Connecting With Your Audience Through Social

Presented by: Lincoln Devine & Bryan DickeyFounders, Things Floridians Like, LLC

Intro - Bryan and Lincoln

- ThingsFloridiansLike.com- “All Things Florida”- 760k pageviews in the last 11 months

- Social Stats- 195k Twitter followers- 223k Facebook likes- 1.4k Instagram, 4.5k+ Snapchat followers

- Monthly Reach- Twitter: 5-8M, Facebook: 10-30M

Overview

- Current trends/the state of social- The “Social Media Mindset”- Tips and advice for building your social

audiences and driving traffic to your blogs/websites

The State of Social

Facebook - 1.14B daily users

- Older demographics ⇒ fastest growing- “Instant Video” recently released- Organic reach is at all time lows

- Only 7% of a Page’s fans see each post (Facebook, 2015)

- Facebook LIVE ⇒ latest and greatest

The State of Social

Sources: newsroom.fb.com | pewinternet.org

The State of Social

Twitter - 313M monthly users

- User growth is stagnant- Stock is down 50% since IPO in 2013- Focus on younger demographics- Big move to Periscope, live streaming- Pros: instant and timely in a continued

stream

Sources: twitter.com | Yahoo Finance

The State of Social

Snapchat - 58M daily users

- $20 BILLION valuation - Facebook - $350 billion- Twitter IPO - $18 billion

- 50% growth in one year - 60% of users are 13-24, “Gen-Z”- “Memories” to anchor in lasting users

Sources: techcrunch.com || money.cnn.com | bbc.com | techcrunch.com | wersm.com

The State of Social

Instagram - 300M daily users

- Owned by Facebook- 95 million photos/videos daily- “Instagram Stories” recently released- Huge community of promo/shoutouts- Great medium to push products- Instagram business profile “contact form”

Sources: instagram.com

Social Media Mindset

“Understand your audience?”

- Online typing style- Use of emojis, abbreviations, slang, lingo, etc.

- Types of content shared- Reasons for using the platform

- Younger typically use it for news and humor, older demos typically use it for community

- Understand audience humor and voice- Find your strong platforms

Social Media Mindset

- CONSISTENCY IS KING- Automation tools - Hootsuite, Buffer- Web presence as a brand/company- Start small, focus- Social provides viral traffic potential- SEO strategy very saturated as of 2016- Data with a side of analytics, please

Sources: kissmetrics.com | facebook.com | twitter.com | hubspot.com

Social Media Mindset

- Visuals are your best friend- Relevant images = 94% more views- Average human attention span is 8.25 seconds- The human brain processes images 60 times quicker

than words- 1B daily FB video views since June- Tweets + photos = 313% more engagement

- Colored visuals ⇒ 80% more willing to read content

- Plan investments in video content!!- 74% of 2017 web traffic = video- Facebook LIVE, Periscope ⇒ huge growth- Snapchat, Instagram Stories, 360 Degree video

- FB algorithm takes video into account- 85% of video watched without sound

- Add captions to your videos - Small % of your audience will see content- Mobile, mobile, mobile

Social Media Mindset

Sources: hubspot.com | newsroom.fb.com | newsroom.fb.com | bufferapp.com

Best Practices & tips you can use TODAY

Best Practices and Tips

- Post more media content than links- Media has more organic reach

- Don’t use blog headlines as post text - Consistent formatting

- Verbage, punctuation, photo watermarks

- Post content that encourages engagement- Use CTAs to direct users

- Create content around events/holidays

The Olympics were a gold mine for good content, also a screenshot from our Twitter

Ran a Twitter poll, then posted the results to Facebook to engage our audience

Best Practices and Tips

- No more clickbait titles! - Penalized by FB algorithm

- Use images as CTAs on Instagram- Include web links in bio

- Don’t reinvent the wheel- Cross-promote content- Repost your top performing links

- Utilize analytics to identify hard-hitters

Sources: thebloghelp.com

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Best Practices and Tips

- Effective post text styles- Questions- Fill in the blanks- Challenge statements

- A/B test headlines and ad placement- Don’t neglect emojis- Connect with influencers

Example:Question post text

Example:Fill in the blank

Example:Challenge text

Best Practices and Tips

- Facebook Groups - very underutilized- Build them or find them

- Use your Snap code to grow followers- Directly reply/engage your followers

- Great sources of content

- Adopt automation and scheduling tools- Post every day!

Facebook groups are a powerful tool that are often overlooked

If appropriate, use your Snap code to grow followers

Tools

- Canva: image creation- Hootsuite: content discovery, scheduling- Buffer: content scheduling- Gleam.io: promotions and giveaways- Google Analytics: traffic analytics- Vont: mobile video editing

Thank you! Questions?

Facebook.com/ThingsFloridiansLike

@Things4FLppl

- @Things4FLppl

@ThingsFloridiansLike_

Bryan Dickey - @BryanDickey_

Lincoln Devine - @LincolnDevine