut Beck Vice President Business Development Data Center SystemsVice President Business Development Data Center Systems

INTERNAL USE ONLYINTERNAL USE ONLY 4 Copyright 2010 FUJITSUVISIT 2010 – Fujitsu Forum EuropeVISIT 2010 – Fujitsu Forum Europe

The World we live in

• Social networks• Books become digital

Our society depends Our society depends more on IT than ever more on IT than ever

• The digital culture/heritagein history beforein history before

• This growth is happening in unstructured data and duplicated/replicated data

Continued Data Continued Data GrowthGrowth

• The global hunt for efficiencyFierce competition Fierce competition • The global hunt for efficiencyppthrough globalizationthrough globalization

• Scarce resources, higher energy cost• Natural extreme situations

Environmental Environmental ChangesChanges

INTERNAL USE ONLYINTERNAL USE ONLY 5 Copyright 2010 FUJITSUVISIT 2010 – Fujitsu Forum Europe 5

The “New Normal”

Q. Prioritize the following business goals as they relate to your organization by allocating 100 points among them.

Shifting business goals impact technology

90%

100%Speed time tomarketNC

+4

A more balanced view of enduser business goals is returning to market

70%

80% Increasemarket share

Improve+3

returning to marketWith virtualization focushas been on cutting costsC t i

40%

50%

60% Improvequality/accuracy

Increase+6

Customers are againbeginning to look foradditional business

20%

30%

40% revenue

Increasecustomer sat

+3benefits from ITTechnology will clearlyplay an important role in

0%

10%

20% customer sat.

Reduce costs-16play an important role in future business initiatives


0%Jan.'07

Oct.'08

Sept.'09

Jan.'10

Source: IDC Enterprise Platforms Surveys

Fujitsu Dynamic Infrastructures D i I f t t id fl ibl IT it th hDynamic Infrastructures provide flexible IT capacity through

Dynamic IT resource allocation based on IT standardsProvisioning of flexible IT delivery modelsProvisioning of flexible IT delivery models

The offerings interact with each other and give customers the flexibility to combine them asflexibility to combine them as needed

Traditional way of hardware purchaseDynamic Infrastructures

M dOptimized solutionsNew ways of IT delivery Infrastructure managed by our experts Infrastructure

Managed Infrastructure

Infrastructure managed by our experts

Dynamic Infrastructures meet today’s business requirements

Infrastructureas a Service

Infrastructure today s business requirements Increased efficiencyHigher agility

Solutions

Infrastructure Products &

INTERNAL USE ONLYINTERNAL USE ONLY 7 Copyright 2010 FUJITSUVISIT 2010 – Fujitsu Forum Europe

Enhanced availability Services

Storage in Dynamic Infrastructures

Managed Managed OfficeManaged Data Center

gInfrastructure Managed Maintenance

Infrastructure as a service Workplace as a Service Server as a Service Storage as a Service

Infrastructure Solutions Office SolutionsData Center Solutions

Infrastructure Servers Workplace SystemsStorage

Products & ServicesSoftwareNetwork

Dynamic Infrastructures



Storage Challenges

More service levels have to be fulfilledImplement the good old ILMC liComplianceData protection Disaster Resilience

Need for increased efficiencyDesire to reduce point products, consolidate and centralizeThe search for the ideal media (SSD, …, tape)Constraints in space, power, coolingp , p , gAutomation and flexibilityOptimization of resource utilizationA li i i i


Application integration

What others say: ETERNUS DX …Fujitsu ETERNUS DX series is the best kept secret in the storage industry. It leverages Fujitsu half century experience in designing high reliability mainframe processors anddesigning high-reliability mainframe processors and peripherals. The series support almost all available features, ensures security with “built-in” free hardware encryption andensures security with built in free hardware encryption and provides industry unique capability of remote mirroring between high-end and mid-range storage, which may significantly reduce disaster recovery deployment costs… …In summary the ETERNUS DX series offers advance technology, high-performance and full compatibility within the series at more affordable prices than in the past. "


Josh Krisher, Leading Industry Analyst Storage10

Fujitsu’s ETERNUS Business ObjectivesBe a reliable partner for all customers on a global level

By providing leading, state of the art products and solutions To satisfy customers’ and market’s requirementsTo satisfy customers and market s requirementsTo provide a comprehensive service offering on a global level

Our reliable business structure provides long term “Customer Value”Own R&D with lots of IPLong track record with own storage product offering, since 1950

Our promise your benefit offer flexible and efficient storage solutions toOur promise, your benefit offer flexible and efficient storage solutions to protect customers’ information assets, globally

Top PerformanceReliability quality & environmental sustainabilityReliability, quality & environmental sustainabilityEfficiency & innovation

Pioneering and investing in cloud solutionsg gCore competence to provide on-premise as well as off-premise storage solution to support our customer’s cloud strategyFujitsu is already operating more than 80 Datacenters around the globe,


Fujitsu is already operating more than 80 Datacenters around the globe, providing lots of hosting and cloud services

ETERNUS Portfolio

High ReliabilityHigh PerformanceConnectivityStorage Management

Tape Systems

ETERNUS

Virtual TapeSoftwareDisk Storage Systems

ETERNUSETERNUS LTETERNUS DX ETERNUS SF

ETERNUS LT20 LT60ETERNUS DX60 DX90 ETERNUS SF Express

ETERNUS CS

ETERNUS CS800 ETERNUS LT20-LT60ETERNUS LT250ETERNUS LT270

ETERNUS DX60-DX90ETERNUS DX400 seriesETERNUS DX8000 series

ETERNUS SF ExpressETERNUS SF AdvancedCopy

ManagerETERNUS SF Storage CruiserETERNUS SF Disk Space

M it

ETERNUS CS800ETERNUS CS1000-ETERNUS CS5000

Monitor


ETERNUS Benefits are Convincing

ETERNUS deliver the highest quality, arefast, reliable, scalable and secureOwn R&D secures tomorrowscompetitiveness

ETERNUS was voted as the No.1 dedicated storage appliance

in customer satisfaction survey

ETERNUS DXNo. 1 storage system, Nikkei Magazine surveyExcellent price performance ratio confirmed by

wors

Excellent price performance ratio confirmed by independent Storage Performance CouncilDesigned for best TCO & customer experience

e

One family concept – same software stack with same features across all ETERNUS DXUnique features like encryption onboardUnique features like encryption onboard

ETERNUS CSData protection appliances with unmatched


p ppscalability and performance

13

ETERNUS DX Disk Storage Systems

ETERNUS

ETERNUSDX8700Performance/

Speed

ETERNUSDX440

DX8400

ETERNUS DX410

DX440

Enterprise StorageETERNUS

DX80/DX90

Midrange Storage

ETERNUS DX60

EntryStorage Capacity in TB

ETERNUS SF Express


ETERNUS SF (AdvancedCopy Manager, Storage Cruiser and Disk Space Monitor)

ETERNUS SF Express

ETERNUS DX – The Data Safe

ETERNUS DX Family Concept ETERNUS SFy p

Performance and Capacity

Data Protection and Availability

Data IntegrityData Security

Flexible Dynamic

Multi-platform support

Management

Green IT

yInfrastructures


support

ETERNUS in the CloudCloud Storage

Based on SOP (Service Oriented Platform) architectureSoftware (ROR ETERNUS-SF)Software (ROR, ETERNUS SF)Enhanced functions of ETERNUS products

Automated ITOperations

Management

IT OperationsProcess

Automation

Policy-Based AutomaticManagement Software •Provisioning

•Monitoring

rtual

truct

ure IT Resource

Automation

k ool

ool

Resource Orchestrator(ROR)Storage Pool Tier2 Pool FC-SAN

IP-SAN

Monitoring•Capacity planning•Tired management•Security

Vir

Infra

st

Net

wor

k

Sto

rage

Po

Ser

ver P

o

Clie

nts FCoE

Storage Pool

•Security•Data protection

Phys

ical

rast

ruct

ure

Data CenterFacilities

Storage Pool

ETERNUS SF Storage Cruiser

ETERNUS DX

Storage Optimization(Software/Hardware co-work)


PIn

fr

)

ETERNUS CS - High End Data Protection

Unique solution for More than 500 installations worldwideUnique solution forunified data protectionacross data centers:

adaptive SLAs

More than 500 installations worldwideHigh profile customers from

FinanceService provider

ETERNUS CS

adaptive SLAscovers backup andarchivingdisaster resilience

Service providerPublic sectorManufacturing

ETERNUS CSdisaster resilience

Just announced:

Certified archiving solution (KPMG)g ( )Enhanced disaster protection including long distance replicationOptional data deduplicationLong distance branch office integration


g g

17

ETERNUS CS800 – Dedup Appliance

Mid market dedup appliance:Mid-market dedup appliance:High data protection performance with reduced capacity needsTurnkey and simple y pintegration in each environmentEasy deploy for disaster protectionReduced backup costs and fast return of investmentand fast return of investment

Just announced:

VTL model for easy tape replacement y p pDoubled capacity up to 160TBDoubled performance up to 3.6 TB/hNAS entry model for SME and branch offices (10400 € LP)


NAS entry model for SME and branch offices (10400 € LP)

18

Storage Challenges…ETERNUS DeliversMore service levels have to be fulfilled

Implement the good old ILM RAID migration, all storage tiers, ETERNUS CS=ILM for data protection

ComplianceData protection Disaster Resilience

Encryption, certified archivingETERNUS CSSophisticated comprehensive replicationDisaster Resilience

Need for increased efficiency

Sophisticated comprehensive replication, data block guard, redundant copy

yDesire to reduce point products, consolidate and centralizeThe search for the ideal media

One software stack, scalability

SSD high speed HDD high capacityThe search for the ideal media (SSD, …, tape)Constraints in space, power, coolingA i d fl ibili

SSD, high speed HDD, high capacity HDD, tapeMAID, high energy efficiency, tapeR h ETERNUS CSAutomation and flexibility

Optimization of resource

Resource orchestrator, ETERNUS CS automatic tieringThin provisioning, snap, performance


utilizationApplication integration

threshold monitoringAll major ISV (VMware, SAP, Oracle,..)

Getting To Know + Implementing ETERNUSC t l d t f t i it @ f t il bl iCentral demo center for customer visits @ factory available in in Bad Homburg, Paderborn & AugsburgR t d bilitiRemote demo capabilitiesLocal demo centers worldwideDemo systems for channel partnersTry + buy availableProof of Concept availableCompatibility Labp ySeamless Data Migration ServicesData migration servicesData migration services

INTERNAL USE ONLYINTERNAL USE ONLY 20 Copyright 2010 FUJITSUVISIT 2010 – Fujitsu Forum Europe 20

Customers from all Industries trust ETERNUS

ETERNUS CSETERNUS DX


ETERNUS has a Bright Future We will continue to deliver on our values

PerformanceReliabilityReliabilityRobustnessEfficiency

We will roll out ETERNUS globallyHigh investments in Europe, US and APACChannel partner program for ETERNUS and PRIMERGYLeveraging Fujitsu’s service strengthLeveraging Fujitsu s service strength


Questions & Answers




ETERNUS DX – The Data SafeFamily

ConceptFujitsu ETERNUS DX family from entry-level to enterprise-level systems.

Simplifies administration: you know one model – you know the whole familyhigh-end features are also available in mid-range and entry systems

Performance Outstanding performance Outstanding price/performance ratio

and Capacity Scalability Large storage capacity to grow

Multi-platform support

Multi-platform support for server and operating systems

Perfect for a large range of applications in heterogeneous environments

Data Integrity Data Block Guard Ensures maximum data integrity on drives, in cache and during the transferGuarantees consistency of all stored data

Data Security Data Encryption Protection of sensitive data Simple and cost effective

A variety of high speed volume High availability and business continuityData Protection and

Availability

A variety of high-speed volume copy functions

High availability and business continuityDisaster Recovery Scenarios

Redundant Copy Ensures data redundancy by solving the problem of long recovery times within a RAID group due to increasing capacity of drives

RAID Migration Move data to fast or low-priced drives for easy adaption to changing requirementsFlexible

Management

RAID Migration Move data to fast or low-priced drives for easy adaption to changing requirements Use the most appropriate RAID level

Thin Provisioning with mid-range and enterprise systems

Capacity virtualization which enables better utilization of resources with no disruption to operations

G IT Eco-mode with MAID technology Very easy to handleGreen IT Eco mode with MAID technology (drive spin down)

Very easy to handleEco-mode conserves energy and costs

ETERNUS SFAdvancedCopy Manager (ACM), Storage Cruiser (SC), Disk Space Monitor, Express

ETERNUS SF reduces total cost of ownership by managing the operation of ETERNUS DX disk storage systems. ETERNUS SF achieves business continuity and optimizes storage resources in complex IT environments.



Comprehensive IT portfolio (Server, Storage, Networking, Solutions, Services and flexible delivering models)

Optimize our customers’ infrastructures by focusing on the customers’ individual business requirementsComprehensive look on the whole data center – not only to optimize customers Data Center– but to meet his business needs

University of Cukurova Hospital, Turkey Education

NeedsPACS, RIS and Hospital Management System consolidation in secure t i t d hi h fstorage environment and high performance

Solution1 X ETERNUS DX440

1 X ACM Local

1 X ETERNUS LT40

We have competed against HP and1 X ETERNUS LT40

5 X PRIMERGY RX300 Servers

against HP and IBM !!

Why ETERNUS Disk Encryption and Advanced Eternus Security tools

ETERNUS D t Bl k G dETERNUS Data Block Guard

ETERNUS DX400s performance records


Sonnico AS, NorwaySolution design installation migration and relocation (PRIMERGY

Telecommunication, Energy and Electro

Solution design, installation, migration and relocation (PRIMERGY BX900, ETERNUS DX400, ServerView Resource Coordinator VE, …)

ChallengesSønnico was relocating its head office, which included a server room consisting of an ageing server park and IT infrastructure

The staff uses high-tech mobility solutions that require constant uptime from head office and fault-free interaction with the data centre

The company needed greater reliability with failover on the primary site and a contingency solution for data mirroring to a secondary disaster

itrecovery site

Customer BenefitsRELIABILITY – an integrated solution with failover and high security

“ FUJITSU DEMONSTRATED A FIRM UNDERSTANDING OF OUR SITUATION AND OUR

NEEDS,g g y

COST-EFFECTIVENESS – a reduced need for daily administration and maintenance, high capacity utilization and low power costs

SATISFIED USERS – increased processor capacity and performance

,THEY WERE IN A LEAGUE OF

THEIR OWN.”

PER THOMAS INDRELID, HEAD SATISFIED USERS – increased processor capacity and performance resulted in great benefits for the end users

STRATEGIC FOCUS – more time for strategic planning and development for the future

,OF IT, SØNNICO


development for the future

Association of Serbian Insurers (UOS)NeedsNeeds

Datacenter hosting for a primary

and a disaster recovery location

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SolutionPrimary data center

4x PRIMERGY RX200S64x PRIMERGY RX200S6 1x PRIMERGY RX100S5 1x ETERNUS DX410

Disaster recovery site (distance: 80 km)“IN THIS PROJECT, FUJITSU

DEMONSTRATED ITS COMPETENCE AND2x PRIMERGY RX200S6

1x PRIMERGY RX100S5 1x ETERNUS DX4101 X ETERNUS LT40

COMPETENCE AND TRUSTWORTHINESS AS APARTNER, WORKING WITH

ORION TELEKOM TO DELIVER AND IMPLEMENT A

Fujitsu provides an entire "managed data center" solution

Why Fujitsu

TECHNOLOGICALLYAND ECONOMICALLY

PERSUASIVE CONCEPT THAT FULFILLS OUR

REQUIREMENTSWhy FujitsuOur success is based on the close cooperation with our partner and in our position as an independent trusted advisor with our "manage' services and also with our "optimization" services, vendor

REQUIREMENTS.«

Milan Curcic, QMS and Project Manager


p ,independent!

BOC International, ChinaEnsure business continuity

Banking

Ensure business continuitywith a high reliable ETERNUS4000 storage

ChallengesEnsure efficient and reliable performance of mission-critical systems of BOCI to support fast-growing business and more stringent

"The partnership between BOC International (BOCI) and Fujitsu

started with their solidcompliance and regulatory requirements

Plan and deploy mission-critical systems within a very short time frame to support new business initiatives

started with their solid commitment to delivering

success. This commitment is embraced by everything Fujitsu does and is rarely seen in any

Support green IT initiatives of BOCI

C t B fit

other vendor."

Mr. Robin Leung, Managing Director, Head of Global

I f ti T h l Di i iCustomer BenefitsPerformance enhanced by 10-15%

Highly reliable systems

Information Technology Division, BOC International Holdings

Limited.

Hassle-free configuration of SAN system once and for all

Rapid response and efficient support from Fujitsu Hong Kong services team


services team

The University of Delaware, US Education

Mission Critical Backup Services with ETERNUS4000

ChallengesEnterprise-class storage solution for backup and recovery of critical academic and administrative data.

Disk-to-disk based mission-critical backup service for Oracle DB, email, web servers and the library catalog

Reliable, capacity-intensive, and scalable solution with cost-effective.

“We needed a storage solution that was built with high-quality

hardware but was still cost-effective—the ETERNUS4000

Customer BenefitsRecovery of lost data much more quickly at a low cost

effective—the ETERNUS4000 delivered.”

– Dan Grim, Executive Director of Recovery of lost data much more quickly at a low cost

A significant reduction in the time required to copy

Having capacity scalability enabling the University to grow its storage as needs evolve

Network

and Systems Services at the

University of Delaware

as needs evolve.


Skymark Airlines, Japan Transportation

Secure online reservations even during periods of intense activityChallenges

Use of servers with internal disks resulted in degraded service response especially during periods of intense reservation activity, due to the high I/O transaction latency.

Need to enhance availability and robust reliability for continuous 24 hour operation

Need to enhance data reliability and achieve a redundant data "With its compatibility with

Solaris OS, unparalleled performance, high-capacity,

configuration.

Customer BenefitsHigh I/O latency was eliminated, even during the most intense

performance, high capacity, maintenance capability, and

RAID6 configuration for redundancy and reliability,

ETERNUS4000 was amongst the best "High I/O latency was eliminated, even during the most intense

reservation access times, stabilizing the user environment.

By clustering servers for operation and stand-by purposes, reliability was enhanced. Availability and performance were also improved by

the best.

(Mr. Hitotsugi)

y p p yuse of a multi-path configuration between servers and storage.

Data redundancy and availability can now always be maintained using RAID5 and the Redundant Copy function. This includes the


preventative exchange of suspect disk drives before problems occur.

Taiheiyo Cement Corporation, Japan Energy

Ensure business continuitywith a high reliable ETERNUS4000 storage

Challenges:Constructing an information system with crisis response capability for business management based on Corporate Social Responsibility (CSR)

Reduction of line costs"Previously, many servers had

executed backup operation discretely Server and storage

Customer Benefits:Remote backup was achieved using iSCSI

discretely. Server and storage consolidation made it possible to share the integrated backup environment. Disaster recovery through remote backup using iSCSI hi d llRemote backup was achieved using iSCSI.

OPC keeps down service stoppage time to less than three minutes.

iSCSI was achieved as well. And OPC dynamically

shortened the time for service stoppage to one to three minutes at most, with no

stoppage required for some services.“

Mr. MitsunoriT ji Chi f I f ti S t


Tajima,Chief,Information Systems Department,Pacific System.

The Anthony Marano Company, US Food & Beverage

Mainframe class Reliability and Redundancy for Independent Food Distributor

Challenges:Automating front office operations with a custom real-time inventory g p ycontrol

Management application required a reliable and highly redundant infrastructure to ensure 99.999% system availability around the clock.

“We switched to Fujitsu because we needed the highest reliability and most redundancy y y

Customer Benefits:B i i h F ji l f A h M h f 9

y yavailable in a Microsoft-

supported platform.”

Chris Nowak Chief TechnologyBy migrating to the Fujitsu platform, Anthony Marano has gone from 95 percent system availability to 99.999 percent availability.

– Chris Nowak, Chief Technology Officer, The Anthony Marano

Company


Caja Laboral

Data protection in mainframe and open systems environment with replacement of older VSM mainframe virtualization

Solution:A single solution for MSP mainframe and open systems backup

“C i S f lCentricStor with cache mirror and automatic failover

Customer Benefits:

“CentricStor perfectly meets our high-availability requirements. The move to consolidate to a single data protection solution for all

Backups of several terabytes of data daily within only 8 hoursReduction of operating and maintenance costsReduced floor space due to consolidation

psystems also means

significant savings in terms of floor space, operating

and maintenance costs for us since we replaced thep

Efficient compliance with the legal regulations concerning data retention

us, since we replaced the older mainframe tape

virtualization and older tape libraries with it.”

Alfonso Yeregui,Head of system operations,

Caja Laboral / Spain


Munich Reinsurance Company

Consolidation and modernization of data protectionbased on deployment of CentricStor

Solution:Redundant CentricStor configuration distributed over two locations with two ADIC Scalar 10K and LTO Ultrium drivesNetWorker backup solution from Fujitsu Siemens ComputersRepliStor for NetApp filer, SQL BackTrack for Oracle databases

“The complete solution implemented together with Fujitsu Siemens Computers

ll f b k

Customer Benefits:Failsafe high-performance data protection on tape

covers all of our backup and restore needs and permits uniform use by both us and our holding

company.”with company-wide centralized backup/restore infrastructureReduced workload of servers and networkSimplified administration with centralized in-house service

p y

Dr. Andreas Thomé,Manager System Operation,

Munich ReLower overall costs - amortization of investment in 24 months


Swisscom

High reliable data protection with distributedCentricStor Grid Architecture over long distance

Solution:Two CentricStor VTA 4000 installed at Bern and Lucerne Distributed redundancies with FCIP connected CentricStor VT Grid over long distance (120km)Automatic Failover, Cache Mirror and Dual Save N tW k f ll O S t

“We integrated a high reliable virtual tape

solution which couldNetWorker for all Open SystemsHigh Tape Volume Cache capacity for three days retentionTape libraries: Two Scalar i2000 with LTO Ultrium 3

solution which could only be realized with

CentricStor.”

Nigel Fenton

Customer Benefits:High flexibility and boost for backup and restore

Nigel Fenton,Technical Backup Engineer,

Swisscom

Highest reliability for data protection Easy implementation of flexible SLA with reduced complexity
