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PARTICIPATION IS THE NEW PERSUASION
THE HISTORY OF COMMUNICATION
YOU’RE KIDDING
I PREDICT THAT IN 170 YEARS WE’LL BE ABLE TO SEND 140
CHARACTERS AT A TIME
$486M Gross
1982
STAR WARS FILM
1982
$2B
SPACE INVADERS
Gross
2014
$240B
MINECRAFT
Gross 3X
THE REVENUE OF STAR WARS
2.4x
D + E + C = P2 THE PARTICIPATION WAY
DISCOVER is about relevancy, the human desire for learning and competence.
EMPOWER through choice, provide meaningful contributions to the product/service.
CONNECT (not just the brand) in meaningful ways. Facilitate interactions, “community”
Actions are the Manifestation of Participation We are all Measured on Actions. Actions = Performance!
@TheEllenShow Ellen DeGeneres
If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap
@TheEllenShow Ellen DeGeneres
If only Bradley's arm was longer. Best photo ever. #oscars
4.2 BILLION ESTIMATED REACH
3 .3 BILLION OSCAR IMPRESSIONS
3 .4 MILLION RETWEETS
Source: Kantar Media News Intelligence, 2014
2008: the number of things connected to the internet surpassed
the number of people on earth!
Source: Cisco!
2020: 26 billion connected devices (Gartner); 50 billion (Cisco), 200 billion (Intel), 212 billion (IDC)? !
Source: Cisco!
Today, .06% of things that could be connected to the Internet currently are, which means 10 billion things
out of the 1.5 trillion that exist globally are currently connected.!
Source: Cisco!
With IPv6, we will have 340,282,366,920,938,463,463,374,6
07,431,768,211,456 !possible Internet addresses. !(100 for every atom on earth) !
Source: Cisco!
2017: The PM market will surpass the PC, tablet, and phone markets combined!
!82% of companies will have PM
applications implemented !into their business!
Source: Cisco!
2020: Worldwide, the PW market will grow to $7.1 trillion, compared to $2
trillion today!
Source: IDC!
Persuasion Participation Prediction !
1950’s-1990’s 2000’s-2020 2020-? !
Marketing will be Disrupted Again!
Act of doing or believing something :!
Act of taking part in something!
Act of extrapolating the future from past observations!